• Asia pacific journal of information systems
• /
• v.14 no.3
• /
• pp.93-120
• /
• 2004

The current study investigates major factors which influence the acceptance of mobile internet services based on the theoretical backgrounds of the technology acceptance model(TAM) and the flow theory. This research extended the Davis' TAM model(1989) by including the flow concept as another major factor towards the intention to use the mobile device in order to explain the acceptance of divers mobile services. According to the marketing studies(Ghani & Desphande, 1994; Novak, Hoffman & Yung, 2000), flow is regarded a psychological state in which one is absorbed in something he or she is doing, and is known to be widely adopted in explaining one's acceptance in the area of game, sports, and even hobby. This study developed a research model to explain the use of mobile services employing usefulness, ease of use and flow as major research variables, and collected 221 survey responses from the high school students who had experiences with such mobile services as game and audio file download. The results of the current research indicates that usefulness and flow influence the intension to use mobile services, but the effect of ease of use did not appear significant to the intention to use. It was also found that flow affects both usefulness and ease of use, and then ease of use next influences usefulness.

• Journal of Korean Academy of Nursing Administration
• /
• v.17 no.3
• /
• pp.284-292
• /
• 2011

Purpose: The purpose of this study was to examine the causal relationships among quality of hospital SCM (system quality, information quality, service quality), perceived usefulness, user satisfaction and logistics performance by hospital staff. Methods: A survey using a structured questionnaire was conducted with 276 hospital staff. Analysis of the data was with both SPSS Win 18.0 for descriptive statistics and AMOS 8.0 for the structural equation model. Results: The hypothetical model yielded Chi-square=8.121 (p=.087), df=4, $x^2$/df=2.030. GFI=.989, AGFI=.942, RMSEA=.066, NFI=.995, CFI=.997 TLI=.990 and showed good fit indices. Three dimensions of quality of SCM had significant direct effects on perceived usefulness. System and service of quality of SCM had significant direct effects on user satisfaction. Perceived usefulness had significant direct effects on user satisfaction. User satisfaction had significant direct effects on logistics performance. Conclusion: These results suggest that logistics performance can be enhanced by user satisfaction, user satisfaction can be enhanced by perceived usefulness, and perceived usefulness can be enhanced by quality of hospital SCM. Further study with various hospitals and various variables is necessary.

• The Journal of Korean Institute of Communications and Information Sciences
• /
• v.40 no.8
• /
• pp.1577-1587
• /
• 2015

Privacy of financial customers is becoming important due to frequent leakage of personal information. Financial customers, who experience the leakage of personal information, feel threatened by their privacy and this changes customer's awareness about financial institutions or behavioral intentions. By examining the influence relation of personal information security vulnerability of the bank information system with usefulness, trust and attractiveness perceived by bank customers, this study aims to analyze the effect of each variable on bank customers' willingness to stay.

• Journal of Information Technology Applications and Management
• /
• v.17 no.4
• /
• pp.57-82
• /
• 2010

Many companies today use information systems to maintain competitive advantage and to give immediate responses to customer requests. Over time, however, many of these companies failed to make the most of such information systems because the users stopped utilizing the system. While many reasons offer explanations to the phenomenon, this study analyzes how usage intention of information system can be enhanced by changing the environment and usefulness of the system from the user's perspective. Active and wide-ranging researches using the Technology Acceptance Model (TAM) have been carried out on an individual's tendency to using new technology. But, many of the studies remain focused on improving user intention by enhancing the ease of use and usefulness of the system under PC applications or Enterprise applications. The personalized intranet system is not only bringing about sweeping changes to a company's information systems environment but also providing users with freedom to design their own working environment, personalization, to Corporate Information Systems (CIS). Results from empirical tests on intranet systems verify that through personalization, a more voluntary information system environment can be created and that by increasing the ease of use and usefulness of the system, users can become more favorable to accepting new technologies and ultimately result in improved usage intention. This study suggests personalization variables and model for implementing a voluntary CIS for information system developers.

• Journal of Korea Society of Digital Industry and Information Management
• /
• v.16 no.4
• /
• pp.111-121
• /
• 2020

This study analyzed the effects on system quality, learning commitment, and satisfaction in a mobile environment. A survey was conducted on 192 students enrolled in K University, and the research results are as follows. first, it was found that usefulness had an effect on learning commitment, but connectivity and reliability did not affect learning commitment. second, it was found that the usefulness and connectivity of the system quality had a significant effect on the satisfaction of use. third, the intermediary effect of learning immersion was verified as the connectivity, reliability, and usefulness of the system quality influence the satisfaction of use. connectivity and reliability had no mediating effect of learning commitment, and usefulness was found to play a partial mediating role in affecting user satisfaction. This study is meaningful in that it can provide a plan for improving the quality management of mobile learning and improving the learning effect by analyzing the effects on mobile learning from multiple perspectives.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• v.14 no.8
• /
• pp.3437-3456
• /
• 2020

The computational science and engineering field, which combines basic science and computing technology, has emerged as a third scientific methodology, following theories and experiments. This study aimed to identify factors and relationships that affect the continued use of the computational science and engineering (CSE) platform for its successful operation, utilization, and diffusion. To that end, the quality factors of the platform were derived by combining the information system success model and the technology acceptance model. These factors affected user satisfaction and intention to reuse through users' perceived usefulness and perceived ease of use of the platform. An empirical analysis was conducted through a questionnaire survey of 373 users of the EDISON platform, a representative CSE platform in Korea. The results revealed that all quality factors have a positive influence on perceived usefulness and perceived ease of use. Specifically, information quality has a significant influence on perceived ease of use, and system quality has a significant influence on perceived usefulness. Perceived ease of use has a greater impact on user satisfaction than perceived usefulness, and satisfaction affects intention to reuse. The results can contribute to the development of CSE platforms and the development strategy to expand the number of users.

• Journal of the Korean Society for Library and Information Science
• /
• v.43 no.3
• /
• pp.221-245
• /
• 2009

In this study, we investigate the usefulness of the measures of the 2008 Korean Public Library Operation Assessment as perceived by librarians in practice using a survey. The survey was answered by librarians in large, medium, and small-sized libraries managed by local autonomous bodies and in large-sized libraries that belong to local education authorities. The survey results show that whereas the usefulness of items was higher in planning area and those items that can be easily counted, and usefulness of items in human resources and facilities was lower. There are no significant results in differences by library size and by the characteristics of librarians. Based on the results, we suggest a direction for the improvement of the Korean Public Library Operation Assessment.

• The Research Journal of the Costume Culture
• /
• v.21 no.3
• /
• pp.440-451
• /
• 2013

Because of the e-shopping market consumers now have diverse options to choose when placing their orders, and find it easy to obtain the required information through the Internet. Especially, for consumers, product reviews posted on an e-tailer's website have become more important criteria than such information available elsewhere. Hence, this study investigated the influence of the direction and evaluative contents of online reviews on consumer attitudes toward clothing products. Four types of online reviews based on direction (positive/negative) and evaluative content in review information (objective/subjective) were used in the experimental design. Further, stimulus reviews were developed. Credibility, usefulness of reviews, product preference, and purchase intention were the measured dependent variables in each of the four situations of online review presentations. The results indicated that, overall, positive and objective online reviews resulted in a higher level of consumer attitude. The content in these reviews had a relatively stronger influence than the direction on attitudes toward online reviews. Overall, objective reviews generated a higher level of credibility and usefulness of information than subjective reviews. Regarding subjective reviews, negative information was more related to credibility, whereas positive information was more related to usefulness. Further, positive information had a higher influence than negative information on consumer attitudes.

• Journal of Korea Society of Digital Industry and Information Management
• /
• v.19 no.2
• /
• pp.135-145
• /
• 2023

ChatGPT is an artificial intelligence-based conversation agent developed by OpenAI using natural language processing technology. In this study, an empirical study was conducted on incumbent teachers on the intention to use the newly emerged Chat GPT. First, we studied how accuracy, entertainment, system accessibility, perceived usefulness, and perceived ease of use affect ChatGPT's acceptance intention. In addition, we analyzed whether perceived usefulness and perceived ease of use differ in the intention to accept depending on the digital technology of teachers. As a result of the study, the suitability of the structural equation model was generally good. Accuracy and entertainment were found to have a significant effect on perceived usefulness, and system accessibility was found to have a significant effect on perceived ease of use. In the analysis of teachers' digital technology control effects, it was found that perceived usefulness and perceived ease of use had a control effect between acceptance intentions. It was found that the group with high digital skills of teachers was strongly intended to accept the service regardless of perceived usefulness and ease of use. In the group with low digital skills of teachers, it is thought that ChatGPT's service shows the acceptance intention only when the perceived usefulness and ease of use are high. Therefore, in the group with low digital technology, it is necessary to seek teaching activities such as the development of instructional models using ChatGPT.

• Journal of Korea Society of Industrial Information Systems
• /
• v.16 no.5
• /
• pp.115-126
• /
• 2011

This study focused on analyzing the effects of ease of use, usefulness on switching barrier and loyalty in the Korean telecommunication market. This study formulated a structural equational model, in which ease of use was adapted as an exogenous variable and in which usefulness, switching barrier were included as intermediate variables, having influences to the endogenous variable such as customer satisfaction and loyalty. In this study 6 hypotheses had been formulated, on which this research model was based, in order to test the significance of structured paths, suggested, in the previous articles, that having high interactive effects. This study collected the effective questionnaires of 452 respondents who had jobs nationwide and who used the telecommunication terminals and then analyzed with AMOS19 and SPSS19 to test the hypotheses. As a result, the conclusions are as follows: First, the ease of use and usefulness had significant effects on the switching barrier. Secondly, ease of use had a significant effect on the usefulness of customers, by which customers' satisfaction was influenced at low significant level. After all, the effects of ease of use and usefulness on switching barrier and satisfaction of the users of smart phones had been shown at the highest level.