• Journal of Information Technology Services
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• v.19 no.1
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• pp.89-102
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• 2020

With the technology of the 4th Industrial Revolution integrated into the industry as a whole, digital transformation (DT) is becoming an innovative and essential element of corporate survival in the fashion industry, and it is expected that the paradigm shift in shopping will become an unavoidable reality, especially based on the AR. Therefore, in this study, the characteristics of augmented reality were presented separately as perceived realism, interaction, pleasure, and usability, and the influence of augmented reality by immersion parameters on the user's satisfaction and intended to reveal the relationship between satisfaction and usage through the characteristics of augmented reality. For the purpose of this study, a structured questionnaire was conducted, and the available 209 responses were collected and used for empirical analysis. The results of the empirical analysis are as follows. First, while immersion has the greatest effect on satisfaction, the effect on use intention has a stronger effect on satisfaction than immersion. This indicates that purchase occurs when the user's immersion leads to satisfaction, and when the satisfaction falls, the intention to use is also lowered. Second, interactivity, enjoyment, and ease of use among the various characteristics of fashion applications have a positive effect on immersion. Among them, ease of use had a strong effect on immersion. In light of this, it can be seen that ease of use should be considered first when creating an application based on augmented reality in the future fashion industry. However, the perceived reality is low in the degree of immersion, and the effect on satisfaction is also lowered, so it is difficult to be connected to intention. Considering that this study was conducted through indirect experience through video viewing, this study expects the development of research through a more practical research model in the future, as the impact is considered to be a relatively low measurement.

• Journal of Korean Society for Quality Management
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• v.32 no.3
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• pp.10-28
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• 2004

This research analysed the Interaction which focus on service quality perception, customer satisfaction, re-use intention in the golf club. First of all, we review the existing literature on measurement of service quality and management. As a result of this review and survey of the employer in golf club, thirteen factors emerged as important to the service management of the golf club; Reservation and Access(RSNA), Golf Course and Convenience Facilities(GCNF), Personal Services(PSER) and After Services(ASER). The structural equation model was utilized for analyzing the influence of service quality factors upon the customer satisfaction and re-use intention. Results show that service quality factors have a statistically significant impact on the customer satisfaction of the golf club. RSNA and GCNF investigated the factors influencing on the satisfaction degree of the customers. But the GCNF and PSER were not significant. Especially, GCNF factors directly influenced on the customer satisfaction and also indirectly impact on the intention of using again.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.18 no.6
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• pp.191-199
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• 2023

The purpose of this study is to examine the impact of ChatGpt's quality on users' satisfaction and intention to continuous use it. For this purpose, a survey was conducted targeting college students in the Busan and Gyeongnam regions, and responses from a total of 155 people were verified using the SPSS 28.0 program. As a result of the study, reliability and stability among ChatGPT quality factors were found to have a positive effect on satisfaction with use and intention to continuous use. Satisfaction with the use of ChatGPT was found to have a positive effect on intention to continuous use.. Satisfaction with use was found to have a positive mediating effect between the reliability and stability of ChatGPT quality and intention to continous use it. As a result of this study, we aim to contribute to suggesting educational and policy directions necessary to promote the use of ChatGPT by presenting factors that affect users' intention to continuous use ChatGPT among the qualities of ChatGPT.

• Human Ecology Research
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• v.62 no.3
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• pp.531-539
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• 2024

The purpose of this study was to identify the multiple mediating effects of time use satisfaction and morality on the relationship between children's parent-child relationships and cyberbullying perpetration. To achieve this a convenience sample of 465 fifth and sixth-grade students from six elementary schools located in D City and G Do Province was recruited. The data collected for this study were analyzed using IBM SPSS 27.0 and AMOS 23.0 programs for descriptive statistics, Pearson correlation analysis, and path analysis. The principal results were as follows. First, parent-child relationship significantly influenced time use satisfaction and morality. Additionally, children's time use satisfaction and morality were found to have a significant impact on cyberbullying perpetration. Secondly, in the relationship between parent-child relationships and cyberbullying perpetration, the total mediating effect of time use satisfaction and morality, as well as the individual mediating effects of time use satisfaction and morality, were also significant. These findings emphasize the significance of the parent-child relationship in addressing cyberbullying perpetration and suggest that both home and school education should guide children to use their time satisfactorily. Supplementing this, various educational programs should be developed to enhance children's morality.

• Journal of the Korean Institute of Landscape Architecture
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• v.32 no.2
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• pp.55-67
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• 2004

This study aims to analyze the actual state, the satisfaction index, and the satisfaction factor of the residents in the apartment adopting thematic outdoor rest space design. This study also proposes the basic data for the standard of resident-centered rest space design, not designer-centered or fashion-followed design. The results are as follows : First, most residents use near by rest space, and more use occur during the evenings; 17 hr. ∼ 21 hr. Most of residents use the rest space with their children, partner, or family. Residents usually take walks and take a rests in the rest space. Most residents use the rest space quietly. Of the rest facilities in the outdoor rest space, benches are most used, walks and pergolas are more frequently used. But waterscape facilities are not particularly used. The satisfaction index of the outdoor rest space is generally low. However, the satisfaction index of the rest space and facilities type shows that the evaluation of rest facilities(e.g. benches) is high. The satisfaction index of the decoration shows that the evaluation for the color and design of facilities is high. In the satisfaction index of the physical environment, the item about the size of rest space is highly appreciated. In the mental satisfaction index of the rest space, the item about whole atmosphere is highly appreciated. Of the factors affecting the general satisfaction index with outdoor rest space, the factor of physical environment is the most important independent-variable. Physical environment and facilities are more important influential factors than the atmosphere of outdoor rest space. In the future, the practical study searching for the preferences of the residents and the activation of use should be preceded.

• Journal of Family Resource Management and Policy Review
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• v.19 no.1
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• pp.163-180
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• 2015

The purpose of this study was to explore a typology of time allocation, investigate determinants of time allocation types, and analyze differences in time use satisfaction by the types of time use of the elderly. The data source for this research was the 2009 Time Use Survey conducted by the Korea National Statistical office (KNSO). The 4,699 time diaries (3,552 for weekday, 1,147 for Sunday) completed by the elderly over the age of 60 were analyzed using mean, standard deviation, chi-square, cluster analysis, ANOVA analysis, Duncan test, and multinomial logistic regression analysis. Time allocation of the elderly was classified into four types: personal care oriented, work oriented, leisure oriented, and balanced type. Gender, age, education, employment status, income, and the presence of spouse were identified as determinants for each type. According to the types of time allocation, time use satisfaction was different on week days.

• Journal of Distribution Science
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• v.19 no.9
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• pp.5-17
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• 2021

Purpose: As mobile devices are commonly used and contact-free services are widespread due to the COVID-19 pandemic in the recent distribution environment, this study suggests retail strategies for consumers using high-speed railways. To this end, we analyzed how consumer perception on technologies necessary for use of mobile apps is related to the attitude that drives consumers to continue using the app services. Research design, data and methodology: Based on the extended unified theory of technology acceptance and use of technology model by Venkatesh, Morris, Davis and Davis (2003), we added variables proposed by existing theories that studied the technology acceptance model from multiple perspectives and empirically analyzed the relationship between user satisfaction and use intention with structural equation modeling. Results: As expected, factors necessary for the use of app services such as performance expectancy, social influence, price value, facilitating conditions, security, and aesthetics had positive effects on user satisfaction, whereas the effect of effort expectancy on user satisfaction was rejected. And user satisfaction was found to have a significant effect on intention to use. Conclusions: The results provide implications that strategic retail management of the above factors can motivate passengers to continuously use high-speed railways.

• The Journal of Society for e-Business Studies
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• v.16 no.3
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• pp.67-91
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• 2011

Smart phones play a significant part in the evolution IT industry. In domestic market, smart phones have grown rapidly. However, until today, precedent studies on smart phones, particularly about the reason why consumers use smart phones are uncommon. Thus, in this study we adopted IS continuance and habit theory to study smart phones' use behavior. The results reveal that perceived usefulness and perceived ease of use, satisfaction of smart phone usage, continuous use, and habit showed the causes and effects relationships. The results indicated that perceived usefulness and perceived ease of use had a positive effect on smart phone user satisfaction. Moreover, smart phone user satisfaction had a positive effect on the smart phone habits and explorative use. However, smart phone user satisfaction showed insignificant effect toward exploitive use. That is, satisfied users regularly use the smart phone but need to formulate habit of use, and then influence exploitive use. Habit showed a positive effect on both exploitive use and explorative use, Finally, we found that users are likely to pay more attention on new features of smart phones while they are using the devices.

• The Journal of Information Systems
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• v.19 no.3
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• pp.75-103
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• 2010

This study analyzes a model appling value in the mobile learning. We investigate the interaction, ease of use, hedonic value, and utilitarian value considering importance factors in the mobile learning, and the customer values are found to influence the customer satisfaction. We analysis a relationship between these factors and the customer satisfaction, and the relationship between the customer satisfaction and the loyalty. Finally, we research difference among gender of the satisfaction on the mobile learning. To fulfill this purpose, the research model was designed from literature review, and the structural equation modeling technique was used to evaluate hypotheses. The major results of this study are as follows. First, the ease of use, hedonic value, and utilitarian value positively influenced the satisfaction, and the satisfaction had positive influences on the customer loyalty. But the interaction didn't have positive influence on the satisfaction. Second, gender difference was found for some path coefficient. Male user's interaction and ease of use has effect on the satisfaction, and Female user's hedonic value and utilitarian value have influenced the satisfaction. When it consider the market share or the growth potential of the mobile learning industry, the results of this study will provide the useful information to manage mobile learning.

• Journal of Korean Society for Quality Management
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• v.39 no.1
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• pp.155-166
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• 2011

In this research, we study on to find the inter-relation among education service quality and customer satisfaction and re-use focusing on E life-long education center. Education service quality consists of four factors such as training center's facility, trainer, employee's service and operating service. As like the results of this research, we found that three factors of education service quality such as facility, trainer and operating service give a positive effect to customer satisfaction and also we found that customer satisfaction gives a positive effect to re-use.