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http://dx.doi.org/10.7838/jsebs.2011.16.3.067

A Study on the Explorative or Exploitive Use of Smartphone : Focusing on IS Continuance and Habit Theory  

Koo, Chul-Mo (조선대학교 경영학부)
Kim, Hee-Woong (연세대학교 정보대학원)
Joun, You-Hee (조선대학교 경영학과)
Publication Information
The Journal of Society for e-Business Studies / v.16, no.3, 2011 , pp. 67-91 More about this Journal
Abstract
Smart phones play a significant part in the evolution IT industry. In domestic market, smart phones have grown rapidly. However, until today, precedent studies on smart phones, particularly about the reason why consumers use smart phones are uncommon. Thus, in this study we adopted IS continuance and habit theory to study smart phones' use behavior. The results reveal that perceived usefulness and perceived ease of use, satisfaction of smart phone usage, continuous use, and habit showed the causes and effects relationships. The results indicated that perceived usefulness and perceived ease of use had a positive effect on smart phone user satisfaction. Moreover, smart phone user satisfaction had a positive effect on the smart phone habits and explorative use. However, smart phone user satisfaction showed insignificant effect toward exploitive use. That is, satisfied users regularly use the smart phone but need to formulate habit of use, and then influence exploitive use. Habit showed a positive effect on both exploitive use and explorative use, Finally, we found that users are likely to pay more attention on new features of smart phones while they are using the devices.
Keywords
Smart Phone; Satisfaction; IS Continuous Use; Exploitive Use; Explorative Use; and Habit Theory;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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