• 한국프랜차이즈경영연구
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• 제12권1호
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• pp.7-19
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• 2021

Purpose: According to the growth of technology in the service industry, the interaction service between customer and employee has recently been transformed into between customer and technology by Self Service Technology (SST) requiring direct interaction with customers. In this context, self service technology such as unmanned ordering system installed at the store is actively introduced at the work place to reduce labor costs by food and retail company and the research for self-service technology which is rapidly replacing existing face-to-face service is needed. As the growth speed of SST is rapid, many researchers have studied the characteristics of SST, in every sector of business worldwide. Among the characteristics, attributes, Self Service Technology Quality (SSTQUAL) to evaluate SST is important because it may cause the customer's behavior. Thus, this research focuses on the effects of SSTQUAL on SST Satisfaction and SST continuance usage intention. This research suggests the guidelines for how Restaurant Company should prepare SST and build their customer satisfaction and continuance usage that increase the sales. Research design, data and methodology: This study tests the structural relationship between SSTQUAL of unmanned ordering system, SST satisfaction and SST continuance usage. SSTQUAL divided into four sub-dimensions and two categories, cognitive service attributes (Convenience, Functionality) and affective service attributes (Enjoyment, Assurance). In order to achieve the purposes of this research, research model and hypotheses were developed based on previous researches. All constructs were measured with multiple items developed and tested in the previous studies. The data were collected from 524 customers experiencing SST and were analyzed through SPSS 25.0 and SmartPLS 3.0 statistical package program. Results: The findings of this research are as follows. First, all SSTQUAL have significant positive impacts on SST satisfaction. Second, SST satisfaction has significant positive impact on SST continuance intention. Third, cognitive service attributes and affective service attributes had wealth of explanation of service attribute more than a single dimension. Conclusions: The implications of this study are as follows. Overall, Restaurant Company should manage SSTQUAL consisting of not only cognitive service attributes (Convenience, Functionality) but also affective service attributes (Enjoyment, Assurance) to satisfy customers basically regardless of the type of restaurant.

• 감성과학
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• 제18권4호
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• pp.47-58
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• 2015

Due to recent interest in user experience and its significance, much research surrounding this theme is now being conducted. If user experience is defined as the emotions and satisfaction the user feels while using the product, how much of such experience will contribute to the overall satisfaction of using the product? In this research, user experience during usage of a product and the satisfaction acquired by it were investigated. The same experiment was conducted in South Korea and the United States of America in order to get more generalized experimental results. Amongst the six representative user emotions expressed while using a product, 'Satisfaction in Usability', 'Discomfort or Displeasure', and 'Excellence' correlated the most. The above three factors were found to be of the most influence concerning satisfaction of the product. The significance of this finding is that aside from focusing on the attractiveness of the product's exteriors and design, one should be concerned on the ease of usage and effectiveness as well as usability of the product, all of which contribute to how efficiently a consumer will utilize the product.

• 한국의류학회지
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• 제39권4호
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• pp.625-639
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• 2015

The number of Chinese tourists visiting Korea has rapidly increased over the last decade. It is important to understand Chinese consumption patterns and shopping behavior because they have become major customers in the Korean fashion market. This study focuses on how Chinese tourists feel while shopping in Korea and how emotions influence their attitude towards purchased products. We examine how planned purchase and unplanned purchase impact shopping emotions and product usage satisfaction. A survey was conducted on 550 women between 20 and 60 years of age who have visited Seoul more than once with an online panel from an international survey firm. Data are analyzed using structural equation modeling by AMOS 20.0. Respondents were asked to recall most impressive fashion product that they bought in Korea during their recent visit and to answer if it was a planned or unplanned purchase. This study also measures emotions during product purchases and usage satisfaction. The respondents are categorized into heavy and light buyers according to purchasing power to determine the moderating effects of purchase amount. The results indicate that planned purchases tend to deliver positive emotions that enhance product usage satisfaction. In the case of unplanned purchases, without the mediating role of positive shopping emotions, it has a negative impact on product attitude and shows the importance of positive emotions during shopping. The influence of unplanned purchases on shopping emotions or product attitude in light buyers is not significant for the moderating effect of purchasing power. Only planned purchases trigger product usage satisfaction when it is mediated by positive emotions.

• 한국콘텐츠학회논문지
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• 제15권5호
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• pp.179-190
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• 2015

본 연구는 우리 사회에서 나타나는 정치적 소통 현상에 주목하여 소통 만족에 영향을 미치는 요인을 논의하였다. 정치적 소통의 주요 영향요인으로 개인의 정치적 성향과 미디어 이용을 살펴봄으로써 정치 커뮤니케이션 행위와 정치적 소통 만족도를 평가했다. 전국 16개 시도에 거주하는 만19세 이상 성인 1000명을 대상으로 면접원 설문조사를 실시한 결과, 진보적 정치성향은 온라인 미디어 이용이 많았으며, 개인의 의견을 적극 게재하는 '쓰기/대화'의 정치 커뮤니케이션 행위가 소통 만족에 긍정적인 영향을 미치는 것으로 나타났다. 반면 보수, 중도적 정치성향은 오프라인 미디어를 주로 이용하였고, 타인의 의견을 살피는 '읽기/시청'의 소극적 정치 커뮤니케이션 행위가 중점적으로 나타났다. 따라서 우리 사회에서 정치적 소통을 원활히 하기 위해서는 시민의 정치적 특성에 대한 이해가 선행되어야 하며, 이에 따른 차별화된 미디어 활용 정치커뮤니케이션이 제고되어야 함을 논의할 수 있었다.

• 디지털융복합연구
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• 제17권9호
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• pp.55-60
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• 2019

농어민 계층은 대표적인 정보소외계층으로 알려져 있다. 이러한 측면에서 농어민 계층들이 PC사용을 통하여 혜택을 받도록 하는 것은 국가정책의 하나가 되어 있다. 따라서 본 연구는 2017년 디지털정보격차 실태조사의 자료를 토대로 농어민 계층의 PC이용능력이 그들의 삶의 만족도에 어떠한 영향을 미치는지를 분석하고자 한다. 특히 인터넷서비스 이용의 매개역할을 검증한다. 경로모형을 토대로 분석한 결과, PC이용능력은 삶의 만족도에 유의한 긍정적 영향을 주는 것이 확인되었다. 또한 인터넷서비스 이용은 PC이용능력과 삶의 만족도와의 관계에서 부분적으로 매개효과를 가지고 있었다. 이를 통해 정부는 농어민의 PC이용능력 배양과 동시에 인터넷서비스 이용을 적극 권장하여 삶의 만족도가 향상될 수 있도록 할 필요가 있다. 향후 연구에서는 위계적 선형모형을 적용하여 지역별 차이를 고려한 세밀한 정책적 연구를 제안한다.

• 한국농촌건축학회논문집
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• 제26권2호
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• pp.47-56
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• 2024

Through an examination of future societal development, it was found that the demographic structure is gradually aging, thus placing higher demands on elderly welfare centers. This study conducted surveys on three elderly day care centers in the entire region, aiming to enhance the pivotal role of elderly day care centers in the welfare facilities for the elderly. The current usage status, interior architectu/ral evaluations, and questionnaire surveys of these centers were analysed. The results of investigation into the architectural environment of the elderly day care centers showed that in terms of physical environment, smaller-scale centers did not lag behind larger ones in internal facilities, but larger-scale centers excelled in spatial utilization. Furthermore, the results of questionnaire survey results revealed correlations between family relationships, health status, level of assistance required, and satisfaction with facility usage, while no correlation was found between usage time, health status, and satisfaction with facility usage. This study conducted basic investigations such as architectural and physical surveys, and questionnaire surveys on elderly day care centers. Based on the survey results, future design practices should continuously explore and innovate to meet the needs of an aging society, further improve the community care system, provide more comprehensive and meticulous services for the elderly, and lay the foundation for enhancing the quality of life for the elderly and providing comfortable services.

• 디지털산업정보학회논문지
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• 제12권2호
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• pp.61-72
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• 2016

The objective of this study is to investigate the determinants of the intention of continued Instagram usage. For this study, we used a self-administered survey questionnaire in which all of the scales were adapted from the previous literature. In this paper, we introduce a research model that consists of three antecedents (perceived usefulness, perceived playfulness, and customer satisfaction) that were thought to cause the intention of continued Instagram usage. The data were collected from 150 Instagram users. In order to validate the proposed research model, we used the SmartPLS 2.0. We used a two-step approach, recommended by Anderson and Gerbing(1988), that comprises a measurement model and structural model. The results showed that two antecedent factors (perceived usefulness and perceived playfulness) had a significant impact on customer satisfaction, which then causes the intention of continued usage. This study highlights the importance of the moderating effect of gender. Based on the results, this study proposes useful implications for Instagram stakeholders.

• 한국콘텐츠학회논문지
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• 제19권10호
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• pp.59-68
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• 2019

최근 소비과정의 경험적 가치를 추구하는 소비 트렌드를 보이며, 도심 특급호텔의 핵심고객으로 변모한 내국인들의 특급호텔 이용의 지속적인 성장세를 위해서 내국인 고객이 추구하는 경험가치의 요인에 대한 연구가 필요하다. 연구 결과, 특급호텔 내국인 이용객의 경험가치 중, 환상성 요인이 이용만족의 주요 선행요인으로 확인되어, 특급호텔은 내국인 이용객이 선호하는 다른 세계 경험, 색다른 경험, 수준 높은 경험과 같은 감성적 가치를 위해 특별한 컨셉과 분위기를 반영하는 것이 중요한 과제로 확인되었다. 그리고 이익성이 이용만족에 정(+)의 영향을 미치는 선행요인으로 확인되어 경제적 효용에 대한 요구가 중요한 것으로 확인되었다. 이는 합리적 요금으로 충분한 혜택을 느낄 수 있는 가성비 좋은 상품개발의 필요성이 제기된다. 이용만족과 지속적 이용의도와의 관계에서 성별, 직업별 특성이 조절역할을 하는 것으로 나타났다. 즉, 이용만족 고객 중 남성, 그리고 전문직과 자영업 직업을 가진 고객들이 여성 및 타 직업 고객들 대비하여 지속적 이용의도를 높게 가지는 것으로 확인되었다. 이는 결국 경제력이 있는 고객이 특급호텔의 지속적 반복고객이 될 가능성이 높다는 결과로 나타나 우수소비계층을 집중으로 한 보다 차별화되고 특화된 상품개발, 서비스 및 분위기 연출 등의 마케팅 활동의 강화에 대한 필요성을 살펴볼 수 있었다.

• 한국컴퓨터산업학회논문지
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• 제2권2호
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• pp.235-246
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• 2001

본 연구는 EDI의 이용수준(이용도 및 만족도)에 조직의 특성(기업의 규모 및 업무적합성)과 시스템의 운용수준(시스템의 성숙도 및 구성원의 참여도)이 영향을 미치는가를 분석하고자 하였다. 이를 위해 제조업과 금융업, 유통업, 서비스업에 종사하는 101개의 기업을 표본으로 선정하고, EDI 사용자에게 설문을 통해 수집된 자료를 회귀분석에 의해 검증하였다. 분석결과, 먼저 조직의 특성에 따른 영향에 있어서 기업의 규모는 EDI의 이용도 및 만족도에 영향을 미치지 않는 것으로 나타났다. 한편 업무의 적합성은 EDI의 이용도에 영향을 미치지 않으나, EDI의 만족도에는 영향을 미치는 것으로 나타났다. 둘째, 시스템의 운용수준이 EDI의 이용수준에 미치는 영향에 있어서 조직 구성원의 참여도는 EDI의 이용도와 만족도 모두에 영향을 미치는 것으로 나타난 반면, 시스템의 성숙도는 EDI의 만족도에만 영향을 미치는 것으로 나타났다. 이러한 분석결과는 EDI의 도입 및 활용의 효율성을 높일 수 있는 자료로 활용될 수 있을 것으로 기대된다.

• Journal of Information Technology Applications and Management
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• 제22권2호
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• pp.95-112
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• 2015

Spread of internet service had a huge effect on usage and spread of SNS world widely. Variety of the service has increased from human network managing to commerce, education, payment method and so on. Also, it is expanding its service territory to not only PC area but also that of mobile equipment with development of information technology. Spread of use on SNS provides existing corporations the expansion of service area. Late SNS starter companies are advancing in diverse way for attracting users by serving shopping, games and other services with association with SNS. Therefore, analysis on consumers' thought and pattern which analyze users' demand, service's function and contents and other factors in order to reflect on plans and operations of SNS is needed. On this perspective, this research is suggesting properties that are crucially related to sustained usage of SNS and study factors of SNS's characteristics that influence trust and satisfaction on SNS and continuous usage intent of SNS.