Effects of Planned versus Unplanned Purchase on Chinese Tourists' Emotions and Attitudes toward Fashion Products -Focused on the Mediating Role of Shopping Emotion- |
Lee, Ha Kyung
(Dept. of Textiles, Merchandising and Fashion Design, Seoul National University)
Kim, Dong Seob (Dept. of Textiles, Merchandising and Fashion Design, Seoul National University) Kwon, Ki Yong (Dept. of Textiles, Merchandising and Fashion Design, Seoul National University) Choo, Ho Jung (Dept. of Textiles, Merchandising and Fashion Design, Seoul National University/ Research Institute of Human Ecology, Seoul National University) |
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