• Asia Marketing Journal
• /
• v.10 no.4
• /
• pp.65-98
• /
• 2009

The present study purposed to examine empirically the effects of animosity against a product's country of origin on product evaluation, attitude and purchase intention. For this study, we conducted an experiment of 316 university students in the Metropolitan area. The results of this study suggest that the negative influence of animosity against the country-of-origin on attitude and purchase intention was higher for low-typicality products than for high-typicality ones. This result suggests that the negative influence of animosity against a specific country is not equal among all products from the country, but can vary among the products. For products manufactured in a country other than the country-of-origin, the negative influence of animosity against the country-of-origin did not decrease. This result means that, even for multinational products, animosity against the country-of-origin can have a negative influence on the consumers' response to the products. Based on major findings of this study, both academic and practical issues are discussed. Suggestions for future studies are provided.

• Proceedings of the Korean Institute of Intelligent Systems Conference
• /
• 2001.12a
• /
• pp.303-306
• /
• 2001

패턴 인식에서 선형 분류 가능한 경계면을 찾아 패턴을 분류하는 방법 중 가장 기본적인 방법은 퍼셉트론이라고 볼 수 있다. 하지만 선형 분류 불가능한 패턴에 대해서는 유용한 결과를 보여주지 못하였다. 먼저 제안된 퍼지 퍼셉트론은 베타영역 설정에 의해 수렴하지 못하는 특성을 보완하였다. 그러나 패턴의 순수한 전형성을 고려해 주지 못하는 단점이 있다. 이에 Crisp의 선형분류 특성과 퍼지의. 수렴특성을 합성하고자 Possibilistic 퍼셉트론을 제시한다.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
• /
• 2004.11a
• /
• pp.20-20
• /
• 2004

• Science of Emotion and Sensibility
• /
• v.7 no.4
• /
• pp.7-17
• /
• 2004

Recently, design has emerged as a key factor of successful product development. This study reviewed the elements of form with a view point of addressing and defining the elements of aesthetics and how they influence consumer aesthetic response. Though past researches related to form aesthetics reported that form aesthetics exist as a single element with other sub-elements, this research made further investigations into form aesthetics and reported that form aesthetics in product design can be broadly divided into form aesthetics and content aesthetics. Empirical studies on each category was undertaken and from the results obtained, it was concluded that typicality is a dominant element in content aesthetics while balance is a dominant element in form aesthetics. Also, the study investigated the effect of conditional variables such as price and people on each category and it was observed that both content and form aesthetics elements are affected by conditional variables such as price, people. Furthermore, the study reports that both content and form aesthetics elements are mutually correlated and both categories affect user's aesthetics response. It is intended that the results obtained from this work will contribute to theoretical knowledge of aesthetic elements and can be put to use by product design and manufacturing companies.

• Archives of design research
• /
• v.18 no.2 s.60
• /
• pp.123-132
• /
• 2005

In the highly developing industrial society, design has been playing the central role in the managerial strategy of a company and has been one of the central agendas in determining the economical competence of a country, and has also been regarded as a means to acquire sustainable superior competence. Thus, these trends suggest that the aesthetic value of a product has become more important than its technological function. In this study we reviewed theoretically esthetic factors influencing the preference and the evaluation of a product and made a list of eight esthetic factors based on various referential studies which include simplicity, balance, unity, rhythm, style, novelty, typicality, and proportion. We investigated the esthetic factors affecting consumers preferences and the basis for evaluating a product. Conclusively, this study aimed at providing materials for developing product design by presenting an esthetic guideline and to put these materials to practical use. The study also investigated other considered elements classified by manufactures and the importance of esthetic factors and its influence on consumer tastes.

• Journal of Global Scholars of Marketing Science
• /
• v.15 no.3
• /
• pp.49-65
• /
• 2005

In the modem times, consumers are exposed in a plethora of advertisements either consciously or unconsciously. Generally, companies try to make eye-catching advertisements by using highly attractive models (HAM). In the case of apparel, consumers mainly collect information on fashion trends from advertisements they see in magazine, newspaper, catalogue, and television programs which are created by marketers. Therefore, the advertisements which are supplied by marketers affect consumers apparel purchasing behavior. In this study, a structural equation model is developed to examine how consumers determine the match-up suitability between models in the advertisements and the apparel they promote. As a result, we find two dimensions, sensuality and cuteness, in model attractiveness. Empirical results show that each dimension of the attractiveness plays different role in enhancing model-apparel match-up in the advertisements. Several implications of this study are discussed.

• Journal of the Institute of Convergence Signal Processing
• /
• v.8 no.3
• /
• pp.185-191
• /
• 2007

Remote sensing images are multispectral image data collected from several band divided by wavelength ranges. The classification of remote sensing images is the method of classifying what has similar spectral characteristics together among each pixel composing an image as the important algorithm in this field. This paper presents a pattern classification method of remote sensing images by applying a possibilistic fuzzy c-means (PFCM) algorithm. The PFCM algorithm is a hybridization of a FCM algorithm, which adopts membership degree depending on the distance between data and the center of a certain cluster, combined with a PCM algorithm, which considers class typicality of the pattern sets. In this proposed method, we select the training data for each class and perform supervised classification using the PFCM algorithm with spectral signatures of the training data. The application of the PFCM algorithm is tested and verified by using Landsat TM and IKONOS remote sensing satellite images. As a result, the overall accuracy showed a better results than the FCM, PCM algorithm or conventional maximum likelihood classification(MLC) algorithm.

• Science of Emotion and Sensibility
• /
• v.8 no.3
• /
• pp.203-212
• /
• 2005

In the highly developing industrial society the design has been playing the central role in the managerial strategy of a company and has been one of the central agendas in determining the economical competence of a country, and it is also regarded as a means to acquire sustainable superior competence And these trends suggest that the esthetic value of a product has become more important than the technological function. In this study we review theoretically esthetic factors influencing the preference of a product, so that we can make a list of eight esthetic factors based on the various referential studies. They are simplicity, balance, unity, rhythm, style, novelty, typicality, and proportion. We research esthetic factors affecting consumers' preferences and evaluation of a product and typical esthetic factors specific to the characteristics of each product. Therefore, in this study we tried to provide available materials in developing product design by present of esthetic guideline and to put this materials to practical use in product design by finding considered elements and importance of esthetic factors which had important effects on the tastes of the consumers classified by manufactures.

• The Journal of the Korea Contents Association
• /
• v.11 no.5
• /
• pp.433-448
• /
• 2011

In this study, an empirical analysis was made with intent to establish an appropriate marketing business strategy for customers by inquiring into the effect of service education of 250 Korean restaurant employees, who provide services for foreign tourists in Seoul area as professional customers, on service orientation and organizational effectiveness. The result is summarized as follows. The effect of service education of Korean restaurants' employees on service orientation showed that the typicality, reliability, confidence and empathy have a positive effect on the service orientation. For the effect of service orientation on organizational effectiveness, the service orientation had a positive effect on the job satisfaction and organizational effectiveness. In other words, it was proven that the typicality, reliability, confidence and empathy of employees education are key mechanisms in improving their behaviors and attitudes to aim for important customer-centered services. Consequently, the backup of these attitudes and customer-oriented behaviors can be connected to the increase of productivity, which enhances the organizational effectiveness.

• Journal of the Korean Institute of Intelligent Systems
• /
• v.23 no.2
• /
• pp.144-150
• /
• 2013

The purpose of this study was to evaluate the competence level of the caregiver and verify empirically the evaluated score of the competence level of the caregiver depending on the type of career and employment to propose a measure to improve the quality of care services. To more accurately evaluate the competence level of caregiver, the collected data were analyzed using fuzzy relationships for identifying the extent of relationship, after setting weighted values for the evaluation factors for working levels and service qualities. Such approach has a significance in that individual evaluation factors and individual's competence levels for caregivers may be more suitably and exactly identified. The analysis results are as follows. Care skill, reliability, assurance, typicality were statistically significant according to the caregiver's career. Also, according to the types of employment, job consciousness, responsiveness, empathy, typicality were statistically significant. To improve the competence level of the caregiver, it may be seen that improvement of job consciousness considering the career and employment types and making environments for acquiring the care skills should be done, while providing stability of the employment types rather than careers is more meaningful to improve the quality of services.