• 한국의류학회지
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• 제33권9호
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• pp.1398-1408
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• 2009

This study focuses on how positive emotions form when consumers impulsively purchase fashion products. Examined are the novelty seeking situations and the fashion knowledge of consumers as influential factors that affect positive impulsive shopping emotions along with the mediating role of the perceived risk of consumers for purchase and non-purchase. An online survey was conducted for the empirical research with a questionnaire about the fashion impulsive purchases of a product within the last 2 months. A total of 555 surveys were collected from impulsive female buyers and 404 complete responses were analyzed. The results find that the perceived risk is identified into purchase and non-purchase perspectives. Purchase perceived risk influenced negatively on positive emotions of impulsive purchase and non-purchase perceived risk positively. The perceived risk for non-purchase versus purchase increased by the more fashion knowledge consumers had and the more they shopped as novelty seeking. The results imply that non-purchase perceived risk importantly mediated between the influential factors and positive affect for impulsive purchase. Based on the findings, this study proposed some marketing suggestions and thoughts about effective purchase stimulation.

• Journal of Korea Trade
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• 제26권8호
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• pp.1-20
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• 2022

Purpose - The paper aims to develop the theory of TAM and perceived risk through a more comprehensive and rigorous understanding of the influencing factors of the consumer's adoption of LG HomNet smart home from the perspective of trade-offs. Design/methodology - Based on the TAM and perceived risk theory, combined with the individual characteristics of consumers in the context of information technology as the external factors of the technology acceptance model, this paper constructs a theoretical model of the factors affecting the use intention of the consumer. It was empirically tested by using SEM, and survey data was collected from 458 respondents. Findings - The research results show that 9 hypotheses of the research model are supported and have reliable prediction accuracy. Consumers' perceived interest, perceived connectivity and perceived controllability have a significant positive impact on their intention to use. In addition, this paper also confirmed the mediating effect of perceived usefulness and perceived ease of use. Originality/value - Consumers are very concerned about gains and losses. Low-level performance risks, security risks, and financial risks will drive the consumer to have a stronger intention to use, and financial risks have the strongest impact. This research provides a useful implication and guidance for smart home equipment manufacturers and service providers in product and service innovation and marketing and promotion strategies.

• 재활간호학회지
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• 제11권1호
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• pp.13-24
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• 2008

Purpose: The purposes were to explore and compare the level of perceived stigma toward physically disabled, and to find factors related with the perceived stigma. Method: Data were collected by structured questionnaire from July to September 2007. The participants consisted of 292 physically disabled and 294 non-disabled living in Daejeon, Korea. These data were analyzed using SPSS Win 12.0 by descriptive statistics, Chi-Square test, t-test, one-way ANOVA. Result: The perceived stigma towards physically disabled of the physically disabled was higher than non-disabled's. The physically disabled stigmatized themselves in all the subcategories of the perceived stigma. The physically disabled perceived the stigma differently according to the spouses, economic status, educational level, comorbidity and impairment sites. The non-disabled's perceived stigma was different according to gender, existence of spouses, job and economic status. Non-disabled's stigma towards physically disabled was not different by experiences related with physically disabled. Conclusion: For reducing the perceived stigma, nursing intervention strategies should be developed, especially for physically disabled, and further studies should be conducted to define related factors. The results of this study might be a standard to evaluate effects of nursing interventions for decreasing the stigma.

• Asia pacific journal of information systems
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• 제19권3호
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• pp.1-23
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• 2009

In information systems, "trust" and "risk" have been explored by a few trust-related research studies before, but as two separate issues. The way in which these studies have been designed, however, does not help clarify the relationship between trust and risk since they are studied as unconnected determinants of trusting behavior in electronic commerce. As such, this research attempts to examine and specify the relationships among the core constructs surrounding the issue of trust such as risk and trusting behavior. The context of Internet banking adoption is used to develop a conceptual model that incorporates the direct effects of trust and perceived risk on trusting behavior as well as the mediation of the relationship between trust and trusting behavior by perceived risk. The findings show that perceived risk mediates the relationship between trust and trusting behavior. Specifically, trust in the Internet as a banking medium significantly influences the adoption of Internet banking both directly and indirectly through perceived risk of Internet banking. Trust that the bank will not take advantage of consumers significantly influences the trusting behavior through perceived risk of Internet banking. This study, thus, extends research on trust in e-commerce by simultaneously examining the influence of trust and perceived risk on e-commerce adoption.

• 부모자녀건강학회지
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• 제6권2호
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• pp.93-102
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• 2003

The study was designed to examine the effect of perceived past parent-child bonding on present parent-child attachment, self-concept. The data collection period was October 6-18, 2003. The subject was college students in university located in Nonsan, Taejon city and 197 surveys were used in the analysis. As for the tools used in this study to assess the perceived past parent - child bonding scale by Parent Bonding Instrument - Korean Version, and present parent-child attachment were measured with the The Inventory of Parent and Peer Attachment, and self-concept were measured with Jung, Won Sik's self-concept inventory. For the data processing, the analyses of variance, multiple regression, correlation were carried out. The result of this study is summarized as follows. 1. The examination of the effect of perceived past parent-child bonding on present parent-child attachment showed that significant differences are made by communication, trust, alienation in care, overprotection perceived past parent-child bonding. 2. As for the correlation between perceived past parent-child bonding and child self-concept, a significant correlation is revealed between care, overprotection perceived past parent-child bonding and child self-concept.

• 한국항공운항학회지
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• 제30권3호
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• pp.54-64
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• 2022

Airlines have been introducing self check-in kiosks to reduce check-in time and improve operational efficacy to increase business revenue. The domestic airlines have actively provided kiosks at airports which are expected to reduce their operating costs and enrich their passengers' travel convenience. Based on the above background, the study investigates the factors influencing intention to use the self check-in kiosks by employing the Extended Technology Acceptance Model (ETAM). The study, therefore, designed a research model by reviewing theories and studies on the relationship among information quality, innovativeness, perceived ease of use, perceived usefulness, and intention to use the kiosks. The structural equation model revealed the following. Information quality and innovativeness had a significantly positive influence on perceived ease of use and perceived usefulness; furthermore, perceived ease of use had a significantly positive influence on perceived usefulness. In addition, both perceived ease of use and perceived usefulness had a significantly positive influence on intention to use. The results indicate that the airlines should constantly develop user-friendly contents and design of the self check-in kiosks.

• 식품보건융합연구
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• 제9권3호
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• pp.1-9
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• 2023

Nowadays, with the development of the internet and e-commerce, opening tea shops online has become an increasing choice for selling tea. However, the product page information of many online tea shops cannot effectively attract consumers, resulting in their profits being compromised. To investigate this, we conducted this paper and hope to provide effective suggestions. This paper is based on 229 questionnaires and selects the product page information of online tea shops as the research object. Using the four dimensions of perceived value theory as independent variables with consumer purchase intention as the dependent variable. A structural equation model was constructed to analyze the role of the perceived value of product page information in online tea shops how influencing consumers' purchase intentions. It was found that information on the perceived functional value of online tea shops did not have a significant positive effect on consumer purchase intentions. However, information on the perceived monetary value, perceived social value, and perceived emotional value of online tea shops had a significant positive impact on consumers' purchase intentions. Based on the above conclusions, online tea shops should focus on the expression of product page information to enhance the level of consumers' perceived value of tea products, thereby enhancing their intention to purchase tea products.

• 한국융합학회논문지
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• 제9권11호
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• pp.153-159
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• 2018

본 연구는 청소년을 대상으로 학습 목적 이외의 인터넷 사용시간을 파악하고, 인터넷 사용시간에 따른 주관적 상태를 파악하여 이들의 상호 관련성을 파악하고자 하였다. 2016년 청소년건강행태온라인조사를 이용하여 인터넷 사용시간에 따른 주관적 상태의 교차비와 95% 신뢰구간을 이분형로지스틱회귀분석을 통해 산출하였다. 주관적 건강인지와 주관적 구강건강인지에서는 학습 목적 이외의 인터넷사용을 하지 않는 경우에 비해 인터넷 사용시간이 길수록 주관적으로 불건강하다고 느끼는 경우에서의 각각의 교차비가 유의하게 증가하였다. 주관적 체형인지에서도 인터넷사용시간이 길수록 살이 찐 편이라고 느낄 교차비가 유의하게 증가하였다. 주관적 행복은 인터넷을 300분 이상 사용하는 경우 주관적으로 불행하다고 생각할 교차비가 1.19배(CI=1.10-1.30) 높게 나타났다. 학습 목적 이외의 장시간의 인터넷 사용이 청소년 건강과 행복에 부정적인 영향을 미칠 수 있으므로 인터넷 사용에 대한 권장시간이 필요할 것으로 생각한다.

• 대한가정학회지
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• 제47권4호
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• pp.99-110
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• 2009

The Technology Acceptance Model(TAM) proposed by Davis(1989) has been applied as a reliable and robust model in the study of user’s adoption of different technologies. However it is necessary to incorporate additional constructs to the original model in the quest for increased predictive power. This study investigate consumer’s acceptance of smart clothing applied by the extended TAM. Besides perceived ease of use and perceived usefulness, clothing involvement is included in the extended TAM. Data were collected from the adults over 20 years old living in Seoul and other metropolitan areas from March 2 to March 12, 2009. 815 copies of data were analyzed to examine a structural model and test research hypotheses using AMOS package. The study showed the extended TAM for smart clothing was validated empirically in predicting the individual’s acceptance of smart clothing and 5 hypotheses among 7 hypotheses were supported. Specifically, perceived ease of use, perceived usefulness, and clothing involvement were the factors affecting attitude toward smart clothing. Attitude toward smart clothing was influenced directly by perceived usefulness and clothing involvement but influenced indirectly by perceived ease of use. Acceptance intention toward smart clothing was influenced strongly by attitude. From a theoretical point of view, the study extended the TAM for smart clothing. Moreover, this study would be beneficial for those who would develop smart clothing by providing information about attitude and acceptance intention of smart clothing consumers.

• The Journal of Asian Finance, Economics and Business
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• 제8권8호
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• pp.205-215
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• 2021

The purpose of the study is to investigate the effect of digital literacy, perceived usefulness, and perceived ease of use on Internet users' online purchase intention in Palestine, as well to examine the moderating effect of Internet users' socioeconomic characteristics - age and gender on the relationships between digital literacy and online purchase intention. An extended technology acceptance model (TAM) by including digital literacy was applied in this research. The study applied a quantitative method, where 400 respondents participated in a questionnaire. The collected data was tested against the research framework using the partial least squares (SEM-PLS) method. The findings indicate that digital literacy has a significant effect on perceived usefulness, perceived ease of use, and online purchase intention; there is a significant effect of perceived usefulness on online purchase intention, but not perceived ease of use. On the other hand, socioeconomic variables demonstrate that neither age nor gender moderates the relationship between digital literacy and online purchase intention; in short, age and gender do not condition the intention of the Internet user.