• 제목/요약/키워드: technology performance

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기술창업의 산업구조 기술특성 및 기술마케팅전략이 창업성과에 미치는 영향: 기술마케팅 전략 유형 조절변수 (Industry Structure, Technology Characteristics, Technology Marketing and Performance of Technology -Based Start-ups: With Focus on Technology Marketing Strategy)

  • 한상설
    • 유통과학연구
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    • 제14권2호
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    • pp.93-101
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    • 2016
  • Purpose - This study aims to advance our knowledge about factors influencing technical startup performance through analysing technical startup process empirically. This study was conducted to focus on industry structure(industry growth rate, competitive intensity, and enter barriers), technology characteristics(technical excellence and wide range of technical application), and the performance in the technology-based start-ups. Specifically, analyzing moderating effect of technology-marketing strategy, this studied how moderating variables affect technical startup performance under industry structure. Research design, data, and methodology - The subject of this study was technology-based start-ups company that received technology transfer from public organization. The development of the paper model is based on the literature of the preceding research analysis in technology commercialization, performance of technology-based start-ups, and marketing strategy. This study has a construct that was defined in the previous studies, such that technology marketing strategy was defined into the two ways of being broad or narrow in strategic application. From November 3. 2015 to December 22, 220 questionnaires were distributed with targeting to start-up companies in technology-based. 188 responses were collected for empirical analysis except the missing and wrong value responses. This data were used for structural equation modeling and regression analysis. Results - The results of this study are as follows. First, as industry structure variables influencing on performance(technical, financial) of technology-based start-ups, industry growth rate, competitive intensity and enter barriers of variables were verified; high growth rate has more positive effect on performance than low growth rate, competitive low intensity has more positive effect on performance than competitive high intensity, low enter barriers have more positive effect on performance than high enter barriers. Second, as technology characteristics variables influences on the performance(technical, financial) of technology-based start-ups, technical excellence and wide range of technical application of variables were verified ; technical high-excellence has more positive effect on performance than technology low-excellence, wide range of technical application has more positive effect on performance than narrow range of technical application. We also find that technology marketing strategy(broad/narrow) in moderating factors on performance (technical, financial) is as follows. Analyzing the moderating effect depending on technology marketing strategy(broad/narrow), application of technology, and the types of technology strategy(broad/narrow) were revealed that broad marketing strategy had a more significant effect on performance of technology-based start-ups. With AMOS, the relevancy of the study model revealed higher for broad technology-marketing strategy than narrow technology marketing strategy, and the explanatory power revealed to be 6.4% higher in broad marketing strategy than narrow marketing strategy. Conclusions - This study confirmed that industry structure and technology characteristics are important factors influencing the performance of technology-based start-ups. Technology-marketing strategy affects the performance of technology-based start-ups between industry structure and technology characteristics. According to additional analysis, moderating variables and technology-marketing strategy are important factors influencing the performance of technology-based start-ups under industry structure and technology characteristics. Broad type of technology-marketing strategy has more attractive industry structure and excellent technology characteristics than narrow types of technology-marketing.

증권사의 정보기술투자가 기업성과에 미치는 영향에 관한 연구 (Investment in Information Technology and Performance of Securities Companies in Korea)

  • 신용재
    • 경영과정보연구
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    • 제25권
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    • pp.43-68
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    • 2008
  • From intuitional viewpoint many researchers have been considering that information technology investment serves to increase the productivity and the profitability of firm. But the empirical studies that have examined the relationship between information technology investment and firm performance have reported mixed findings. In spite of that, recently there has been growing recognition of the importance of assessing information technology investment in determining future performance of firms. This study examines the relationship between investment in information technology and performance of securities companies in Korea. I use Tobin's Q, a financial market-based measure of firm performance and investigates the pure effect of information technology investment on firm performance after controlling for a variety of firm specific variables which may affect on firm performance. This study finds that information technology investment have a significantly positive association with Tobin's Q. This result implicates that information technology investment contributes to a firm's future performance potential.

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중소제조기업에서 기술지향성이 경영성과에 미치는 영향에 관한 연구 (A Study on the Effects of Technology Orientation on the Enterprise Management Performance of Small and Medium-Sized Manufacturer)

  • 여형운;정영배
    • 산업경영시스템학회지
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    • 제37권4호
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    • pp.54-62
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    • 2014
  • This paper is present the Technology Orientation affects to Enterprise Management Performance. In order to carry out this research, we obtained 212 survey sheets and inspected ten assumptions based on the reliability, validity of the questionnaires. The results of regression analysis are summarized as follows; First, the factor of Technology Orientation, research development activity, affects to all factor of Enterprise Management Performance significantly. Second, the factor of Technology Orientation, research development environment, only effect on the technology performance. Third, research development ability is affect to technology performance and new product performance that factor of Enterprise Management Performance. Finally, technology industrialization ability isn't affects to Enterprise Management Performance significantly. Based on the results, we are recommendations for small and medium-sized manufacturing enterprises.

A Case Study of Applying Performance Technology to Diagnose and Improve Skill Education Systems

  • LEE, Sang Soo
    • Educational Technology International
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    • 제8권1호
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    • pp.41-56
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    • 2007
  • This study used the performance technology model of Robinson and Robinson to diagnose and solve the problems of the "N" organization. The performance relationship map of the "N" organization was constructed based on the results of the benchmarking, surveys, interviews, and participatory observations. According to the results of analysis, the research team suggested several interventions in three areas: textbooks, educational methods, and educational environments. The study concluded that performance technology is a very effective way to see performance problems from a holistic viewpoint and solve the problems scientifically based on this case study.

Performance Evaluation Index of TRM: A Korean Case for SMEs

  • Park, SunYoung;Son, JongKu;Seo, JuHwan;Seo, Jinny
    • Asian Journal of Innovation and Policy
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    • 제2권1호
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    • pp.63-96
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    • 2013
  • There is the need for performance evaluation and the identification of key success factors for utilizing technology roadmaps (TRM), but relevant research does not yet exists in this field. In Korea, the Small and Medium Business Administration has implemented the "Support Program for the Individual Company Technology Roadmaps" to promote the establishment of technology development strategies by SMEs. This study developed the framework and indices for performance analysis, designed and implemented survey for TRM performance analysis, and analyzed TRM performance of the companies that have participated in the above program from 2008 to 2011. This study compared the supported 97 companies and 102 companies not supported and analyzed quantitative and qualitative performance and satisfaction levels among the supported companies to compare low-performance companies and high-performance companies. This study aims to examine the KSF of TRM in terms of input and process. Also we suggested significant insights into the performance of TRM in terms of output.

스마트 건설기술 활용에 따른 프로젝트 성과 영향에 관한 연구 (An Impact of Project Performance by Using Smart Construction Technology)

  • 김태훈;조규만
    • 한국건축시공학회:학술대회논문집
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    • 한국건축시공학회 2023년도 봄 학술논문 발표대회
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    • pp.291-292
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    • 2023
  • In line with the advent of the 4th industrial revolution, project performance such as construction productivity and safety is being improved through the use of various smart technologies in construction projects. However, most studies focus on case analysis according to technology application, and research on performance impact and evaluation methods is insufficient. However, the performance impact of the use of smart construction technology can vary greatly depending on the capabilities and level of support of the organization using the technology. Therefore, this study aims to establish factors that affect the performance of smart construction technology utilization at the organizational level and analyze the performance impact relationship. The results of this study will provide the basis for establishing an organizational system and evaluating performance for the efficient use of smart construction technology in the future.

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Analysing the Influence of Technology on the Business Performance of Rattan Processing SME's in South Kalimantan

  • Wiratmadja, Iwan Inrawan;Govindaraju, Rajesri;Setiawati, Evy
    • Industrial Engineering and Management Systems
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    • 제10권2호
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    • pp.104-108
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    • 2011
  • Technology is one of the major competitive advantages for small and medium enterprises (SME), especially ones operating in the manufacturing sector. Increasing technological capabilities is the basis for SME's business performance improvement. The main problem of SME's is a limitation in the areas of production facilities, technology, and human resources. Some of these constraints cause a decline in business performance and competitiveness of SME's. In this case analysis of technology components has to be carried out to determine the effect of technology on SME's business performance improvement. This study aims to measure the components of technology and to analyze the influence of each technology component on business performance of rattan processing SME's in South Kalimantan. The assessment is carried out on the technoware, humanware, inforware, and orgaware components using the technometric method (UNESCAP). Business performance is measured through a combination of financial and non-financial aspects deducted from financial and marketing figures. Analysis of the influence of technology components on business performance of SME's is done using the Structural Equation Model (SEM) with Partial Least Square software (PLS). Data is collected through interviews and questionnaires from 21 rattan processing SME's in South Kalimantan that produce rattan furnitures. The results show that the value of the contribution of technology (TCC) to the performance of rattan processing SME's in South Kalimantan is still quite low. Analysis of the results shows a direct influence of technoware and humanware on business performance, while orgaware influences business performance indirectly through humanware.

기초·원천기술의 사업화 활동이 기업의 기술성과 및 경영성과에 미치는 영향 : 기술성과의 매개효과를 중심으로 (The Effect of Commercialization Activities by using Basic Science and Technology on Technology and Business Performance of Enterprise : Case study on Mediating Effect of Technology Performance)

  • 정명선
    • 디지털융복합연구
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    • 제15권3호
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    • pp.129-138
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    • 2017
  • 본 연구에서는 기초원천연구의 기술사업화 활동이 기술 활용성과와 기업 경영성과에 미치는 영향을 분석하고자 하였다. 기술사업화 활동으로는 기술사업화 추진경험, 기술사업화 전담부서, 기술사업화 컨설팅과 같이 구분하였으며, 기초 원천기술을 도입한 기업을 추적조사한 자료를 활용하였으므로 기술 활용성과 외에도 기업의 경영성과로 확장하여 분석할 수 있다는 가정하에 매개효과 분석을 실시하였다. 이를 위하여 선행연구 조사를 통해 실증모형을 개발하였으며 기술사업화 유형을 세분화 하여 다양한 연구모형을 개발하였다. 그 결과, 기초연구 결과를 활용한 기술사업화 활동은 모든 요인이 기술 활용성과와 기업 경영성과에 긍정적인 영향을 주는 것으로 나타났으며 기술성과에 대한 매개효과도 모두 존재하는 것으로 분석되었다.

R&D투자가 경영성과에 미치는 영향: 기술사업화 능력의 매개효과를 중심으로 (The Study on the Effect of R&D Investment and Technology Commercialization Capabilities on Business Performance)

  • 이성화;조근태
    • 기술혁신연구
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    • 제20권1호
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    • pp.263-294
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    • 2012
  • R&D연구소를 보유하고 있는 우리나라 민간기업 118개를 분석한 결과, R&D투자는 기술사업화성과, 매출액증가율 및 영업이익증가율 등 경영성과에 모두 긍정적인(+)영향을 미치는 것을 확인하였고, 기술사업화 능력이 R&D투자와 경영성과간의 관계에서 분석한 결과, 기술전략기획능력, 기술프로세스능력, 기술조직능력인 광의의 기술사업화 능력이 경영성과에 부분적으로 매개효과를 나타났으며, 제조능력과 마케팅능력인 협의의 기술사업화 능력은 경영성과에 모두 매개효과가 있는 것으로 나타났다. 따라서 R&D투자가 경영성과를 달성하는데 필요한 요인이지만, 기술사업화 능력도 경영성과에 매개작용을 하므로 기술사업화 능력을 강화하는 것이 필요함을 시사하고 있다.

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기술경영활동수준, 기술혁신역량이 사업화성과에 미치는 영향에 관한 연구: 중소기업 창업성장기술개발지원사업을 중심으로 (A Study on Commercialization Performance by the Level of Technology Management Activity and Technology Innovation Competency: Focused on Government Funded R&D Project for Start-up SMEs)

  • 조기영;백낙기;장영순
    • 대한안전경영과학회지
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    • 제17권4호
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    • pp.343-352
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    • 2015
  • This study analyzes the business performance of research and development(R&D) and especially studies the effect of technology management activity and technology innovation competency on commercialization performance. According to previous studies, the technology management activity can be composed of technological innovativeness, analysis of market, R&D method, and appropriateness for commercialization plan. Also, the technology innovation can be divided into patent, R&D manpower, R&D investment ratio, production capability, and marketing capability. On the result of the analysis, all the components of technology management activity are positively related with commercialization performance. In case of technology innovation competency, however, only production and marketing capabilities have influence on the business performance. Especially, marketing capability controls the effect of technology management activities on the commercialization performance. Consequently, technology management is very important activity for SMEs to succeed commercialization and SMEs should collaborate with production and marketing departments from the early stage of R&D.