• 한국의류산업학회지
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• 제9권1호
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• pp.35-40
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• 2007

Smart Clothing is digital wear progressed from wearable computer that the function of clothing is unified with that of a computer to extend human ability in everyday life. To study consumers' perception and responses toward the Smart Clothing, this study tested the influence of fashion innovativeness and technological innovativeness on attitudes and buying intention related to the Smart Clothing. Data were collected through a survey with 256 male and female adults in age from 18 to 45 year old. The results of Pearson correlation analysis revealed that there was not a positive relationship between fashion innovativeness and technological innovativeness. Multiple regression analysis indicated that fashion innovativeness was a significant predictor of attitudes and buying intention regarding the Smart Clothing. In addition, respondents were classified into four groups according to the scores of their fashion innovativenss and technological innovativeness. A series of ANOVA and Duncan test were used to determine if significant differences existed among four groups. The group having high level of innovativeness on both fashion and technology had the most positive attitudes toward smart clothing. The individuals having cognitive experiences of the Smart Clothing had higher level of fashion innovativeness and more positive attitudes to it. Based on these findings, recommendations for the developer of Smart Clothing and future research are offered.

• 한국의류학회지
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• 제44권4호
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• pp.676-690
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• 2020

This study proposes a research model that examines the impact of perceived technological innovativeness on curiosity and fun, which influence revisit and word-of-mouth intentions for an augmented reality store. Data was collected from 189 female consumers in their 20s and 30s living in the Seoul metropolitan area using a convenient sampling method. The results of the study were summarized as follows. First, perceived technological innovativeness was found to have positive effects on curiosity and fun. Second, curiosity had a positive relationship with fun. Third, curiosity had positive effects on revisit and word-of-mouth intention toward the augmented reality store, while fun had no effect on revisit and word-of-mouth intention. Fourth, curiosity mediated the relationship between perceived technological innovativeness and revisit intention, and between perceived technological innovativeness and word-of-mouth intention. The introduction of innovative technology in the offline store leads to a positive response through curiosity rather than fun; therefore, it is suggested that fashion companies develop and utilize augmented reality content that stimulates more curiosity.

• Asia Marketing Journal
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• 제25권1호
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• pp.37-44
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• 2023

Firm innovativeness and financing capacity are critical signals to stakeholders as they are key drivers of firm performance and competitiveness and indicate the firm's ability to fund its operations and growth initiatives. Based on signaling theory, this study investigates the signaling effect of a firm's innovativeness and creditworthiness and examines its signaling effectiveness. Using Korean innovation data and Korea Investors Service financial data for nine years, the findings indicate that a firm's technological innovation has a negative impact on its credit ratings, while non-technological innovation has a positive impact. Furthermore, a firm's credit ratings positively impact its performance. The current study contributes to the literature on signaling theory by exploring the signaling effect of a firm's innovativeness and creditworthiness. The findings provide insights for managers on how to send and monitor signals to stakeholders.

• 동아시아경상학회지
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• 제10권3호
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• pp.17-26
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• 2022

Purpose - In this paper, we aim to analyze to what extent entrepreneurial orientation (EO) can help overcome Korean SMEs' liabilities of foreignness in overseas markets. In this end, we examined three sub-dimensions of EO (proactiveness, innovativeness, risk-taking) and examine their individual effects on NPD performance of exporting SMEs. Research design, data, and methodology - We collected survey questionnaires from Korean exporting SMEs that are certified with Inno-biz by the Korean Ministry of SMEs and Startups. The collected data was analyzed using SPSS 26 and AMOS to create an integrated model. Result - As a result of the analysis, we found that proactiveness and innovativeness dimension of EO have positive effect on new product performance of exporting SMEs. Furthermore, technological uncertainty has negative moderating effect between innovativeness and new product performance of SMEs. Conclusion - While proactive attitude and innovativeness of EO positively affected the performance of new products of SMEs, the tendency to take risks and pursue opportunities with bold behaviors did not have a positive effect on NPD performance in foreign nations.

• The Journal of Asian Finance, Economics and Business
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• 제8권8호
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• pp.503-511
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• 2021

The emerging competitive environment in today's global marketplace is one where businesses no longer compete with each other as autonomous, individual firms. Global, economic, and technological development pressure forces organizations to continually enhance their performance through knowledge sharing and innovativeness. The purpose of this paper is to explore the moderating role of knowledge sharing and the mediating role of innovativeness in the relationship between transformational leadership and organizational performance. The data was collected from 389 employees in Vietnamese industrial enterprises through a questionnaire survey. The information was then analyzed by explanatory factor analysis (EFA) confirmatory factor analysis (CFA) as well as structural equation modeling (SEM). The results show that the mediating role of innovativeness and the moderating role of knowledge sharing in the relationship between transformational leadership and performance, are supported. Organizations may reap the benefits of an innovative workforce by selecting, nurturing transformational leaders. This study contributes to the field of human resources management, particularly leadership, by exploring the role of transformational leadership. Moreover, this is the first study to test the moderating role of knowledge sharing and the mediating role of innovativeness in the relationship between transformational leadership and the organizational performance.

• 한국전자거래학회지
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• 제23권3호
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• pp.173-187
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• 2018

2008년 사토시 나카모토(Satoshi Nakamoto)가 중앙 금융기관 없이 개인과 개인 간의 온라인 지불을 가능하게 하기 위하여 P2P(peer to peer) 네트워크를 이용한 이중지불 문제의 해결을 포함한 '비트코인(Bitcoin)'이라는 개인 간 전자화폐 시스템을 제안한 이후 블록체인은 4차 산업혁명에서 산업혁명 사이클 전주기에 영향을 미치는 범용기술로서 자리를 잡아가고 있다. 본 연구에서는 블록체인이 이러한 범용기술로서의 급격한 확산과 활용이 혁신이론 관점에서 어떠한 혁신성을 가지고 있는지를 분석하였다. 분석결과 블록체인은 '물리적 기술'의 특성뿐만 아니라 인간의 사회적 상호작용을 위한 '사회적 기술'로서의 특성을 가지고 있어 기술혁신과 사회혁신을 동시에 수반하는 혁신성을 가지고 있었다. 블록체인의 다양한 혁신성에 대한 본 연구의 접근은 블록체인의 이해를 높이고 향후 정책적 의사결정에 유용성을 제공할 것으로 기대된다.

• 패션비즈니스
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• 제18권5호
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• pp.25-41
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• 2014

As the smart phone market grows rapidly, the significance of the application (app) market also increases. The purposes of this study were to identify market segments according to technological innovativeness and clothing involvement, and to compare the differences in lifestyles, benefits of fashion information app sought, and intention to use. The data were collected from smart phone users in their 10s to 30s in 2013, and a total of 292 data sets were analyzed. The findings of this study were as follows. The respondents were divided into three groups, innovative group, clothing involvement group, and passive group. Significant differences were found among three segments in terms of age, marital status, education level, and monthly income. With respect to five lifestyle factors, innovative group and clothing involvement group had higher mean scores for rational purchase, personal relationship, and personality pursuit than passive group. However, these two groups showed differences in brand pursuit factor. The benefits of the fashion information app were generated into two factors, information benefit and enjoyment benefit. Innovative group and clothing involvement group had higher values than passive group in these two factors. Finally, innovative group had the highest value on the intention to use fashion information app. This study attempts to provide fundamental information about the potential market segment for managers or marketers developing fashion information apps.

• 벤처창업연구
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• 제10권2호
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• pp.121-134
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• 2015

본 연구는 산업재와 소비재의 제품유형에 따라 수출 중소기업의 국제기업가 성향이 기업역량 및 수출성과에 미치는 영향을 실증적으로 분석하였다. 수출 중소기업의 국제기업가 성향은 위험추구성향, 진취성, 혁신성으로 구성되어 있으며, 기업역량은 기술역량과 제품차별화 역량으로 구성되어 있다. 산업재의 경우 위험추구성향, 혁신성, 진취성이 기술역량에 유의한 영향을 미쳤으며, 소비재의 경우 위험추구성향과 혁신성만이 유의한 영향을 미쳤다. 소비재에서는 혁신성, 진취성, 위험추구성향의 순으로 제품차별화 역량에 유의한 영향을 미쳤으나, 산업재에서는 혁신성만이 부적영향을 미치는 것으로 나타났다. 기업역량이 수출성과에 미치는 영향을 살펴보면 산업재에서는 기술역량만이 재무적 성과와 전략적 성과에 유의한 영향을 미쳤으나, 소비재에서는 기술역량, 제품차별화 역량 모두 유의한 영향을 미쳤다. 국제기업가 성향이 직접적으로 재무적 성과에 미치는 영향을 살펴본 결과 산업재에서는 진취성과 위험추구성향의 순으로 유의한 영향을 미쳤으며, 소비재에서는 혁신성, 진취성의 순으로 유의한 영향을 미치는 것으로 나타났다. 그러나 국제기업가 성향이 전략적 성과에 미치는 영향을 살펴보면 산업재에서는 위험추구성향만이 유의한 영향을 미쳤으나 소비재에서는 혁신성, 진취성, 위험추구성향의 순으로 유의한 영향을 미치는 것으로 나타났다. 국제기업가 성향이 직접 수출성과에 미치는 영향이 재무적 성과와 전략적 성과에서도 차이를 보여주었으며, 제품 유형에서도 차이가 있는 것으로 드러났다. 제품유형에 따라 국제기업가 성향이 기업역량에 미치는 영향, 기업역량이 수출성과에 미치는 영향, 국제기업가 성향이 수출성과에 미치는 영향이 다른 것으로 나타났으므로 국제화 성과를 높이기 위해서는 제품유형에 따라 다른 접근이 필요함을 시사한다.

• 한국의류산업학회지
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• 제23권3호
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• pp.347-357
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• 2021

This study analyzed the effects of optimism and innovativeness, the two drivers of a consumer's technological readiness to use an augmented reality(AR) fashion shopping service within the framework of the Technology Acceptance Model (TAM). The survey was conducted on 249 people (males = 58; females = 191) in their 20s who were willing to participate in the AR experience. Data were analyzed using confirmatory factor analysis (CFA) and structural equation modeling by AMOS 22.0. The results indicated that a greater level of perceived optimism had a positive influence on the ease of use and usefulness of the technology. The findings also show that consumers with a high degree of innovativeness tend to have a higher level of playfulness toward AR fashion shopping. Regarding the effects of user beliefs, ease of use had a positive effect on the perception of usefulness and playfulness with higher levels implying a higher consumer intention to adopt an AR fashion shopping service. In addition, this study reveals the moderating effect of consumers with high-fashion versus those with low-fashion innovativeness. For the latter, technological innovation had an insignificant effect on playfulness, thus indicating that consumers with low interest in fashion did not enjoy AR fashion shopping even if the technology was highly innovative. Nevertheless, the analysis confirms the possibility that experiencing a fashion product through AR technology could replace the actual experience of wearing the products.

• 벤처창업연구
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• 제18권2호
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• pp.113-126
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• 2023

본 연구는 제조업 중소기업 종사자의 기업가정신이 기술혁신을 매개로 조직유효성에 어떠한 영향을 미치는지 알아보기 위해, 가설을 총 2가지로 구성하여 검증하였다. 가설 검정 결과로는 첫째, 기업가정신의 구성요소 중 혁신성은 조직몰입에는 영향을 미치지 않았지만, 직무만족에 영향을 미치는 것으로 나타났다. 반면, 진취성과 위험감수성은 직무만족과 조직몰입 모두에 영향을 미치지 않는 것으로 나타났다. 둘째, 공정혁신은 혁신성과 직무만족 간의 관계와 진취성과 직무만족 간의 관계 그리고 진취성과 조직몰입 간의 관계에서 모두 매개역할을 하였다. 다만, 제품혁신은 기업가정신과 조직유효성의 관계를 매개하지 않는 것으로 나타났다. 본 연구는 제조업 중소기업의 조직유효성에 영향을 주는 선행요인들을 확인하여 학문적·실무적 시사점을 제공한다. 학문적 관점에서 살펴보면, 업종별 구분이 없거나 IT업, 호텔업, 서비스업, 관광업 등의 업종을 주로 표본 대상으로 선정하여 연구한 선행연구와는 다르게, 본 연구는 제조업 중소기업을 표본으로 기업가정신이 기술혁신을 매개로 조직유효성에 어떠한 영향을 미치는지에 대한 연구 결과를 제공하였다. 또한, 실무적인 관점에서 제조업 중소기업이 종사자의 직무만족과 조직몰입을 개선하기 위해서는 종사자의 진취성, 혁신성과 공정혁신 역량의 향상을 위한 노력이 필요하다.