East Asian Journal of Business Economics (EAJBE) (동아시아경상학회지)

East Asia Business Economics Association (동아시아경상학회)
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The Effect of Entrepreneurial Orientation on New Product Performance of Korean Exporting SMEs: The Moderating Role of Technological Uncertainty

  • LEE, Youngwoo (College of Economics and Management, Chungnam National University) ;
  • CHO, Youngsam (Department of Business Administration, Gyeongsang National University, BERI)
  • Received : 2022.08.15
  • Accepted : 2022.09.03
  • Published : 2022.09.30
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Abstract

Purpose - In this paper, we aim to analyze to what extent entrepreneurial orientation (EO) can help overcome Korean SMEs' liabilities of foreignness in overseas markets. In this end, we examined three sub-dimensions of EO (proactiveness, innovativeness, risk-taking) and examine their individual effects on NPD performance of exporting SMEs. Research design, data, and methodology - We collected survey questionnaires from Korean exporting SMEs that are certified with Inno-biz by the Korean Ministry of SMEs and Startups. The collected data was analyzed using SPSS 26 and AMOS to create an integrated model. Result - As a result of the analysis, we found that proactiveness and innovativeness dimension of EO have positive effect on new product performance of exporting SMEs. Furthermore, technological uncertainty has negative moderating effect between innovativeness and new product performance of SMEs. Conclusion - While proactive attitude and innovativeness of EO positively affected the performance of new products of SMEs, the tendency to take risks and pursue opportunities with bold behaviors did not have a positive effect on NPD performance in foreign nations.

Keywords

Acknowledgement

This work was supported by the Ministry of Education of the Republic of Korea and the National Research Foundation of Korea (NRF-2020S1A5A8044970) This work was supported by the Research Fund of CEO Program in Gyeongsang National University, 2021.

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