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http://dx.doi.org/10.20498/eajbe.2022.10.3.17

The Effect of Entrepreneurial Orientation on New Product Performance of Korean Exporting SMEs: The Moderating Role of Technological Uncertainty  

LEE, Youngwoo (College of Economics and Management, Chungnam National University)
CHO, Youngsam (Department of Business Administration, Gyeongsang National University, BERI)
Publication Information
East Asian Journal of Business Economics (EAJBE) / v.10, no.3, 2022 , pp. 17-26 More about this Journal
Abstract
Purpose - In this paper, we aim to analyze to what extent entrepreneurial orientation (EO) can help overcome Korean SMEs' liabilities of foreignness in overseas markets. In this end, we examined three sub-dimensions of EO (proactiveness, innovativeness, risk-taking) and examine their individual effects on NPD performance of exporting SMEs. Research design, data, and methodology - We collected survey questionnaires from Korean exporting SMEs that are certified with Inno-biz by the Korean Ministry of SMEs and Startups. The collected data was analyzed using SPSS 26 and AMOS to create an integrated model. Result - As a result of the analysis, we found that proactiveness and innovativeness dimension of EO have positive effect on new product performance of exporting SMEs. Furthermore, technological uncertainty has negative moderating effect between innovativeness and new product performance of SMEs. Conclusion - While proactive attitude and innovativeness of EO positively affected the performance of new products of SMEs, the tendency to take risks and pursue opportunities with bold behaviors did not have a positive effect on NPD performance in foreign nations.
Keywords
Entrepreneurial Orientation; New Product Development; Small and Medium-sized Enterprises;
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Times Cited By KSCI : 3  (Citation Analysis)
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