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Influences of Consumers' Fashion Innovativeness and Technological Innovativeness on Attitudes and Buying Intention toward Smart Clothing  

Kang, Keang-Young (Dept. of Fashion, Hoseo University)
Jin, Hyun-Jeong (Dept. of Clothing & Textiles, Seoul National University)
Publication Information
Fashion & Textile Research Journal / v.9, no.1, 2007 , pp. 35-40 More about this Journal
Abstract
Smart Clothing is digital wear progressed from wearable computer that the function of clothing is unified with that of a computer to extend human ability in everyday life. To study consumers' perception and responses toward the Smart Clothing, this study tested the influence of fashion innovativeness and technological innovativeness on attitudes and buying intention related to the Smart Clothing. Data were collected through a survey with 256 male and female adults in age from 18 to 45 year old. The results of Pearson correlation analysis revealed that there was not a positive relationship between fashion innovativeness and technological innovativeness. Multiple regression analysis indicated that fashion innovativeness was a significant predictor of attitudes and buying intention regarding the Smart Clothing. In addition, respondents were classified into four groups according to the scores of their fashion innovativenss and technological innovativeness. A series of ANOVA and Duncan test were used to determine if significant differences existed among four groups. The group having high level of innovativeness on both fashion and technology had the most positive attitudes toward smart clothing. The individuals having cognitive experiences of the Smart Clothing had higher level of fashion innovativeness and more positive attitudes to it. Based on these findings, recommendations for the developer of Smart Clothing and future research are offered.
Keywords
smart clothing; fashion innovativeness; technological innovativeness; attitude; buying intention;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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