• International Journal of Advanced Culture Technology
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• 제6권2호
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• pp.65-71
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• 2018

In the digital era, news consumption is not confined in geological boundaries. Technological advances bring the instant dissemination of news into life and allow news audience to consume events that occur far away almost in real time. The transmission has blurred the boundary between traditional media and new media, and the one between physical and virtual world. That is, what if a journalist applies news framing to the news translation process? This paper aims to investigate the gap between the ST and the TT created when the source news texts undergo a translation process. To achieve this aim, the appraisal theory developed by White (2003) is employed to identify a difference between the ST and the TT. Furthermore, we have attempted to identify differences between soft news stories and hard news stories while the STs from both news stories are translated into the TTs. Two time-sensitive events, Hugh Grant's marriage and a U.S. and North Korea summit, were selected. The former (a soft news story) is extracted from the Telegraph and the latter (a hard news story) is from the Washington post. As a result, it was found that such strategies as attitude, engagement, and judgment were used when the source news texts from the hard news story are translated into the target news texts. Under the appraisal theory, the strategies involve evaluative language which refers to positive or negative language that judges the worth of entities. In general, it is said that a journalist frames the SS (especially from the hard news story) to convey his ideology to news consumers. Hypothetically, we assume that a similar framing process takes place in deriving the TT from the SS of the hard news story. Thus, we could conclude that the TT from the hard news story differs from the TT from the soft news story and that the difference can be explained within the framework of White's appraisal theory.

• Journal of Fashion Business
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• 제22권4호
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• pp.20-29
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• 2018

Today, visitors of art galleries like to share their life in their communities than interacting with artwork. Meantime, image sharing of an exhibition on social media has become more important than actual watching of the artwork. Accordingly, most of the galleries have started paying more attention in organizing an exhibition environment for proof-shots to attract more visitors. We initially conducted research about the internet environment from the late 1990s to the recent years and analyzed the changing watching patterns of the exhibition since the advent of social media. Secondly, for empirical case analysis, we selected 'Plastic Fantastic' held in D-Museum as the target of analysis. The analysis targeted 500 recent postings that were discovered on Instagram on March 4, 2018, as 'Plastic-Fantastic'(in Korean). The methods of analysis included classification types of image, hashtag, and text on Instagram and were arranged in an order of relation to the exhibits. Based on the image analysis, 44.2% of the images involved exhibition displays; the others included a person or other goods. Based on the results of the text and hashtag analysis, only 3.6% of posting included information about the exhibition and 56.4% had non-related inflow hashtags only with image. The behavior of these shares is likely to gradually lose the inherent meaning of the exhibition and to the value rather than imparting the artistic thrill that viewers derive from art. Exhibition should try to seek deep interaction between the display, audience, and social media users, rather than encouraging the visitors to take proof-shots.

• The Journal of the Korea Contents Association
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• 제17권2호
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• pp.308-315
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• 2017

This study aims to review the differences and distinctive characteristics between storytelling method of virtual reality contents and storytelling method of conventional contents instead of focusing on economic and industrial effects of virtual reality contents. As a specific target, this study discusses how existing storytelling method of webtoons as a single contents genre can be applied to virtual reality contents when webtoons are adapted into virtual reality contents. The purpose of this study is to find limitations and possibilities for the storytelling technique of virtual reality contents. The results of this study showed that the essence of storytelling in virtual reality contents is in three roles of the users of virtual reality. The users of virtual reality must play the roles of service user, audience of contents, and director of story. This is because the most important storytelling techniques in media contents like editing and change of camera viewpoint can no longer be forced in virtual reality contents. Storytelling techniques in virtual reality contents are much limited compared to the conventional contents in terms of user interaction, expansion of senses, and guarantee of freedom.

• Asian Pacific Journal of Cancer Prevention
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• 제17권8호
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• pp.3939-3943
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• 2016

Background: According to recent statistics, the breast cancer rate is growing fast in developing countries. In North West of Iran, the incidence of breast cancer after esophageal and gastric cancers has the highest rate. Previous studies have also indicated that women in this region show reluctance to do breast cancer screening. There is a great need for change to promote breast cancer screening among women. Social marketing is a discipline that uses the systematic application of commercial marketing techniques to promote the adoption of behavior by the target audience. Materials and Methods: In the present qualitative study, thirty-two women with breast cancer were interviewed about their experiences of breast cancer screening. A semi-structured interview guide was designed to elicit information specific to the 4 P's in social marketing. Results: Three main categories emerged from the analysis: price, service and promotion. Subcategories related to these main categories included factors effective in increasing and decreasing cost of screening, current and desirable features of screening services, and weakness of promotion. Conclusions: Screening programs should be designed to be of low cost, to meet patients' needs and should be provided in suitable places. Furthermore, it is essential that the cultural beliefs of society be improved through education. It seems necessary to design an executive protocol for breast cancer screening at different levels of primary health care to increase the women's willingness to undergo screening.

• The Journal of Korean Institute for Practical Engineering Education
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• 제5권1호
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• pp.80-90
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• 2013

The purpose of the study was to compare the outplacement programs for the retiring employees in Korea corporations. We expect that this study will make contributions for increasing the quality of outplacement programs. We conducted the expert interviews and literature review and set a comparing criteria in terms of goal, target audience, program process and contents, operation process. We selected 6 different programs, which were KT, Samsung Electrounic, A consultancy firm specialized in outplacement, Korea labor foundation, and Korea international trade association. In results, we suggested the necessity of programs revision, the decrease of service recipient per a consultant, recommendation of alternative career path, and update of the programs for the service recipients who lacks of motivation. We also suggested that human resource department and chief executive officers made attentions for the outplacement programs as well as the government input more budget on the programs and consulting for the retirng employees.

• The Journal of the Korea Contents Association
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• 제15권12호
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• pp.81-96
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• 2015

This study investigated the attributes of the popular programs by various broadcasting related platforms(on-air, VOD, SNS) and the relationship between the outcomes of these platforms in order to get the implications of broadcasting contents distribution strategy in multi-platform era. First, the study found that drama programs of territorial broadcasting showed the most high performance in on-air platform while comedy entertainment programs got the outstanding achievement in VOD platform. Second, although it had the low ratings in on-air platform, the program could be highly probable to get a great deal of VOD hits if it had attracted the younger audience. Knowledge programs showed the similar outcome between on-air and VOD platforms. Third, the study found that the factor which had a significant influence on VOD performance was the amount of buzz in SNS. These results suggest that broadcasting content distribution strategy in multi-platform era needs the understanding of the segmented target audiences of content and the analysis of trait of each platform.

• Journal of the Korean Society for Library and Information Science
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• 제43권2호
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• pp.53-90
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• 2009

The purpose of this study was to examine 80 children's libraries in an effort to suggest some of the right directions for the development and management of children's library programs. A survey was conducted on 80 children's libraries in the nation, and the answer sheets from 55 libraries were gathered and analyzed to find out the extent of use, the major users, the book collections, budgets, the types of programs, the target audience of the programs, the terms of the programs, publicity, evaluation and factors determining the success or failure of the programs. In addition, 21 large children's libraries located in Seoul, Gyeongin, Incheon, Busan, North Chungcheong Province, South Jeolla Province and Jeju Island were visited, and the management were interviewed in order to decipher the types and management of the programs, their spatial construction, tie-ups or collaborations with relevant organizations and the utilization of volunteers. Finally, 29 foreign organizations were selected from six foreign countries including the United States, France, the United Kingdom, Singapore, Japan and China, and the cases and states of their programs' management were checked through personal interviews.

• Journal of Digital Contents Society
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• 제18권8호
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• pp.1567-1576
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• 2017

This study presented the direction of cultural welfare based on ICT. For this purpose, it examined the direction of government policies and the status of cultural welfare services and it analyzed art galleries and museums focusing on experiences of cultural welfare services in a home and abroad. As a result, the museum has many changes depending on the media environment, unlike art gallery. In the age of media 1.0, the audience has experienced in real museums. As time goes by, in the age of media 2.0, the customer has opportunity to experience in virtual museums. It seems that there are many differences factor of a media environment, target (exhibits), accessibility, consumption and information. Finally, this study suggested the environmental change factors of Korean ICT cultural welfare service through this. In the future, it will be necessary to continue research on the possibility of expanding cultural welfare services for cultural enjoyment to the underprivileged.

• International Journal of Advanced Culture Technology
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• 제9권3호
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• pp.259-264
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• 2021

In modern socity, online communication plays a vital role in social interaction of communicities. It is so common for online users to see display advertisements online while surting the Net. Specifically, most web banners diaplayed on portral sites consist of words, phrase, and sentences. Considering that the primary purpose of adversiting is persuation, the advertisement such as web banners is an examplary case to show the interaction among pragmatics, translation and advertising because the linguistic expressions employed in the banners represent its pragmatic use, leading to persuation and functioning as a communicative tool for the smooth communication between source text producers (adversisers) and target audience (online users). This can be part of the so-called translation process. In particular, we can easily witness the use of English words in web banners. Thus, this paper looks at web banners displayed on major four portal sites-Naver, Daum, Nate, and Zum, giving a special attention to the content contained in the web banners as well as the use of English words. As s result, we found that the frequencies of English words in each portal site were higher when the advertised products were targeting young online users, whereas the frequencies were lower when the users are older group than young people. The finding supports the prgramatic perspective that linguistic expressions are understood in social contexts and shows the so-called translation process which involves a shift from semantic meaning of words to their pragmatic use. Finally, we can conclude that the interaction is possible when we have the framework where translation, pragmatics, and advertising are all communitative components for social interaction within social contexts.

• Journal of Digital Convergence
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• 제17권10호
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• pp.417-426
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• 2019

The purpose of this study is to analyze the success and failure of the movie made by the original game by comparing the box office environment of the movie made by the original game and to derive the necessary elements to make a good original movie. The specific analytical content studied the specific successes and failure factors of the remake of the game with , , and . Analyzes of the research show that the audience can be divided into game fan and non - game fans, and how to reflect the expectation on both sides of the movie is an important factor in making the movie. Also, games of different styles and genres from other themes can not be created in the same way as remixing movies, but flexible diversity and management are needed. Unconditional scenarios of games or game switching of movies can not be popular among the public, and it is very important to analyze specific target audiences.