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A study on the use of Information Source and the Consumer Dissatisfaction in the Purchase and Use of Clothing of Young men (청년기 남성의 의복구매 및 사용시 정보원 활용과 불만족요인에 관한 연구)

  • 박은주
    • Journal of the Korean Home Economics Association
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    • v.27 no.1
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    • pp.9-17
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    • 1989
  • The purpose of this study is to explore the use of fashion information source and the consumer dissatisfaction factors in the purchase and use of clothing, and to explain the relationships between the use of fashion information source and the consumer dissatisfaction factors of young man. For the study, data were collected from 254 freshman, 258 male seniors, and 229 unmarried male workers using the questionaire method. The data from 741 respondents were analyzed by Pearson's Product-moment coefficient corrleation, ANOVA, T-TEST, and Scheff Test. The results of the study are as follows : 1. There were significant differences in the use of information source such as. 1) according to the group, the impersonal advocate source, and the impersonal independent source. 2) according to the job, the impersonal advocate source. 2. There were significant differences in the consumer dissstisfaction factor such as. 1) according to the group, the "product assortment" related factor. 2) According to the job, the "quality" related factor. 3. There were partly significant relationships between the use of information source and consumer dissatisfaction factor. 1) In the young men, the use of the impersonal advocate source, impersonal independent source, personal independent source, and observation had correlated with the dissatisfaction factor related to "purchase-decision making".

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A Study on the Effects of Food-Related Lifestyle on Coffee Consumption Behavior (식생활 라이프스타일이 커피소비행동에 미치는 영향에 관한 연구)

  • Oh, Yeum Gon;Kim, Kwang Jin
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.7 no.4
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    • pp.65-75
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    • 2012
  • The purpose of this study was to examine the relationship between the food-related lifestyle of coffee consumer and their coffee satisfaction level in an attempt to lay the foundation for successful coffee marketing strategy setting. Self-reported questionnaires were completed by 300 adults who have visited coffee shop recently in the Seoul metropolitan area. The SPSS 18.0 program was used to analyze the samples. Data was analyzed by frequency, descriptive factor, reliability, ANOVA, and regression. A factor analysis extracted five factors comprising food related lifestyle, which we named health-seeking (factor 1), eating-out-seeking (factor 2), taste-seeking (factor 3), economy-seeking (factor 4) and convenience-seeking (factor 5). The results of the regression analysis suggested that health-seeking, eating-out-seeking, taste-seeking lifestyle had a statistically significantly positive influences on the degree of the satisfaction. health-seeking, eating-out-seeking, taste-seeking, convenience-seeking in food-related lifestyle had statistically significantly positive influences on purchase intention. These results provide an understanding for lifestyles of coffee consumers and give an insight into differentiated marketing plans for coffee industry.

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Clothing Silhouette Image Evaluation related to Life Space (생활공간에 따른 의복실루엣이미지 평가)

  • Park, Young-Sil
    • Fashion & Textile Research Journal
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    • v.2 no.3
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    • pp.246-252
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    • 2000
  • The purpose of this study was to analyze the characteristics of the factor structure in Clothing Silhouette Image and the differences of Image Evaluation related to Grouping of Line and Grouping of Body Emphasis using Silhouette Image Factor and Life Space as variables. Clothing Silhouette Image was estimated by the photographs of 9 Life Spaces ${\times}$ 23 Clothing Silhouettes with 15 semantic differentiated by-polar scales. The major finding were : The factor structure of Clothing Silhouette Image were found to include 4 factor dimensions-Capability Evaluation, Function, Activity. It was clear that Silhouette Image were affected by Life Spaces. There were the differences of Image Evaluation related to Grouping of Line and Grouping of Body Emphasis. There were the differences of Life Space Evaluation related to Grouping of Line and Grouping of Body Emphasis. Therefore it is important to considerate Life Space for selecting Clothing Silhouette.

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Various Men's Body Shapes and Drops for Developing Menswear Sizing Systems in the United States

  • HwangShin, Su-Jeong;Istook, Cynthia L.;Lee, Jin-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.35 no.12
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    • pp.1454-1465
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    • 2011
  • Menswear body types are often labeled on garments (to indicate how the garments are designed to fit) with indicators of a size category such as regular, portly, and stout, athletic, or big and tall. A drop (relationships between the chest and waist girths) is related to the fit of a tailored suit. However, current standards are not designed for various drops or body types. There is not enough information of categorizing men's body shapes for the apparel sizing systems. In this article, a set of men's data from SizeUSA sizing survey was analyzed to investigate men's body shapes and drops. Factor analysis and a cluster analysis method were used to categorize men's body shapes. In the results, twenty-five variables were selected through the factor analysis and found four factors: girth factor, height factor, torso girth factor, and slope degree factor. According to the factor and cluster analysis, various body shapes were found: Slim Shape (SS - tall ectomorphy), Heavy Shape (HS - athletic, big & tall, endomorphy and mesomorphy), Slant Inverted Triangle Shape (SITS - regular, slight ectomorphy and slight mesomorphy weight range from normal to slightly overweight), Short Round Top Shape (SRTS - portly and stout, endomorphy). Body shapes were related to fitting categories. SS and HS were related to big & tall fitting category. SITS was related to regular. SRTS was related to portly and stout. Shape 1 (31%) and Shape 2 (26%) were related to current big & tall category. Shape 3 (34%) were related to regular. Shape 4 (9%) were in portly and stout category. ASTM D 6240 standard was the only available standard that presented a regular fitting category. Various drops were found within a same chest size group; however, this study revealed great variances of drops by body shape.

A Study on the Consumer Dissatisfaction in the Purchase and Use of Clothing (기성복의 구매 및 사용시 불만족 요인에 관한 연구)

  • Min Dong-Won;Rhee Eun-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.14 no.1 s.33
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    • pp.3-12
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    • 1990
  • The purposes of this study were to determine the consumer dissatisfaction factors in the process of purchase and use of clothing, and to investigate the relationships between the dissatisfaction factors and selected variables-clothing importance, evaluative attributes, price, shopping stores. The research questionnaires selected from the pilot study were administered to 547 female subjects in the age of twenties. The dissatisfaction factors identified as a result of the factor analysis were as follows: (1) 'price' factor ($21.6\%$ of the total explained variance), (2) 'product assortment' factor ($21.5\%$), (3) 'purchase decision-making' factor ($19.9\%$), (4) 'quality' factor ($18.6\%$), (5) 'informa­tion and service' factor ($18.4\%$). By these five factors, the $34.7\%$ of the total variance were explained. The factors were validated by the multiple regression analysis. The purchase decision­making factor has the greatest explanatory power suggests that psychological aspects are more important to clothing dissatisfaction than any other objective aspects. The relationships between the dissatisfaction factors and the selected variables were found to be as follows: 1) The higher clothing importance scores, the higher product assortment related dissatisfac­tion score. 2) The higher the purchase price, the lower the price related dissatisfaction, but the higher the product assortment related dissatisfaction scores. 3) The department store and the national brand chain store shoppers had higher product assortment related dissatisfaction compared to the small retail store and discount store shoppers.

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Factors Affecting Visual Satisfaction of Benches at Urban Park (도시공원에서 벤치의 시각적 만족도에 영향을 미치는 요인)

  • 유상완;권상준;정정섭
    • Journal of the Korean Institute of Landscape Architecture
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    • v.28 no.3
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    • pp.88-96
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    • 2000
  • The objective of this study is to evaluate the preference and visual characteristic of users according to the location of benches at urban community parks. The types of benches are separated into four patterns and located in four representative places at urban community parks. Each relations between visual preference and adjective related factors are calibrated by the estimated results of Pearson correlation coefficient. Moreover, the factors which affect the visual preference are obtained by multiple regression analysis and to calibrate the each factors significant level, the method of multivariate variance analysis is applied. The results of this study are summzrized as belows: 1. Four types of factors which consist the visual characteristic are classified as emotional factor of visual images(aesthetic factor(F1), texture related factor(F2)) and physical factor(physical factor(F3), transformable factor(F4)). Each factor's eigenvalue is appears as 5.27∼1.78 and the eigenvalue of emotional factor of visual images is more higher than the physical factor. 2. The correlation coefficient between visual preference according to the location of benches(X21) and aesthetic factor(f1) is estimated as 0.79, which is highest value among the four factors. And the correlation coefficient of texture related factor(f2), physical factor(F3) and transformable factor(F4) is estimated as 0.14, 0.04 and 0.08 respectively. 3. The visual preference of users according to the location of benches is greatly affected by the emotional factor of visual images(F1, F2) and the physical factor(F3, F4) are poorly related. The results of this study suggest the effective guidelines for the location of leisure facilities. Moreover the design and planning of leisure facilities at the urban community park have to be reexamined. What must be examined from now on is as follows: First, the preference research of rest facilities in the urban park through the multiple approach must be carried out continuously. Second, the research about the visual quality of the environmental sight observed in sitting on the bench as well as the visual quality of the showed object and place needs to be supported. Nevertheless, through this study the utilization into the useful data of the plan and the design for the systematic disposition of landscape architecture equipments centered on the users can be expected.

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Regulation of Nrf2 Mediated Phase II Enzymes by Luteolin in human Hepatocyte

  • Park, Chung Mu
    • Biomedical Science Letters
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    • v.20 no.2
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    • pp.56-61
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    • 2014
  • This study attempted to confirm the antioxidative potential of luteolin against tert-butyl hydroperoxide (t-BHP) induced oxidative damage and to investigate its molecular mechanism related to glutathione (GSH)-dependent enzymes in HepG2 cells. Treatment with luteolin resulted in attenuation of t-BHP induced generation of reactive oxygen species (ROS) and oxidative stress-mediated cell death. In addition, accelerated expression of GSH-dependent antioxidative enzymes, glutathione peroxidase (GPx) and glutathione reductase (GR), and heme oxygenase (HO)-1, as well as strengthened GSH content was induced by treatment with luteolin, which was in accordance with increased nuclear translocation of nuclear factor-erythroid 2 p45-related factor 2 (Nrf2), a transcription factor for phase 2 enzymes, in a dose-dependent manner. These results suggest that the cytoprotective potential of luteolin against oxidative damage can be attributed to fortified GSH-mediated antioxidative pathway and HO-1 expression through regulation of Nrf2 in HepG2 cells.

Determinants of susceptibility to global consumer culture (글로벌 소비자 문화 수용성의 결정변수)

  • Park, Hye-Jung
    • The Research Journal of the Costume Culture
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    • v.22 no.2
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    • pp.273-289
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    • 2014
  • The purpose of this study is to identify the determinants of the susceptibility of global consumer culture. As determinants, materialism and self monitoring as psychological variables and fashion clothing product knowledge as clothing-related variable were included. It was hypothesized that both psychological variables and clothing-related variable influence susceptibility of global consumer culture. Data were gathered by surveying university students in Seoul metropolitan area, using convenience sampling, and 311 questionnaires were used in the statistical analysis. In analyzing data, exploratory factor analysis using SPSS and confirmatory factor analysis and path analysis using AMOS were conducted. Factor analysis of susceptibility of global consumer culture revealed four dimensions, 'social prestige' factor, 'quality perception' factor, 'conformity to others' factor, and 'conformity to consumption trend' factor. In addition, factor analysis of self monitoring revealed three dimensions, 'center-oriented attention' factor, 'situation-appropriate self-presentation' factor, and 'strategic displays of self-presentation' factor. The results showed that all the fit indices for the variable measures were quite acceptable. In addition, the overall fit of the model suggests that the model fits the data well. Tests of the hypothesized path show that all variables except for the one factor of self monitoring, 'center-oriented attention', and materialism influence all the factors of susceptibility of global consumer culture. The implications of these findings and suggestions for future study are also discussed.

Treatability Evaluation of $A_{2}O$ System by Principal Component Analysis (주성분분석에 의한 $A_{2}O$공법의 처리성 평가)

  • 김복현;이재형;이수환;윤조희
    • Journal of Environmental Health Sciences
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    • v.18 no.2
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    • pp.67-74
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    • 1992
  • The lab-scale biological A$_{2}$O system was applied from treating piggery wastewater highly polluted organic material which nitrogen and phosphorous are much contained relatively in conversion with other wastewater. The objective of this study was to investigate the effect of variance parameters on the treatability of this system according to operation conditions. An obtained experimental data were analysed by using principal component analysis (PCA) method. The results are summarized as follows: 1. From Varimax rotated factor loading in raw wastewater, variance of factor 1 was 36.8% and cumulative percentage of variance from factor 1 to factor 4 was 81.5% and of these was related to BOD, TKN and BOD loading. 2. In anaerobic process, variance of factor 1 was 33.5% and cumulative percentage of variance from factor I to factor 4 was 81.8% and of these was related to PO$_{4}$-P, BOD, DO and Temperature. 3. In anoxic process, variance of factor 1 was 30.1% and cumulative percentage of variance from factor i to factor 4 was 84.3% and of these was related to pH, DO, TKN and temperature. 4. In aerobic process, variance of factor 1 was 43.8% and cumulative percentage of variance from factor 1 to factor 4 was 81.5% and of these was highly related to DO, PO$_{4}$-P and BOD. 5. It was better to be operated below 0.30 kg/kg$\cdot$day F/M ratio to keep over 90% of BOD and SS, 80% of TKN, and 60% of PO$_{4}$-P in treatment efficiencies. 6. Treatment efficiencies was over 93% of BOD and SS, 81% of TKN and 60% of PO$_{4}$-P at over 20$^{\circ}$C, respectively.

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Sushi Consumption Behavior of Koreans according to Food-related Lifestyle Type among Consumers (외식 소비자의 식생활 라이프스타일에 따른 초밥 소비행동 분석)

  • Lee, Kyung-Won;Chung, Hee-Chung;Cho, Mi-Sook
    • Journal of the Korean Society of Food Culture
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    • v.26 no.6
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    • pp.574-582
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    • 2011
  • The aim of this study was to classify Korean consumers based on their food-related lifestyle type, and to investigate the relationship between sushi consumption and food-related lifestyle type. Self-reported questionnaires were completed by 300 Korean adults. The SPSS 18.0 program was used to analyze the samples. Data was analyzed by frequency, descriptive factor, reliability, cluster analysis, ANOVA, and chi-square test. A factor analysis extracted four factors comprising foodrelated lifestyle, which we named Health-seeking (factor 1), Taste-seeking (factor 2), Convenience-seeking (factor 3), and Economy-seeking (factor 4). According to a cluster analysis based on those four factors, consumers were classified into three clusters. Cluster 1 was the Taste and Health-seeking cluster, Cluster 2 was the Convenience-seeking cluster, and Cluster 3 was the Passive Eating Habits cluster. The results also indicated that the selection attributes of each cluster were significantly different in terms of perception, the global state of sushi, sushi preference, frequency, companions, place of sushi consumption, and preference for different sushi sub-ingredients. Based on these results, consumer characteristics in the sushi market are discussed.