• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2014년도 추계학술대회
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• pp.115-117
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• 2014

최근 들어, 사람들의 삶의 질을 향상시키기 위해 유비쿼터스 기술을 활용한 서비스들이 다양하게 제공되고 있다. 다양한 서비스 중에서도 특히 교통분야에서는 유비쿼터스 기술 활용이 두드러지게 이루어지고 있는 분야이다. 본 연구에서는 유비쿼터스 기술을 활용한 교통 서비스 중에서도 차량 추적 관리 서비스에 관련하여 비즈니스 모델과 비즈니스 프로세스를 파악하고자 한다. 이를 위해 차량 추적 관리서비스에 대한 정의를 살펴보고 난 후 이를 기반으로 비즈니스 모델을 도출하기 위한 세부 추적관리 서비스를 파악하였다. 연구 결과, 차량 추적관리 서비스에서 2개의 대표 서비스를 도출하였고 도출된 세부 서비스의 이해관계자, 수익자, 수익가치 모델을 도출하여 유비쿼터스를 활용한 U-차량추적관리 서비스의 비즈니스 모델을 파악하였다.

• 자동차안전학회지
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• 제13권4호
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• pp.33-38
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• 2021

This paper presents a comparative study between the parameter-optimized Pacejka model and artificial neural network model for the tire force estimation. The two different approaches are investigated and compared in this study. First, offline optimization is conducted based on Pacejka Magic Formula model to determine the proper parameter set for the minimization of tire force error between the model and test data set. Second, deep neural network model is used to fit the model to the tire test data set. The actual tire forces are measured using MTS Flat-Track test platform and the measurements are used as the reference tire data set. The focus of this study is on the applicability of machine learning technique to tire force estimation. It is shown via the regression results that the deep neural network model is more effective in describing the tire force than the parameter-optimized Pacejka model.

• 한국프랜차이즈경영연구
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• 제12권4호
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• pp.25-40
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• 2021

Purpose: Marketing communication with customers is essential for companies to survive and grow in a fiercely competitive environment. Advertising is one of the most readily accepted marketing communications by consumers. Unlike a company that owns a distribution network, advertising is vital for a franchise. In general, many advertising models select celebrities. Celebrities are more likely to attract audience attention and influence consumers' purchase intentions. Customers satisfied with advertising are more likely to stay loyal and buy again when the company launches a new product. In addition, customers form a brand image through advertisements. Therefore, in this study, the effect of the characteristics of the foodservice franchise advertising model characteristics on model satisfaction, brand image, and purchase intention. Research design, data, and methodology: The survey of this study was conducted among consumers over the age of 20 who had seen a restaurant franchise advertisement and visited a store within the last 2 months. 305 copies were collected for 7 days during the survey period, from October 21 to October 27, 2021. Among the collected questionnaires, 12 insincere questionnaires were excluded, and 293 were used for analysis. SPSS 25.0 and Smart PLS 3.0 were used as data collected to test the hypothesis. Result: As a result of the study, among the advertising model characteristics of a foodservice franchise, reliability, attractiveness, expertise, and closeness all had a significant positive (+) effect on model satisfaction. In addition, reliability and closeness were found to have a significantly positive (+) effect on brand satisfaction, but attractive and expertise did not significantly affect brand image. Finally, model satisfaction was found to have a significant positive (+) effect on brand image and purchase intention. Brand image also appeared to have a significant positive effect on purchase intention. Conclusions: Research Results First, this study verified the effect of a restaurant franchise advertising model using celebrities by using the characteristics of the advertising model. Second, this study developed a conceptual structure for model characteristics - model satisfaction - brand image - purchase intention. Third, the restaurant franchise marketer needs to select a model in consideration of the privacy of the advertising model. Fourth, consumers tend to equate advertising models with advertising

• 대한한의학방제학회지
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• 제23권1호
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• pp.121-131
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• 2015

Objectives : This study was conducted to investigate the membrane potential to apply Doksam-tang to a human heart failure model. Methods : The human heart model was built by Luo et al. CellML model, Priebe et al. CellML model, and a human heart mesh file. Doksam-tang gives channel the half maximal inhibitory concentration(IC ₅₀ ), half maximal effective concentration(EC ₅₀ ) values and compounds concentrations. These data load into the laptop with Ubuntu OS, and build the library with the data. Results : While results of the study with the heart failure model shows abnormal membrane potential from the normal heart model, the study with applying Doksam-tang to heart failure model shows restoring membrane potential that is similar to normal heart model. Conclusions : These results of the testings suggest that a conception of novel technique to investigate the effects of Korean herbal medicine.

• Journal of Information Technology Applications and Management
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• 제20권1호
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• pp.19-41
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• 2013

This study analyzed the users acceptance of e-Government services. Many IT(Information Technology) adoption studies appeared the TAM(technology adoption model) of Davis[1989] as a theoretical background. The TAM composed of three factors those are the perceived easy of use, the perceived usefulness, and intention to adoption of IT. However, TAM did not explain the consequences of intention to adoption and antecedents of the ease of use and usefulness in IT adoption. To overcome limitations of TAM, many technology acceptance studies done. In this study, the researcher suggested the IT acceptance model for explaining users adoption of e-Government service based on the model of IT acceptance of Wixom and Todd[2005]. The model of Wixom and Todd[2005] based on the TAM of Davis[1989], IT adoption model of Taylor and Todd[1995] and, IS(Information Systems) success model of Delone and Mclean[1992, 2003]. For testing our research model, the researcher collected data from 200 users of e-Government services. The researcher analyzed in measurement model and structural model using statistical software. This study analyzed relationships among interaction, information quality, Web systems quality, satisfaction, ease of use, usefulness, and attitude to explain and predict influences of the users acceptance of e-Government services. The results of this study will provide useful information about develop a strategy for usage spread of e-Government services.

• 한국정보시스템학회지:정보시스템연구
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• 제28권1호
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• pp.155-181
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• 2019

Purpose As the mobile easy payment service grows fast, competition in the payment service market is getting stronger. On the other hand, there are few studies on the users' utilization results. Therefore, this study explains the continuous use intention of mobile easy payment Services based on PAM and value model. Design/methodology/approach This study proposed an extended model by integrating PAM, which is a representative model of continuous use intention in IS field, and value model of mobile field. Also this study empirically tested 298 users who have experience of mobile easy Payment service. The structural equation model was used to verify the research model and hypotheses. Findings According to the empirical analysis result, this study verifies that perceived usefulness and satisfaction were determinants of continuous use intention in mobile easy Payment services. Expectation confirmation has been proved to be a positive predictor of satisfaction and perceived usefulness. Also, among the value factors, perceived ease was not a valid predictor of satisfaction, and the remaining factors were positive predictors of satisfaction.

• 한국자동차공학회논문집
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• 제22권2호
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• pp.23-28
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• 2014

This study investigates fluid flow and thermal stress at automotive exhaust manifolds as model 1 and 2. The maximum displacements happen at joint part connected with 4 pipes and upper middle of both parts in cases of model 1 and 2 respectively. At inner surface of the part connected with engine, maximum equivalent stresses of 991.85 and 698.96 MPa are shown in cases of model 1 and 2 respectively. As maximum velocities at the outlet at model 1 are shown at 19.46 and 14.61 m/s in cases of model 1 and 2 respectively, model 1 has more pressure drop than model 2. As result, model 2 has less pressure drop than 1. Model 2 has less deformation and stress than model 1. Model 2 has also less pressure drop than model 1. Therefore model 2 has more strength durability than model 1. This study result is applied with the design of safe automotive manifold and it can be useful to improve the durability by predicting prevention against the deformation due to exhaust gas.

• 한국콘텐츠학회논문지
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• 제17권1호
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• pp.201-212
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• 2017

본 연구에서는 변동계수를 이용하여 DEA 모형의 변별력 평가에 적용할 수 있는 새로운 평가기준을 제시하였다. 변별력 평가를 위해 기존 연구에서 제시한 중요도와 본 연구에서 제안한 변동계수를 이용하여 변별력을 분석하였다. 다양한 DEA 모형들 중 변별력 평가를 위해 CCR-DEA, BCC-DEA, entropy, bootstrap, super efficiency, cross efficiency DEA 모형을 선정하고 실증분석을 실시하였다. 모형들의 순위상관관계를 파악하기 위해서 CCR 모형과 BCC 모형의 효율성 값과 entropy, bootstrap, super efficiency, cross efficiency 모형의 효율성 값들 간에 순위상관분석을 실시하였다. 본 연구를 통해 도출된 연구결과를 요약하면 다음과 같다. 첫째, 중요도와 변동계수를 이용한 모형들의 변별력 순위가 동일한 것으로 분석되어 변동계수를 DEA 모형의 변별력 평가기준으로 이용할 수 있다는 것이다. 둘째, 본 연구의 실증분석 결과에 따르면 4개 모형 중 super efficiency 모형이 변별력이 가장 높은 것으로 분석되었다. 셋째, CCR 모형과 순위상관관계가 가장 높은 모형은 super efficiency 모형으로 나타났고, BCC 모형과 순위상관관계가 가장 높은 모형도 super efficiency 모형으로 분석되었다.

• 대한간호학회지
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• 제36권4호
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• pp.662-670
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• 2006

Purpose. This study was performed to develop and test a decision-tree model of treatment-seeking behaviors about when Korean patients visit a doctor after experiencing stroke symptoms. Methods. The study used methodological triangulation. The model was developed based on qualitative data collected from in-depth interviews with 18 stroke patients. The model was tested using quantitative data collected from interviews and a structured questionnaire involving 150 stroke patients. The predictability of the decision-tree model was quantified as the proportion of participants who followed the pathway predicted by the model. Results. Decision outcomes of the model were categorized into immediate and delayed treatment-seeking behavior. The model was influenced by lowered consciousness, social-group influences, perceived seriousness of symptoms, past history of hypertension or stroke, and barriers to hospital visits. The predictability of the model was found to be 90.7%. Conclusions. The results from this study can help healthcare personnel understand the education needs of stroke patients regarding treatment-seeking behaviors, and hence aid in the development of educational strategies for stroke patients.

• 한국IT서비스학회지
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• 제11권3호
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• pp.287-304
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• 2012

Cloud computing, which means a new way of deploying information technology(IT) in organizations as a service and charging per use, has a deep impact on organizations' IT accessibility, agility and efficiency of its usage. More than that, the emergence of cloud computing surpasses a mere technological innovation, making business model innovation possible. We call this innovation realized by could computing a cloud business model. This study develops a comprehensive framework of business model, first, and then defines and analyzes the cloud business model through this framework. This study also examines the case of M-Pesa mobile payment as a cloud business model in which a new value creation and profit realization schemes have been realized and industry value network has changed. Finally, this study discusses the business implications from this new business model.