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http://dx.doi.org/10.9716/KITS.2012.11.3.287

Emerging IT Services Model : Cloud Business Model, Focused on M-Pesa Case  

Hahm, Yukun (건국대학교 경영대학)
Youn, Youngsoo (삼성경제연구소)
Kang, Hansoo (삼성경제연구소)
Kim, Jinsung (삼성경제연구소)
Publication Information
Journal of Information Technology Services / v.11, no.3, 2012 , pp. 287-304 More about this Journal
Abstract
Cloud computing, which means a new way of deploying information technology(IT) in organizations as a service and charging per use, has a deep impact on organizations' IT accessibility, agility and efficiency of its usage. More than that, the emergence of cloud computing surpasses a mere technological innovation, making business model innovation possible. We call this innovation realized by could computing a cloud business model. This study develops a comprehensive framework of business model, first, and then defines and analyzes the cloud business model through this framework. This study also examines the case of M-Pesa mobile payment as a cloud business model in which a new value creation and profit realization schemes have been realized and industry value network has changed. Finally, this study discusses the business implications from this new business model.
Keywords
Cloud Computing; Business Model; Industry Value Network; M-Pesa;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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