1 |
Clarke, T. B., Murphy, J., & Adler, J. (2016). Celebrity chef adoption and implementation of social media, particularly Pinterest: A diffusion of innovations approach. International Journal of Hospitality Management, 57, 84-92.
DOI
|
2 |
Hua, N., Wei, W., DeFranco, A. L., & Wang, D. (2018). Do loyalty programs really matter for hotel operational and financial performance? International Journal of Contemporary Hospitality Management, 30(5), 2195-2213.
DOI
|
3 |
Maslow, A. H. (1943). A theory of human motivation. Psychological Review, 50(4), 370-396.
DOI
|
4 |
McCracken, G. (1989). Who is the celebrity endorser? Cultural foundations of the endorsement process. Journal of Consumer Research, 16(3), 310-321.
DOI
|
5 |
McCutcheon, L. E., Lange, R., & Houran, J. (2002). Conceptualization and measurement of celebrity worship. British Journal of Psychology, 93(1), 67-87.
DOI
|
6 |
Till, B. D., & Busler, M. (2000). The match-up hypothesis: Physical attractiveness, expertise, and the role of fit on brand attitude, purchase intent and brand beliefs. Journal of Advertising, 29(3), 1-13.
DOI
|
7 |
Wu, P. C., Yeh, G. Y. Y., & Hsiao, C. R. (2011). The effect of store image and service quality on brand image and purchase intention for private label brands. Australasian Marketing Journal, 19(1), 30-39.
DOI
|
8 |
Zineldin, M. (2000). Total relationship management (TRM) and total quality management (TQM). Managerial Auditing Journal, 15(1/2), 20-28.
DOI
|
9 |
Kahle, L. R., & Homer, P. M. (1985). Physical attractiveness of the celebrity endorser: A social adaptation perspective. Journal of Consumer Research, 11(4), 954-961.
DOI
|
10 |
Kang, B. S., Woo, S. K., & Lee, S. H. (2019). Effects of online information characteristics of food service franchise on enjoyment, anxiety, and visit intention. The Korean Journal of Franchise Management, 10(1), 7-17.
DOI
|
11 |
Kelman, H. C. (1961). Processes of opinion change. Public Opinion Quarterly, 25(1), 57-78.
DOI
|
12 |
Ketchen Jr, D. J., Adams, G. L., & Shook, C. L. (2008). Understanding and managing CEO celebrity. Business Horizons, 51(6), 529-534.
DOI
|
13 |
Kim, S. S., Choe, J. Y. J., & Petrick, J. F. (2018). The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival. Journal of Destination Marketing & Management, 9, 320-329.
DOI
|
14 |
Kim, T. H., Han, E., & Jang, S. (2014). Heterogeneity in TV fast food advertisement exposure in South Korea. American Journal of Health Behavior, 38(2), 170-179.
DOI
|
15 |
Kim, T., Seo, H. M., & Chang, K. (2017). The impact of celebrity-advertising context congruence on the effectiveness of brand image transfer. International Journal of Sports Marketing and Sponsorship, 18(3), 246-262.
DOI
|
16 |
Kim, Y. J., & Na, J. H. (2007). Effects of celebrity athlete endorsement on attitude towards the product: the role of credibility, attractiveness, and the concept of congruence. International Journal of Sports Marketing and Sponsorship, 8(4), 23-33.
DOI
|
17 |
Kotler, P., Armstrong, G., Ang, S. H., Leong, S. M., Tan, C. T., & Ho-Ming, O. (2012). Principles of marketing: an Asian perspective. Pearson/Prentice-Hall.
|
18 |
Kotler, P., Keller, K. L., Manceau, D., & Dubois, B. (2016). Marketing Management, 15e Edition. New Jersy: Pearson Education.
|
19 |
Meyers-Levy, J., Louie, T. A., & Curren, M. T. (1994). How does the congruity of brand names affect evaluations of brand name extensions? Journal of Applied Psychology, 79(1), 46-53.
DOI
|
20 |
Munnukka, J., Uusitalo, O., & Toivonen, H. (2016). Credibility of a peer endorser and advertising effectiveness. Journal of Consumer Marketing, 33(3), 182-192.
DOI
|
21 |
Nam Y. J., &, Cho, M. H. (2013). A study of relationships among chef brand's attributes, brand attachment, and consumer response to fine dining. Korean Journal of Hospitality & Tourism, 22(6), 193-212.
|
22 |
Ohanian, R. (1990). Construction and validation of a scale to measure celebrity endorsers' perceived expertise, trustworthiness, and attractiveness. Journal of Advertising, 19(3), 39-52.
DOI
|
23 |
Paul, J., & Bhakar, S. (2018). Does celebrity image congruence influences brand attitude and purchase intention? Journal of Promotion Management, 24(2), 153-177.
DOI
|
24 |
Petroshius, S. M., & Crocker, K. E. (1989). An empirical analysis of spokesperson characteristics on advertisement and product evaluations. Journal of the Academy of marketing Science, 17(3), 217-225.
DOI
|
25 |
Roy, S., & Jain, V. (2016). The meaning transfer process in celebrity endorsements: A quantitative exploration, Springer, 539-544.
|
26 |
McGuire, W. J. (1976). Some internal psychological factors influencing consumer choice. Journal of Consumer Research, 2(4), 302-319.
DOI
|
27 |
Brodie, R. J., Hollebeek, L. D., Juric, B., & Ilic, A. (2011). Customer engagement: Conceptual domain, fundamental propositions, and implications for research. Journal of Service Research, 14(3), 252-271.
DOI
|
28 |
Kim, S. S., Lee, J., & Prideaux, B. (2014). Effect of celebrity endorsement on tourists' perception of corporate image, corporate credibility and corporate loyalty. International Journal of Hospitality Management, 37, 131-145.
DOI
|
29 |
Albert, N., Ambroise, L., & Valette-Florence, P. (2017). Consumer, brand, celebrity: Which congruency produces effective celebrity endorsements? Journal of Business Research, 81, 96-106.
DOI
|
30 |
Alhaddad, A. (2015). A structural model of the relationships between brand image, brand trust and brand loyalty. International Journal of Management Research and Reviews, 5(3), 137-144.
|
31 |
Bardia, Y. H., Abed, A., & Majid, N. Z. (2011). Investigate the impact of celebrity endorsement on brand image. European Journal of Scientific Research, 58(1), 116-132.
|
32 |
Batra, R., & Homer, P. M. (2004). The situational impact of brand image beliefs. Journal of Consumer Psychology, 14(3), 318-330.
DOI
|
33 |
Bergkvist, L., & Zhou, K. Q. (2016). Celebrity endorsements: a literature review and research agenda. International Journal of Advertising, 35(4), 642-663.
DOI
|
34 |
Hennig-Thurau, T., Groth, M., Paul, M., & Gremler, D. D. (2006). Are all smiles created equal? How emotional contagion and emotional labor affect service relationships. Journal of Marketing, 70(3), 58-73.
DOI
|
35 |
Mishra, A. S., Roy, S., & Bailey, A. A. (2015). Exploring brand personality-celebrity endorser personality congruence in celebrity endorsements in the Indian context. Psychology & Marketing, 32(12), 1158-1174.
DOI
|
36 |
Amos, C., Holmes, G., & Strutton, D. (2008). Exploring the relationship between celebrity endorser effects and advertising effectiveness: A quantitative synthesis of effect size. International Journal of Advertising, 27(2), 209-234.
DOI
|
37 |
Arai, A., Ko, Y. J., & Ross, S. (2014). Branding athletes: Exploration and conceptualization of athlete brand image. Sport Management Review, 17(2), 97-106.
DOI
|
38 |
Assaf, A. G., Josiassen, A., Mattila, A. S., & Cvelbar, L. K. (2015). Does advertising spending improve sales performance? International Journal of Hospitality Management, 48, 161-166.
DOI
|
39 |
Bakator, M., Dalic, N., Petrovic, N., Paunovic, M., & Terek, E. (2019). Transition economy and market factors: the influence of advertising on customer satisfaction in Serbia. Economic Research-Ekonomska Istrazivanja, 32(1), 2293-2309.
DOI
|
40 |
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50.
DOI
|
41 |
Hu, L. T., & Bentler, P. M. (1998). Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification. Psychological Methods, 3(4), 424-453.
DOI
|
42 |
Pebriani, W. V., Sumarwan, U., & Simanjuntak, M. (2018). The effect of lifestyle, perception, satisfaction, and preference on the online re-purchase intention. Independent Journal of Management & Production, 9(2), 545-561.
DOI
|
43 |
Bilgin, Y. (2018). The effect of social media marketing activities on brand awareness, brand image and brand loyalty. Business & Management Studies: An International Journal, 6(1), 128-148.
|
44 |
Biswas, S., Hussain, M., & O'Donnell, K. (2009). Celebrity endorsements in advertisements and consumer perceptions: A cross-cultural study. Journal of Global Marketing, 22(2), 121-137.
DOI
|
45 |
Cardozo, R. N. (1965). An experimental study of customer effort, expectation, and satisfaction. Journal of Marketing Research, 2(3), 244-249.
DOI
|
46 |
Chan, K., Ng, Y. L., & Luk, E. K. (2013). Impact of celebrity endorsement in advertising on brand image among Chinese adolescents. Young Consumers, 14(2), 167-179.
DOI
|
47 |
Chen, C. M., & Lin, Y. C. (2013). How do advertising expenditures influence hotels' performance? International Journal of Hospitality Management, 33, 490-493.
DOI
|
48 |
Chiang, C. F., & Jang, S. S. (2007). The effects of perceived price and brand image on value and purchase intention: Leisure travelers' attitudes toward online hotel booking. Journal of Hospitality & Leisure Marketing, 15(3), 49-69.
DOI
|
49 |
Chin, W. W. (1998). The partial least squares approach to structural equation modeling. Modern Methods for Business Research, 295(2), 295-336.
|
50 |
Cho, H. Y., & Cho, K. S. (2018). Advertising effects of non-human attributes of chicken franchise TV advertisement: Focusing on the recent advertisement of K chicken. Korean Journal of Franchise Management, 9(1), 17-25.
DOI
|
51 |
Jin, S. A. A., & Phua, J. (2014). Following celebrities' tweets about brands: The impact of twitter-based electronic word-of-mouth on consumers' source credibility perception, buying intention, and social identification with celebrities. Journal of Advertising, 43(2), 181-195.
DOI
|
52 |
Liu, M. T., & Brock, J. L. (2011). Selecting a female athlete endorser in China: The effect of attractiveness, match-up, and consumer gender difference. European Journal of Marketing, 45(7/8), 1214-1235.
DOI
|
53 |
Liu, M. T., Huang, Y. Y., & Minghua, J. (2007). Relations among attractiveness of endorsers, match-up, and purchase intention in sport marketing in China. Journal of Consumer Marketing, 24(6), 358-365.
DOI
|
54 |
Luo, X., & Homburg, C. (2007). Neglected outcomes of customer satisfaction. Journal of Marketing, 71(2), 133-149.
DOI
|
55 |
Henseler, J., Dijkstra, T. K., Sarstedt, M., Ringle, C. M., Diamantopoulos, A., Straub, D. W., Ketchen Jr, D. J., Hair, J. F., Hult, G. T. M, & Calantone, R. J. (2014). Common beliefs and reality about PLS: Comments on Ronkko and Evermann (2013). Organizational Research Methods, 17(2), 182-209.
DOI
|
56 |
Crespo, C. F., & Inacio, N. (2019). The influence of corporate social responsibility associations on consumers' perceptions towards global brands. Journal of Strategic Marketing, 27(8), 679-695.
DOI
|
57 |
Dash, G., Kiefer, K., & Paul, J. (2021). Marketing-to-Millennials: Marketing 4.0, customer satisfaction and purchase intention. Journal of Business Research, 122, 608-620.
DOI
|
58 |
Dwivedi, A., Johnson, L. W., & McDonald, R. E. (2015). Celebrity endorsement, self-brand connection and consumer-based brand equity. Journal of Product & Brand Management, 24(5), 449-461.
DOI
|
59 |
Erdem, T., & Swait, J. (2004). Brand credibility, brand consideration, and choice. Journal of Consumer Research, 31(1), 191-198.
DOI
|
60 |
Erdem, T., & Swait, J. (2004). Brand credibility, brand consideration, and choice. Journal of Consumer Research, 31(1), 191-198.
DOI
|
61 |
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115-135.
DOI
|
62 |
Hollensen, S., & Schimmelpfennig, C. (2013). Selection of celebrity endorsers: A case approach to developing an endorser selection process model. Marketing Intelligence & Planning, 31(1), 88-102.
DOI
|
63 |
Hovland, C. I., & Weiss, W. (1951). The influence of source credibility on communication effectiveness. Public Opinion Quarterly, 15(4), 635-650.
DOI
|
64 |
Hovland, C. I., Janis, I. L., & Kelley, H. H. (1953). Communication and persuasion. New Haven, CT: Yale University Press.
|
65 |
Hsu, L. T. J., & Jang, S. S. (2008). Advertising expenditure, intangible value and risk: A study of restaurant companies. International Journal of Hospitality Management, 27(2), 259-267.
DOI
|
66 |
Hu, Y., & Ritchie, J. B. (1993). Measuring destination attractiveness: A contextual approach. Journal of Travel Research, 32(2), 25-34.
DOI
|
67 |
Erdogan, B. Z., Baker, M. J., & Tagg, S. (2001). Selecting celebrity endorsers: The practitioner's perspective. Journal of Advertising Research, 41(3), 39-48.
DOI
|
68 |
Escalas, J. E., & Bettman, J. R. (2017). Connecting with celebrities: How consumers appropriate celebrity meanings for a sense of belonging. Journal of Advertising, 46(2), 297-308.
DOI
|
69 |
Ghafoor, M. M., Iqbal, H. K., Tariq, U., & Murtaza, F. (2012). Impact of customer satisfaction and brand image on brand loyalty. Progress in Business Innovation & Technology Management, 2(2), 69-77.
|
70 |
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2-24.
DOI
|
71 |
Hair, J. F., Sarstedt, M., & Ringle, C. M. (2019). Rethinking some of the rethinking of partial least squares. European Journal of Marketing, 53(4), 566-584.
DOI
|
72 |
Chen, H. S., & Hsieh, T. (2011). The effect of atmosphere on customer perceptions and customer behavior responses in chain store supermarkets. African Journal of Business Management, 5(24), 10054-10066.
DOI
|
73 |
Sfenrianto, S., Wijaya, T., & Wang, G. (2018). Assessing the buyer trust and satisfaction factors in the E-marketplace. Journal of Theoretical and Applied Electronic Commerce Research, 13(2), 43-57.
DOI
|
74 |
Ko, H. J., An, S. J., Han, J. Y., & Yoon, J. Y. (2013). Effect of cognitive dissonance in franchise foodservice advertisement on customer satisfaction and post-purchase behavior. Journal of the Korean Society of Food Culture, 28(6), 631-639.
DOI
|
75 |
Seno, D., & Lukas, B. A. (2007). The equity effect of product endorsement by celebrities: A conceptual framework from a co-branding perspective. European Journal of Marketing, 41(1/2), 121-134.
DOI
|
76 |
Tantiseneepong, N., Gorton, M., & White, J. (2012). Evaluating responses to celebrity endorsements using projective techniques. Qualitative Market Research: An International Journal, 15(1), 57-69.
DOI
|
77 |
Spry, A., Pappu, R., & Cornwell, T. B. (2011). Celebrity endorsement, brand credibility and brand equity. European Journal of Marketing, 45(6), 882-909.
DOI
|
78 |
Thomson, M. (2006). Human brands: Investigating antecedents to consumers' strong attachments to celebrities. Journal of Marketing, 70(3), 104-119.
DOI
|
79 |
Tzoumaka, E., Tsiotsou, R. H., & Siomkos, G. (2016). Delineating the role of endorser's perceived qualities and consumer characteristics on celebrity endorsement effectiveness. Journal of Marketing Communications, 22(3), 307-326.
DOI
|
80 |
Wang, S. W., Kao, G. H. Y., & Ngamsiriudom, W. (2017). Consumers' attitude of endorser credibility, brand and intention with respect to celebrity endorsement of the airline sector. Journal of Air Transport Management, 60, 10-17.
DOI
|
81 |
Yilmaz, C., Eser Telci, E., Bodur, M., & Eker Iscioglu, T. (2011). Source characteristics and advertising effectiveness: The roles of message processing motivation and product category knowledge. International Journal of Advertising, 30(5), 889-914.
DOI
|
82 |
Zhang, H., Xu, H., & Gursoy, D. (2020). The effect of celebrity endorsement on destination brand love: A comparison of previous visitors and potential tourists. Journal of Destination Marketing & Management, 17, 100454.
DOI
|
83 |
Kowalczyk, C. M., & Pounders, K. R. (2016). Transforming celebrities through social media: The role of authenticity and emotional attachment. Journal of Product & Brand Management, 25(4), 345-356.
DOI
|
84 |
Law, A. K., Hui, Y. V., & Zhao, X. (2004). Modeling repurchases frequency and customer satisfaction for fast food outlets. International Journal of Quality & Reliability Management, 21(5), 545-563.
DOI
|
85 |
Lee, B., Ham, S., & Kim, D. (2015). The effects of likability of Korean celebrities, dramas, and music on preferences for Korean restaurants: A mediating effect of a country image of Korea. International Journal of Hospitality Management, 46, 200-212.
DOI
|
86 |
Lee, J.-G., & Thorson, E. (2008). The impact of celebrity-product incongruence on the effectiveness of product endorsement. Journal of Advertising Research, 48(3), 433-449.
DOI
|
87 |
Pradhan, D., Duraipandian, I., & Sethi, D. (2016). Celebrity endorsement: How celebrity-brand-user personality congruence affects brand attitude and purchase intention. Journal of Marketing Communications, 22(5), 456-473.
DOI
|
88 |
Saaksjarvi, M., Hellen, K., & Balabanis, G. (2016). Sometimes a celebrity holding a negative public image is the best product endorser. European Journal of Marketing, 50(3/4), 421-441.
DOI
|
89 |
Shalev, E., & Morwitz, V. G. (2012). Influence via comparison-driven self-evaluation and restoration: the case of the low-status influencer. Journal of Consumer Research, 38(5), 964-980.
DOI
|
90 |
Speck, P. S., Schumann, D. W., & Thompson, C. (1988). Celebrity endorsements-scripts, schema and roles: Theoretical framework and preliminary tests. ACR North American Advances, 15, 69-76
|
91 |
Erdogan, B. Z. (1999). Celebrity endorsement: A literature review. Journal of Marketing Management, 15(4), 291-314.
DOI
|
92 |
Suki, N. M. (2014). Does celebrity credibility influence Muslim and non-Muslim consumers' attitudes toward brands and purchase intention? Journal of Islamic Marketing, 5(2), 227-240.
DOI
|