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http://dx.doi.org/10.5859/KAIS.2019.28.1.155

A Study on Factors Influencing the Continuous Use Intention of Mobile Easy Payment Service: Integration of information system Post Acceptance Model and value model  

Qu, Min (전남대학교 공짜21플러스 e-서비스사업단)
Kim, Eun Hee (CICSOFT 교육콘텐츠 사업부)
Publication Information
The Journal of Information Systems / v.28, no.1, 2019 , pp. 155-181 More about this Journal
Abstract
Purpose As the mobile easy payment service grows fast, competition in the payment service market is getting stronger. On the other hand, there are few studies on the users' utilization results. Therefore, this study explains the continuous use intention of mobile easy payment Services based on PAM and value model. Design/methodology/approach This study proposed an extended model by integrating PAM, which is a representative model of continuous use intention in IS field, and value model of mobile field. Also this study empirically tested 298 users who have experience of mobile easy Payment service. The structural equation model was used to verify the research model and hypotheses. Findings According to the empirical analysis result, this study verifies that perceived usefulness and satisfaction were determinants of continuous use intention in mobile easy Payment services. Expectation confirmation has been proved to be a positive predictor of satisfaction and perceived usefulness. Also, among the value factors, perceived ease was not a valid predictor of satisfaction, and the remaining factors were positive predictors of satisfaction.
Keywords
Mobile Easy Payment Service; PAM; Post Acceptance Model; Value; Continuous Use Intention;
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Times Cited By KSCI : 5  (Citation Analysis)
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