• International Journal of Contents
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• 제12권3호
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• pp.47-53
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• 2016

The purpose of this study was to examine how Korean students accept and use mobile-assisted language learning (MALL) and investigate related factors that potentially affect MALL usage. The participants were 244 undergraduate students who were surveyed with a questionnaire. The research model, which included students' self-efficacy, content reliability, interactivity, perceived enjoyment, perceived usefulness, perceived ease of use, attitude, and behavioral intention to use MALL, was developed based on the technology acceptance model (TAM). The structural equation modeling (SEM) technique was employed in order to analyze the overall results of modified TAM and the research model. The results indicated that TAM was a good theoretical tool to understand students' acceptance of MALL. In addition, all constructs, with the exception of self-efficacy and interactivity, had significant effects on students' acceptance possibilities of MALL. Limitations and suggestions for the further study are also presented.

• International Journal of Contents
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• 제14권3호
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• pp.32-38
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• 2018

This study examined the factors influencing the intention to use smartwatches using the integrated model of technology acceptance model (TAM) and innovation diffusion theory (IDT). An online survey was conducted and the data were analyzed using the structural equation modeling (SEM). The results showed that the research model had an acceptable fit, and all paths, except for the one from the perceived ease of use to the intention to use, were supported. Regarding paths from IDT to TAM, it was observed that higher the compatibility, the users perceived greater usefulness. Additionally, both observability and trialability influenced the perceived ease of use. However, perceived ease of use affected the intention only through the mediated effect of perceived usefulness. The implication of the study lies on the major focus on the effects of users' perceptions regarding innovative characteristics of smartwatches on the intention to adopt and attempted to increase the explanatory power of the TAM and IDT by combining both.

• 한국의류산업학회지
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• 제13권1호
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• pp.73-81
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• 2011

The purpose of this study was to examine the effect of consumption values on well-being attitude and the effect of well-being attitude on well-being oriented behavior. This study administered a questionnaire survey to adults between 10s and 60s who lived in Seoul, Daegu, and Kyungbuk region. Data collected from 285 respondents were analyzed by descriptive statistics, t-tests, ANOVA tests, factor analyses, and structural equation modeling (SEM). The model of the study was tested by structural equation modeling and the results of SEM revealed positive effects of social value and functional value on well-being attitude and positive effect of well-being attitude on well-being oriented behavior. The results of t-tests and ANOVA tests showed that there were significant differences in consumption values, well-being attitude, and well-being oriented behavior among marital status, age, educational level, and income level groups.

• 품질경영학회지
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• 제41권1호
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• pp.53-68
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• 2013

Purpose: The paper presents research that examine relationship difference education quality, satisfaction, loyalty in university education sector. Specifically, the effects of difference education quality on student satisfaction and loyalty in the context of education quality are examined. Methods: A model of difference education quality effect on student satisfaction and loyalty is introduced and tested in the university using student perceptions of provider. Questionnaire was developed, and data was collected and analyzed for this study with SEM(Structural Equation Modeling). Results: The results are as follows: Education capability, BNIE(Business Newspaper In Education) are significantly influenced on student satisfaction. In addition, student satisfaction is significantly influence on external customer satisfaction, professor image. Professor image is significantly influence on student loyalty. Conclusion: Upon learning of student need and want, professor can focus on development of difference education quality based on student need and want.

• 아동학회지
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• 제29권2호
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• pp.57-71
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• 2008

This study examined the influences on maternal acceptance-rejection and mediating effects of parenting stress. Participants were 150 mothers of children aged 3 to 6 in Seoul and Jeju. Research questions were analyzed by structural equation modeling. Results showed that children's age, congenital diseases or anomalies, planned pregnancy, and father's occupation influenced maternal acceptance-rejection directly. Mothers' perceived treatment in childhood and fathers' age influenced parenting stress; parenting stress, in turn, influenced maternal acceptance-rejection. Fathers' age influenced parenting stress negatively; parenting stress, in turn, influenced maternal acceptance-rejection positively.

• Industrial Engineering and Management Systems
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• 제12권2호
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• pp.143-150
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• 2013

The number of airline passengers in China has rapidly increased, so understanding the relationship between brand equity of airlines in China and ticket purchase intention of Chinese passengers is important for airline business success in China. Using the structural equation modeling, this study explores the relationships among determinants of brand equity as well as the relationships between brand equity, transition cost, and purchase intention. The major findings are: brand equity of airlines directly influences purchase intention; transition cost directly influences brand equity; and transition cost indirectly influences purchase intention in China. In addition, the results show that marketing strategies using the airline brand can be more effective for certain customer groups, including high income customers, married customers, government servants, and businessmen.

• 수산해양교육연구
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• 제23권1호
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• pp.43-55
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• 2011

The purpose of the study was to investigate the causal relations among attachment, and school adjustment influencing psychological well-being in middle school students. The data contains 564 middle school students. The statistical techniques were correlation analysis and structural equation modeling. To summarize the results, the correlations among attachment, school adjustment and psychological well-being were significant. The results of the structural equation modeling show that students's attachment and school adjustment had direct positive influence on psychological well-being. These results imply that perceived attachment, school adjustment influence adolescents' psychological well-being.

• 수산해양교육연구
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• 제23권4호
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• pp.582-595
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• 2011

The purpose of the study was to investigate the causal relations among attachment, and social support influencing problem behavior in middle school students. The data contains 482 middle school students. Collected data were analyzed using SPSS and AMOS statistical package for correlation analysis and structural equation modeling. Study results were as follows. The correlations among attachment, social support and problem behavior were significant. The results of the structural equation modeling show that students' social support had direct positive influence on problem behavior, but students' attachment didn't have direct positive influence on problem behavior. That is to say, social support mediated the effect of attachment on problem behavior. These results imply that perceived attachment, and social support influence adolescents' problem behavior. Results suggest that programs that promote social support should be given to reduce problem behaviors of middle school students.

• 산업융합연구
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• 제6권1호
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• pp.17-33
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• 2008

The purpose of this study is to examine what sort of causes have the effect on the coping behavior of the unemployed against their job loss. For the purpose of the study, following independent variables have been selected, locus of control, self-efficacy and autotelic personality. As dependent variables, two types of coping behaviors of individual have been used, problem-focused coping strategies and symptom-focused coping strategies. To test the hypotheses, structural equation modeling was employed. The model showed adequate fit to the data. The results of structural equation modeling exhibit that internal locus of control, self-efficacy and autotelic personality were positively related problem-focused coping strategies. And self-efficacy was negatively related to symptom-focused coping strategies. Implications are discussed and future research directions are outlined.

• 한국컴퓨터정보학회:학술대회논문집
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• 한국컴퓨터정보학회 2019년도 제60차 하계학술대회논문집 27권2호
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• pp.407-408
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• 2019

This thesis determines the research framework and scale design of leisure food E-Commerce consumer satisfaction degree by referring to previous theoretical model of customer satisfaction degree, the universal satisfaction evaluation index system, and the characteristics of leisure food E-Commerce in China. In this research, consumers who have bought leisure food online are taken as the research object, data are collected by questionnaires, and exploratory factor method is used to screen valid sample data. Through the Empirical Analysis which includes Descriptive Statistical Analysis, Reliability and Validity Analysis and Structural Equation Modeling, it is concluded that website design, logistics delivery service, commodity quality, and after-sales service are the main service quality on which the Leisure food E-Commerce enterprises should take focus. The service quality has significant positive influences on satisfaction degree. On the other hand consumer satisfaction has a significant positive influence on customer loyalty, which will create more earnings for the Leisure food E-Commerce enterprises.