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http://dx.doi.org/10.5392/IJoC.2018.14.3.032

Combined Model of Technology Acceptance and Innovation Diffusion Theory for Adoption of Smartwatch  

Choe, Min-Ji (Dept. of Interaction Design, Graduate School Hallym University)
Noh, Ghee-Young (School of Media Communication Hallym University)
Publication Information
International Journal of Contents / v.14, no.3, 2018 , pp. 32-38 More about this Journal
Abstract
This study examined the factors influencing the intention to use smartwatches using the integrated model of technology acceptance model (TAM) and innovation diffusion theory (IDT). An online survey was conducted and the data were analyzed using the structural equation modeling (SEM). The results showed that the research model had an acceptable fit, and all paths, except for the one from the perceived ease of use to the intention to use, were supported. Regarding paths from IDT to TAM, it was observed that higher the compatibility, the users perceived greater usefulness. Additionally, both observability and trialability influenced the perceived ease of use. However, perceived ease of use affected the intention only through the mediated effect of perceived usefulness. The implication of the study lies on the major focus on the effects of users' perceptions regarding innovative characteristics of smartwatches on the intention to adopt and attempted to increase the explanatory power of the TAM and IDT by combining both.
Keywords
Smartwatch; Innovation Diffusion Theory (IDT); Structural Equation Modeling (SEM); Technology Acceptance Model (TAM);
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