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http://dx.doi.org/10.7469/JKSQM.2013.41.1.053

Effect of Difference Education Quality on Student Satisfaction and Student Loyalty  

Kim, Gye-Soo (Dept. Business Administration, Semyung University)
Publication Information
Journal of Korean Society for Quality Management / v.41, no.1, 2013 , pp. 53-68 More about this Journal
Abstract
Purpose: The paper presents research that examine relationship difference education quality, satisfaction, loyalty in university education sector. Specifically, the effects of difference education quality on student satisfaction and loyalty in the context of education quality are examined. Methods: A model of difference education quality effect on student satisfaction and loyalty is introduced and tested in the university using student perceptions of provider. Questionnaire was developed, and data was collected and analyzed for this study with SEM(Structural Equation Modeling). Results: The results are as follows: Education capability, BNIE(Business Newspaper In Education) are significantly influenced on student satisfaction. In addition, student satisfaction is significantly influence on external customer satisfaction, professor image. Professor image is significantly influence on student loyalty. Conclusion: Upon learning of student need and want, professor can focus on development of difference education quality based on student need and want.
Keywords
Difference Education Quality; BNIE(Business Newspaper In Education); Student Satisfaction; Student Loyalty; SEM(Structural Equation Modeling);
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