• Title/Summary/Keyword: strategy direction

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Study of Korean-Content Development Strategy -Focusing on Netflix and Watcha Play- (K-콘텐츠 발전 전략 연구 -넷플릭스와 왓챠플레이를 중심으로-)

  • Moon, Da-Young;Kim, Seung-In
    • Journal of Digital Convergence
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    • v.17 no.2
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    • pp.399-404
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    • 2019
  • This study proposes a strategy for developing Korean entertainment video service by studying the current status of user's experience of OTT(Over the Top, online video streaming service), mainly Netflix and Watcha Play. Firstly, as case study research, I investigated the features of domestic video streaming services and that of foreign services and K-content service needs. Secondly, I interviewed eight Netflix and Watcha Play users to understand the user experience and the demand for K-content video streaming service. As a result, I was able to derive two points about the strategy. First, isolated channel strategy. Second, content diversification and personalization strategy. This study is meaningful that it presented a strategy for the direction of the Korean entertainment industry. I hope that the follow-up study will help improve the Korean entertainment industry and help develop Korea's entertainment strategy.

A Study on the Utilization Strategy of Footwear-only Complex for the Kaesong Industrial Complex: Using SWOT-AHP Analysis Method (개성공단 신발전용단지 활용 전략에 관한 연구: SWOT-AHP 방법으로)

  • Jang, Dogyu;Chun, Dongphil
    • The Journal of the Korea Contents Association
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    • v.21 no.8
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    • pp.184-200
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    • 2021
  • This study proposes to secure the necessity and possibility of creating a footwear-only district utilizing the Kaesong Industrial Complex, a special economic zone in the North Korea. This is a policy proposal to explore strategic values for revitalizing the Korean footwear industry through a win-win cooperation model between the South and North Korea. With SWOT-AHP analysis method, we are planning to establish a strategy to utilize the footwear-only complex in Kaesong Industrial Complex for sustainability of the footwear industry. It presents a direction to overcome the industrial structural problems that the domestic footwear industry is facing with the aspect of the possibility of inter-Korea cooperation. As a result of the analysis, the 'SO strategy' is a proposal to establish inter-Korea cooperation K-shoe belt through footwear clusters in the two Koreas. The 'WO strategy' is an internationalization strategy of the Kaesong footwear-only complex. The 'ST strategy' is the use of flexible governance in the creation of a footwear-only complex for the relief of sanctions against North Korea. The 'WT strategy' is a paradigm shift in the perception of the peace economy in the footwear industry of inter-Korea for the re-opening of the Kaesong Industrial Complex.

Effect of Reporting Earnings Strategy on Asymmetric CEO Performance-Compensation Sensitivity (보고이익전략이 비대칭적 경영자 성과-보상 민감도에 미치는 영향)

  • Eun-Ju, Lee
    • Journal of Industrial Convergence
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    • v.20 no.11
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    • pp.105-112
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    • 2022
  • The purpose of this study is to examine the moderating effect of the reporting earnings strategy on the relationship between managerial ability and manager performance-reward sensitivity. Both upward and downward adjustments can occur in the direction of management performance adjustment according to the manager's reporting earnings strategy. was found to decrease performance-based performance-reward sensitivity. The underreporting strategy is hypothesized that, although additional compensation is paid for the performance of the reporting strategy according to the manager's ability, the level of compensation increases, but this type of compensation will decrease the performance-reward sensitivity because this type of compensation is irrelevant to the actual performance of the manager. This is the result of indirectly confirming that discriminatory compensation is provided for upward and downward adjustment of business performance according to the reporting earnings strategy.

A High-speed Atomic Force Microscope for Precision Measurement of Microstructured Surfaces

  • Cui, Yuguo;Arai, Yoshikazu;Asai, Takemi;Ju, BinFeng;Gao, Wei
    • International Journal of Precision Engineering and Manufacturing
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    • v.9 no.3
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    • pp.27-32
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    • 2008
  • This paper describes a contact atomic force microscope (AFM) that can be used for high-speed precision measurements of microstructured surfaces. The AFM is composed of an air-bearing X stage, an air-bearing spindle with the axis of rotation in the Z direction, and an AFM probe unit. The traversing distance and maximum speed of the X stage are 300 mm and 400 mm/s, respectively. The spindle has the ability to hold a sample in a vacuum chuck with a maximum diameter of 130 mm and has a maximum rotation speed of 300 rpm. The bandwidth of the AFM probe unit in an open loop control circuit is more than 40 kHz. To achieve precision measurements of microstructured surfaces with slopes, a scanning strategy combining constant height measurements with a slope compensation technique is proposed. In this scanning strategy, the Z direction PZT actuator of the AFM probe unit is employed to compensate for the slope of the sample surface while the microstructures are scanned by the AFM probe at a constant height. The precision of such a scanning strategy is demonstrated by obtaining profile measurements of a microstructure surface at a series of scanning speeds ranging from 0.1 to 20.0 mm/s.

Strategy Prospects of Environmental Restoration of Stream Side in Japan(IV) (일본(日本)에서 계류변(溪流邊)의 환경복원(環境復元) 발전전략(發展戰略)(IV))

  • Park, Jae-Hyeon;Woo, Bo-Myeong;Lee, Heon-Ho
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.3 no.4
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    • pp.84-90
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    • 2000
  • The objective of this study was to introduce the current status and development strategy for an environmental restoration of stream side in Japan, and to consider a methodology which could be effectively applied for the environmental restoration of stream side in Korea. 1. In order to change the recent direction of the forest conservation and erosion control projects which are focused on the restoration of stream side ecology, we have to quit the past erosion control policy such as water control purpose, and establish new plans regarding on the forest conservation and erosion control which is considered the regional environmental restoration of watershed. 2. When we restore stream side and river side ecosystem, we should establish restoration plans which can keep the original nature of stream and river. 3. The forest conservation and erosion control construction projects for the restoration of stream and river ecosystem should be planned for the perfect restoration of their ecosystem by way of sustainable maintenance and management. 4. The restoration direction of stream and river ecosystem needs to be planned to restore the diversity of small geographies such as waterway, shoal and puddles rather than flattening of stream bed. 5. The main principle in the restoration of stream and river ecosystem is to accomplish forest conservation and erosion control construction projects which can conserve the existing stream and river ecosystem.

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A Study on the Influence between Self-leadership Strategies and Learning Performance at IT Classes mediated by Attitude of Attendance: focused on the Social Science Students in University (수강태도를 매개변인으로 한 셀프리더십전략이 IT과목 러닝성과에 미치는 영향: 사회과학분야 학습자중심)

  • Park, Ki-Ho;Kim, Yeon-Jeong
    • Journal of Digital Convergence
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    • v.8 no.4
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    • pp.1-17
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    • 2010
  • Many organizations have had deep interests in studies concerning leadership and also in academic area, not only management but also psychology. Until now, the leadership has been accentuated to managers or team leaders especially. Recently, however, the concept of self-leadership that lead one's own activities toward right direction through self-control or self-management is being focused on practices and academia. This study is to investigate the influence between self-leadership strategies and learning performance at IT classes mediated by attitude of attendance focused on the social science students in an university. Research results can give us right direction of task-taking attitudes in firms or learning attitudes in teaching organization and implications to human resource manager who are in charge of improving learning performance or productivity.

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The Strategy and Direction for Upgrading the Legal System Governing Supertall Building Elements (초고층건축요소별 법제도 개선방향)

  • Yu, Il-Han;Eom, Shin-Jo
    • Journal of the Korea Institute of Building Construction
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    • v.10 no.6
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    • pp.77-85
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    • 2010
  • Recently, with development of core technology for supertall building construction projects, the need for an improvement of the related legal system is increasing dramatically. Therefore, the supertall Buildings R&DB Center, which is funded by the Ministry of Land, Transport and Maritime affairs (MLTM), is studying the legal system for supertall buildings. This research, as one part of the 1st year research results, aimed at studying supertall building project related issues and problems to develop supertall building elements, and conducting an importance-performance analysis (IPA) of these elements in order to conclude a strategy and direction for an improvement of the related legal system. A total of 68 supertall building elements were derived, and the IPA method was used to analyze these elements based on attribute types. Furthermore, an improvement strategy and directions were suggested for upgrading the legal system related to supertall buildings to the level of global standards. These efforts can be the base for advancing the legal systems of the domestic construction industry in all areas, including supertall building construction.

Brand Development for Rural Specialty Products - A Case Study of Bokbunja Drink in MuJu - (지역특산물 브랜드 개발 사례 연구 - 무주군 복분자 음료 생산 농가를 중심으로 -)

  • Jun, Young-Mi;Ahn, Yoon-Soo;An, Ok-Sun;Kim, Mi-Heui
    • The Korean Journal of Community Living Science
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    • v.18 no.4
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    • pp.655-670
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    • 2007
  • The purpose of this study was to develop a brand naming strategy for rural specialty products of Muju. This study was to apply brand development research to the field. The selected investigation subject, a local farming operation producing a specialty product, was chosen from a New Enterprise Support Project of Farm Women ('06). The selected subject was a farming operation producing bokbunja drink in Muju. The data was derived from 137 female consumers. The major results of this study were as follows. First, the process of brand development strategy was advanced by six steps: Step 1, environment analysis; Step 2, brand case study; Step 3, SWOT analysis (Strength Weakness, Opportunity, Threat factor analysis); Step 4, direction design for brand naming development (Targeting, Brand focus concept extraction); Step 5, brand logo and symbol production; and Step6, Evaluation. Second, to extract brand naming development direction, key concepts in association with natural connection, area features, representative resources, and natural friendship were investigated. Namely, the health function concept was selected on the basis of a consumer recognition investigation where results appeared most highly favorable. Also, it was decided that the direction of brand naming should emphasize a green image and the location name of Muju. Finally, the brand name was decided to be "Saenggichan" bokbunja liquid and the slogan went with "guchondon-native thorn bokbunja from jar maturing."

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A Study on Developing Specialized Textbook Libraries for the Benefit of Research and Education (교육·연구의 활성화를 위한 교과서전문도서관 발전방향 모색에 관한 연구)

  • Noh, Younghee;Choi, Won-Tae;Yun, Dayoung
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.26 no.2
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    • pp.25-51
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    • 2015
  • The specialized textbook library provides resources for textbook publishers and textbook development professionals as well as others in related fields who are committed to the educational development of our country. The textbook library also supports research and education among the faculty and students. But, when examining the reality of the textbook specialized library, analysis concludes that it faces various problems such as state-supported operating budget shortfalls, weakness of public infrastructure, difficulty in collection of textbook-related data, and lack of inter-linked library systems. Thus, this study determined the development direction of the textbook specialized library through the process of literature analysis, case studies, and reflection of expert opinions. In this study, a long-term policy direction of the building and operating of textbook specialized libraries has been proposed as follows: organizing and operating a textbook specialized library, collecting and creating a list of textbook-related information resources, creating information strategy, and constructing specialized content for the textbook specialized library.

Nursing Service R&D Strategy based on Policy Direction of Korean Government Supported Research and Development (국가보건의료 R&D 정책 방향에 따른 간호서비스 R&D 전략 연구)

  • Lee, Seonheui;Bae, Byoungjun
    • Journal of Korean Academy of Nursing Administration
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    • v.22 no.1
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    • pp.67-79
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    • 2016
  • Purpose: To develop strategies for research and development (R&D) in nursing service based on the policy direction of government supported R&D in Korea. Methods: This was a descriptive study to develop strategies for promoting R&D in nursing by analyzing investment trends and status quo, policy directions, and implementation of the details of government supported R&D through government reports, websites of relevant agencies and literature reviews. Results: Few nursing experts participated in clinical research on overcoming major diseases and in R&D for well-being and care. Development of nursing topics that meet the direction of government supported R&D were lacking. Insufficient implementation of nursing service R&D in a timely manner equipped with a performance-based system. Few research studies in R&D projects that included research using big data or contributing to developing medical instruments. Finally, an insufficient number of nursing specialists participated on government R&D advisory committees. Conclusion: For nursing service R&D development efforts should be toward quantitative expansion and qualitative improvements by sensitively recognizing policy direction of government supported R&D. The promotional capacity of nursing service R&D must be reinforced through a multidisciplinary approach and collaborative association with other professionals and the inclusion of nurse specialists on government R&D advisory committees.