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http://dx.doi.org/10.14400/JDC.2019.17.2.399

Study of Korean-Content Development Strategy -Focusing on Netflix and Watcha Play-  

Moon, Da-Young (Dept. of Digital Media Design, International Design for Advanced Studies, Hongik University)
Kim, Seung-In (Digital Media Design, International Design for Advanced Studies, Hongik University)
Publication Information
Journal of Digital Convergence / v.17, no.2, 2019 , pp. 399-404 More about this Journal
Abstract
This study proposes a strategy for developing Korean entertainment video service by studying the current status of user's experience of OTT(Over the Top, online video streaming service), mainly Netflix and Watcha Play. Firstly, as case study research, I investigated the features of domestic video streaming services and that of foreign services and K-content service needs. Secondly, I interviewed eight Netflix and Watcha Play users to understand the user experience and the demand for K-content video streaming service. As a result, I was able to derive two points about the strategy. First, isolated channel strategy. Second, content diversification and personalization strategy. This study is meaningful that it presented a strategy for the direction of the Korean entertainment industry. I hope that the follow-up study will help improve the Korean entertainment industry and help develop Korea's entertainment strategy.
Keywords
K-content; Entertainment; OTT; Video; Netflix;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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