• 제목/요약/키워드: strategic elements

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일본의 원소전략 프로젝트 (Strategic Elements Project of Japan)

  • 최판규
    • 한국자기학회지
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    • 제24권6호
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    • pp.197-201
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    • 2014
  • 전세계적으로 희소금속의 중요성이 높아지고 있는 가운데 일본은 2004년부터 원소전략 개념을 도입하고 2007년부터는 원소전략사업을 추진하게 되었다. 일본의 문부과학성의 "원소전략 프로젝트"는 물질과 재료를 구성하고 그 기능과 특성을 결정하는 원소의 역할과 성격을 연구하고, 물질과 재료의 기능과 특성의 발현기구를 명확히 규명함으로써, 희소원소나 유해원소를 사용하지 않는 고기능을 가진 물질과 재료를 개발하는 것을 목적으로 하고 있다. 특히, 2010년 9월 일본명 센카쿠렛도(중국명 댜오위다오)에서 중국어선과 일본순시선이 충돌하는 사건이 일어나서, 중국어선을 나포하여 영토문제, 외교, 경제 갈등으로까지 확산되었다. 일본이 국내법을 적용하여 사법처리 하려하자, 중국이 꺼낸 카드가 희소금속의 일본수출금지였다. 이 때부터 위기감을 느낀 일본은 더욱더 원소전략 프로젝트에 박차를 가하기 시작했다. 일본정부는 풍부하고 무해한 원소에 의한 대체재료의 연구, 전략원소의 유효기능의 고활용, 원소유효이용을 위한 실용재료설계기술 등 3가지 제안으로 연구테마를 2012년 2월에 공모하여, 2012년 6월 "원소전략 프로젝트" 연구영역과 연구거점 4군데를 채택하였다. 1. Dy, Nd 등을 대체할 목적의 자성재료영역. 2. Pt, Rh/Li, Co 등을 대체할 목적의 촉매/전지재료영역. 3. In, Ta 등을 대체할 목적의 전자재료영역. 4. Nb, Mo 등을 대체할 목적의 구조재료영역. 본 논문에서는 원소전략의 4개의 영역 중에서 자성재료영역의 현재까지의 연구동향에 대해서 기술하고자 한다.

한국기업의 전략적 품질경영과 경영성과 (A Study on the Impact of Strategic Quality Management and Business Performances in Korea)

  • 노부호;박영수
    • 품질경영학회지
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    • 제27권1호
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    • pp.1-17
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    • 1999
  • To satisfy the needs of customers, firms must supply customers with products of high quality. This requires firms establish a quality management system which pursues customer satisfaction in a business strategy. Quality management must be connected with the strategic chain and the firm can obtain excellent performances only when top management leadership which places people over profit is exercised. The purpose of this study is to analyse whether elements of strategic quality management has any effect on quality and business performances. A questionnaire was used for the survey. In this study, it is showed that elements of strategic quality management(strategy, leadership, customer satisfaction, quality improvement activity, technological innovation, shop floor management, employee participation) are positively correlated with the quality and business performances. This tells firms have to carry out the strategic quality management effectively based on the strategic chain and emphasizing leadership.

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PRIVATE DEVELOPERS' UNDERSTANDING ON THE IMPLEMENTATION OF STRATEGIC PARTNERING IN THE MALAYSIAN CONSTRUCTION INDUSTRY

  • Faridah Muhamad Halil;Mohammad Fadhil Mohammad;Rohana Mahbub;Ani Saifuza Shukor
    • 국제학술발표논문집
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    • The 4th International Conference on Construction Engineering and Project Management Organized by the University of New South Wales
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    • pp.542-549
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    • 2011
  • This research will attempt to reveal that private developers in the Malaysian construction industry have been practicing strategic partnering in their organizations. While the investigation was conducted using quantitative and qualitative approaches, this paper will only reveal results obtained from the questionnaire survey. Results from the questionnaire survey indicate that private developers in the Malaysian construction industry had implemented strategic partnering in their organizations. The elements of the partnering process, which are partnering formation, partnering application and partnering completion or reactivation were tested. The results show that all the elements of the partnering process have been exercised in their projects. Thus it can be surmised that strategic partnering has been practiced by private developers in the Malaysian construction industry.

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대학도서관의 전략적 계획 내용 분석 -미국, 영국, 캐나다, 호주 대학도서관을 중심으로 (A Comparative Analysis of Strategic Plans in University Libraries)

  • 조윤희
    • 정보관리학회지
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    • 제22권4호통권58호
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    • pp.111-128
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    • 2005
  • 최근 대학도서관은 물리적 장소로서 전통적인 도서관의 역할과 전자자원을 효율적으로 서비스 할 수 있는 가상도서관의 역할을 모두 수행해야 할 도전에 직면해 있다. 이에 대학도서관은 위기와 기회를 동시에 내포하고 있는 대학도서관의 미래를 적극적으로 설계하는 도구로서 전략적 계획을 수립하는 것이 필요하다. 본 연구는 미국, 영국, 캐나다, 호주 대학도서관의 전략적 계획의 실행 문서를 비교, 분석하여 그 내용을 형식적 요소와 내용적 요소로 구분하고 전략적 계획 문서에 포함되어야 할 최소한의 요소를 권고하였다. 아울러 UMI, OULS, UBCL, USL 등 선진 대학도서관의 최근 전략적 계획 문서의 사례를 통하여 사명과 비전, 전략 등의 내용을 구체적으로 제시하였다. 궁극적으로 본 연구는 아직 전략적 계획의 작성이 일반화되지 않은 우리나라 대학도서관에 전략적 계획 수립을 위한 방향 제시와 기초 자료를 제공하고자 하였다.

패션 콜레보레이션 브랜드에 대한 소비자 반응 -콜레보레이션 유형과 브랜드 민감성 효과- (Consumer Responses toward Fashion Collaboration Brands -Effects of Collaboration Type and Brand Sensitivity-)

  • 김은영;고순화
    • 한국의류학회지
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    • 제36권10호
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    • pp.1058-1073
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    • 2012
  • This study examines the effects of collaboration type and brand sensitivity on consumer responses toward fashion collaboration brands. For this study, six brands of fashion collaboration were selected by collaboration types: collaboration with same industry (Uniqlo-Jill Sander, H&M-Sonia Rykiel, and Levis-Jean Paul Gaultier) and collaboration with different industries (LG-Prada, Samsung-Armani, and LG-Levis). A selfadministered questionnaire was developed based on the literature that mainly included brand sensitivity, consumer response (brand association, brand values, and purchase intention), and marketing strategic elements in the context of fashion collaboration. For collecting the data, respondents were asked to choose and assess a previously purchased brand. A total of 299 usable data responses were obtained from Korean consumers aged from 15 to 40 years old. The consumer response toward the fashion collaboration brand consisted of four factors: Emotional value, perceived quality, symbolic value, and brand association. The results showed that the collaboration type had the main effect on emotional value, symbolic value, and purchase intention. Brand sensitivity had the main effect on brand association, emotional value, symbolic value, and purchase intention. There was also an interaction effect on emotional value. With respect to strategic marketing elements, product differentiation, premium pricing, and value pricing had partially positive effect on consumer responses; however, promotion had a negative effect on consumer responses (e.g., perceived quality, and emotional value). In addition, collaboration type or brand sensitivity moderated the effect of strategic marketing elements on consumer responses. This study discussed a managerial implication to develop a strategic brand alliance to manage brand equity in the fashion marketplace.

경영정보시스템 구축을 통한 전략적 민첩성의 달성: "H" 리조트 사례연구 (Establishment of Strategic Agility through a Management Information Systems: A Case Study of "H" Resort)

  • 정태웅;김창식
    • 디지털산업정보학회논문지
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    • 제16권1호
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    • pp.131-147
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    • 2020
  • Strategic agility plays an important role in maintaining a competitive advantage for companies, where information systems are introduced. The purpose of this study is to analyze the impact of the introduction of the information system on the strategic agility of the company through the analysis of the "H" resort, which has recently built the information system. Research shows that the introduction of resort management information systems promotes the level of strategic sensitivity, collective commitments and resource liquidity, which are key elements of strategic agility. This study confirmed that the establishment of resort information system has a positive effect on practitioners who want to create strategic agility. However, this study is a single case study and it is difficult to argue that the introduction of information systems is a positive for the strategic agility approach.

전략적지향성이 녹색경영성과에 미치는 영향에 관한 연구 (A Study on the Effects on the Strategic Orientation for the Green Management Performance)

  • 고영학;정영배
    • 산업경영시스템학회지
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    • 제36권4호
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    • pp.1-8
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    • 2013
  • The purpose of this study is to present that the strategic orientation affects on the green management performance. In order to carry out this research, the samples are reviewed and the ten hypotheses are verified reliably and appropriately. The results of the verification are summarized as follows: First, strategic directivity affects on the green management performance significantly. Second, two factors of the strategic directivity, customer orientation and technology orientation affect on the green performance relatively high. Finally, the two elements of the strategic orientation, competitive orientation and technology orientation affect on the financial performance significantly. In conclusion, this study shows all of the factors of the strategic orientation affect on the green management. In order to get the effective green management, education programs should be conducted by social support systems.

물류정보시스템 구현을 통한 전략적 민첩성의 달성: "H"기업 사례연구 (Establishment of Strategic Agility through a Logistics Information Systems: A Case Study of "H" Corporation)

  • 김창식;이정민;곽기영
    • 한국정보시스템학회지:정보시스템연구
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    • 제19권1호
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    • pp.63-77
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    • 2010
  • Strategic agility plays a critical role in sustaining competitive advantage in the turbulent environment. This study examines the relationship between a logistics information system and, strategic agility through the analysis of "H" corporation case. The results of case study showed that the introduction of logistic information system facilitates the degree of strategic sensitivity, collective commitments and resource fluidity, which are primary elements of strategic agility. This study gives an insight to the practitioners who attempt to create strategic agility through the implementation of logistic information systems.

대학도서관 전략적 계획의 평가에 대한 연구 - 국내 국립대학교 도서관 사례를 중심으로 - (A Study on the Evaluation of Strategic Plan of Academic Libraries - Focused on the Cases of National University Libraries in Korea -)

  • 이용재
    • 한국도서관정보학회지
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    • 제46권4호
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    • pp.551-574
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    • 2015
  • 이 연구는 국내 대학도서관의 장기발전계획의 유용성을 제고하기 위하여 장기발전계획의 내용을 분석하였다. 특히, 이 연구는 전략적 계획의 평가에 중점을 두고, 외국의 대학도서관 전략적 계획 평가 방법에 근거하여 평가기준을 도출하였다. 이에 따라 국내 대학도서관의 장기발전계획이 전략적 계획의 핵심요소를 얼마나 반영하고 있는지를 평가하였다. 평가 결과, 국내 대학도서관의 장기발전계획은 도서관 발전을 장기적 관점에서 견인하는 전략적 계획의 성격보다 일상업무로서의 도서관 운영계획의 성격을 더 많이 포함하고 있음이 밝혀졌다.

Brand Revitalization by Strategic Repositioning: A Case Study of Korando Sports

  • Shin, Youngsik;Cha, Kyoung Cheon
    • Asia Marketing Journal
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    • 제14권4호
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    • pp.1-22
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    • 2013
  • A growing gap between market needs and the capabilities of the enterprise prompts repositioning (Corstjens and Dolye 1989). This article examines the strategic repositioning of 'Korando Sports' undertaken by SYMC throughout the period from Jan. 2012 to Jun. 2012, to boost sales volume and market share by entering market of active-lifestyle consumers currently occupied by SUVs. SYMC's experience indicates that it is essential to close the gap between the market needs and the ability of the enterprise to make a shift to new consumer segment with a new positioning. The successful repositioning framework(Ryan et al. 2007) were employed in this paper. This framework is comprised of six elements: core strategic values, strategic flexibility/learning capabilities, customer awareness and sensitivity, external orientation, management commitment, and belief in the product and brand. The evaluation based on the successful framework also confirms that 'Korando Sports' case meets all the requirements of the successful strategic repositioning. This paper provides some of the managerial implications with aim of assisting executives in identifying strategic repositioning opportunities. Primarily, the 'Korando Sports' case affirms the repositioning as a viable strategy and indicates that repositioning is a feasible means for strategic change. Second, this case shows the influence of a target consumer and SYMC's repositioning to follow consumer preference for a particular attribute. Moreover, we can understand how a product formerly considered weak in attributes can enjoy benefits in other segments with the same attributes.

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