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http://dx.doi.org/10.11627/jkise.2013.36.4.1

A Study on the Effects on the Strategic Orientation for the Green Management Performance  

Ko, Young-Hak (Department of Industrial and Management Engineering, Incheon National University)
Chung, Young-Bae (Department of Industrial and Management Engineering, Incheon National University)
Publication Information
Journal of Korean Society of Industrial and Systems Engineering / v.36, no.4, 2013 , pp. 1-8 More about this Journal
Abstract
The purpose of this study is to present that the strategic orientation affects on the green management performance. In order to carry out this research, the samples are reviewed and the ten hypotheses are verified reliably and appropriately. The results of the verification are summarized as follows: First, strategic directivity affects on the green management performance significantly. Second, two factors of the strategic directivity, customer orientation and technology orientation affect on the green performance relatively high. Finally, the two elements of the strategic orientation, competitive orientation and technology orientation affect on the financial performance significantly. In conclusion, this study shows all of the factors of the strategic orientation affect on the green management. In order to get the effective green management, education programs should be conducted by social support systems.
Keywords
Green Management Performance; Strategic Orientation; Financial Performance;
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