• The Journal of the Korea Contents Association
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• v.10 no.7
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• pp.220-232
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• 2010

Companies have been difficult to capture the minds of consumers by staying in the sales phase in order to sell products. The marketing and brand management strategies of more understanding consumers and systematically managing for the perception of them are becoming important. Since launched, EXR has implemented a systematic brand management process from its early stage. Based on the idea of 'brand asset by customer' by Kevin Lane Keller that the total of consumer brand knowledge ultimately completes the company brand power, 'brand asset', to satisfy areas of 'functionality' and 'design', EXR pioneered its ultimate brand asset which is 'CAPORTS' and established its own identity called, 'PROGRESSIVE'. For the success of a brand management, there must be a clear vision supported by the determination of a specific brand identity. Also, it needs to be shared by members of the organization, and to maintain and manage it in the long run, an integrated management strategy is essential. On the basis of such identity, EXR was able to carry out the integrated management for its brand and the overall implementation of the marketing strategy. Therefore, In this study, we seek for a sustainable brand management strategy of fashion brand by looking into the process of the EXR's brand establishment.

• Information Systems Review
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• v.10 no.2
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• pp.137-158
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• 2008

Rapid development of various information technologies creates new opportunities in online and offline markets. In this changing market environment, customers have various demands on new products and services. Therefore, their power and influence on the markets grow stronger each year. Companies have paid great attention to customer relationship management. Especially, personalized product recommendation systems, which recommend products and services based on customer's private information or purchasing behaviors in stores, is an important asset to most companies. CRM is one of the important business processes where reliable information is mined from customer database. Data mining techniques such as artificial intelligence are popular tools used to extract useful information and knowledge from these customer databases. In this research, we propose a recommendation system that predicts customer's purchase intention. Then, customer's purchasing intention of specific product is predicted by using data mining techniques using receipt data set. The performance of this suggested method is compared with that of other data mining technologies.

• Economic and Environmental Geology
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• v.51 no.2
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• pp.77-85
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• 2018

There would be a possibility of uranium contamination around the nuclear power plants and the underground waste disposal sites, where the uranium could further migrate and diffuse to some distant places by groundwater. It is necessary to understand the biogeochemical behaviors of uranium in underground environments to effectively control the migration and diffusion of uranium. In general, various kinds of microbes are living in soils and geological media where the activity of microbes may be closely connected with the redox reaction of nuclides resulting in the changes of their solubility. We investigated the adsorption and precipitation behaviors of dissolved uranium on some solid materials using hydrogen gas as an electron donor instead of organic matters. Although the effect of hydrogen gas did not appear in a batch experiment that used granite as a solid material, there occurred a reduction of uranium concentration by 5~8% due to hydrogen in an experiment using bentonite. This result indicates that some indigenous bacteria in the bentonite that have utilized hydrogen as the electron donor affected the behavior (reduction) of uranium. In addition, the bentonite bacteria have showed their strong tolerance against a given high temperature and radioactivity of a specific waste environment, suggesting that the nuclear-biogeochemical reaction may be one of main mechanisms if the natural bentonite is used as a buffer material for the disposal site in the future.

• The Journal of Engineering Geology
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• v.20 no.2
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• pp.183-189
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• 2010

Fault gouge samples were collected from the fault cores of the boundary faults between the Cretaceous Basement and the Tertiary Waeup Basin. Fractal dimensions (D) were obtained by using survivor grains which were analysed from six thin sections of the gouges under the optical microscope. The elliptical survivor grains show a shape preferred orientation almost parallel to clay foliation in matrix, suggesting that it was formed by the rotation of the survivor grains in abundant fine-grained matrix during repeated fault slips. The size distributions of the survivor grains follow power-laws with fractal dimensions in the 2.40-3.02 range. D values of all samples but one are higher than a specific D value equal to 2.58 which predicts the self similarity of fragmentation process in constrained comminution model (Sammis et al., 1987), which indicates large fault slip and multiple faulting. Probably the higher D values than 2.58 mean the non-self-similar evolution of cataclastic rocks where fragmentation mechanism changed from constrained comminution to the grain abrasion accompanying selective fracture of larger grains.

• Science of Emotion and Sensibility
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• v.22 no.3
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• pp.3-20
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• 2019

With advancements in technology of virtual reality, it is used for various purposes in many fields such as medical care and healthcare, but as the same time there are also increasing reports of nausea, eye fatigue, dizziness, and headache from users. These symptoms of motion sickness are referred to as cybersickness, and various researches are under way to solve the cybersickness problem because it can cause inconvenience to the user and cause adverse effects such as discomfort or stress. However, there is no official standard for the causes and solutions of cybersickness at present. This is also related to the absence of tools to quantitatively measure the cybersickness. In order to overcome these limitations, this study proposed quantitative and objective cybersickness evaluation method. We measured 128-channel EEG waves from ten participants experiencing visually stimulated virtual reality. We calculated the relative power of delta and alpha in 11 regions (left, middle, right frontal, parietal, occipital and left, right temporal lobe). Multiple regression models were obtained in a stepwise manner with the motion sickness susceptibility questionnaire (MSSQ) scores indicating the susceptibility of the subject to the motion sickness. A multiple regression model with the highest under the area ROC curve (AUC) was derived. In the multiple regression model derived from this study, it was possible to distinguish cybersickness by accuracy of 95.1% with 11 explanatory variables (P_D.MF, P_D.LP, P_D.MP, P_D.RP, P_D.MO, P_A.LF, P_A.MF, P_A.RF, P_A.LP, P_A.RP, P_A.MO). In summary, in this study, objective response to cybersickness was confirmed through 128 channels of EEG. The analysis results showed that there was a clearly distinguished reaction at a specific part of the brain. Using the results and analytical methods of this study, it is expected that it will be useful for the future studies related to the cybersickness.

• Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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• v.20 no.2
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• pp.8-15
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• 2006

To reduce costs and address other practical concern related to architectural lighting, we have been involved in various aspects of advanced daylighting design and control. If we look toward future building trends, we see that the advanced has already successfully deployed such complex lighting control systems. This paper takes a broad view of what advanced manufacturers have done to develop energy efficient lighting control technologies such as sensors, lumen maintenance, time of day scheduling, peak demand reduction and so forth. First of all strategies, daylighting controls would also need to be commissioned to respond to the specific daylighting signature of the zone. To translate the daylight in term of the amount of energy savings, an electric lighting system is designed and automatic on-off control system integrated with the contribution of daylighting has been applied to the operating of the artificial lighting. The lighting analysis program, Lumen-Micro predicts the optimal layout of conventional fluorescent and incandescent lighting fixtures to meet the designed lighting level and calculates unit power density, which translates the demanded amount of lighting energy.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.10
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• pp.361-367
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• 2018

This study was conducted to survey 1,067 adult learners who are attending lifelong education center in universities in Seoul, Gyeonggi-do, and Chungcheongnam-do in order to understand educational satisfaction and its effects factors. Educational satisfaction is composed the following factors: overall satisfaction, instructor, education contents, education methods, educational facilities and environment, and staff service. Also, we had a conditional factor in educational satisfaction for this survey; for example, the analysis of correlation at the education satisfaction variables between age, region, and gender. The key study results are as follows. First, the overall educational satisfaction was higher than the level of averages in the lifelong institute of the universities. Second, the highest factor was the satisfaction at the adult learners which is instructors in their curriculums among various factors; however, the staff service was the lowest. The third, the main variables influencing educational satisfaction were instructors, education contents, and facilities and environments of the institutes. To be specific, the explanatory power of these three variables was about 36 percent of the total effects on the satisfaction of education. Therefore, the implication for managing the lifelong education institutes for the adult learners are that the institutes and universities should have a priority in these areas: instructors, education contents, and facilities and environments.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.10
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• pp.158-166
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• 2018

Contrary to urban development, urban regeneration is a process of land development through conservation, restoration, and management. In particular, ecologically based urban regeneration is an attempt to improve the quality of life in an area, establish a stable settlement space, and revitalize the local economy by considering the ecological environment. In this regard, the objectives of this study were to establish theoretical concepts and analyze the successful foreign cases of ecologically based urban regeneration, and propose a direction of socio-economic regeneration along with the physical-environmental regeneration of urban areas in Korea. The study results suggest the following. First, strategies must be developed to coordinate public transportation, such as buses and subways, by considering the importance of bicycle riders, along with the sustainable-commuting system. Second, both the importance of planning parks and trails around water systems in various scales while maintaining the existing natural environment as well as using natural elements, such as electric vehicles and wind-power generation systems, were emphasized. Third, urban regeneration for increased energy efficiency requires specific architectural planning and facilities. Fourth, education and research for easy access by the public, as well as public-private partnership, will be needed in the regeneration process.

• The Journal of the Korea Contents Association
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• v.8 no.6
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• pp.1-7
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• 2008

The paper is to solve the problem of existing sound system, which has difficulties of system organization and the increase of additional install cost and unfriendly interior. To solve the existing system, we drew the new sound system based on PLC and studied it. A transmitter and a receiver were designed using the PLC chip INT5500CS. Sound system was configured with a CD player that sound signals are sent from the transmitter and a speaker connected to the receiver. For analysis of characteristics of this system, a USBPre external sound card and Smaart Live 5 which is a PC-based sound measuring program were added. As a result of our experiment, the measured signal level is $2{\sim}3$[dB] lower than reference signal, latency is 16.69[ms] and the specific character of coherency is bad in high frequency band. Otherwise, this system transmits and receives signals over 90[%] in good condition as a result of measuring pink noise, frequency(1kHz), and phase, magnitude. In view of the result so far achieved, the system designed our team has excellent performance, it resolves defect of existing audio signal transmition system.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.12
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• pp.6143-6150
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• 2012

The current society, namely information society is now moving to a specific topic which is SMART. In this sense, recently a variety of social areas including communications and SOC domains are moving fast to this topic. In Korea, The electric power area has been doing a pioneering job relatively successfully and the water supply area is just now taking the first step. The purpose of this research is to develop a technical Framework for Smart Water Grid Service. Related researches has been studied and the 4 constituting technical element areas were defined first. For each of the four areas, a framework modeling was fulfilled and as a result, a TRM(Technical Road Map) was suggested for each of the area. Finally, an Enterprise TRM covering all of the 4 areas was described. Furthermore, the currently suggested Framework model was compared to a related model and it was found that the integration of the models is desirable to wholly cover from Macro to Micro level applications and services. It is expected that the current approach contribute, more or less, to the smart implementation in the areas of water management.