• International Journal of Advanced Culture Technology
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• 제10권3호
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• pp.263-271
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• 2022

The purpose of this study is to identify the degree of participation and the impact of social media sports contact motivation on sports activities. In order to clarify the purpose of this study, a total of 300 students from 150 male and 150 female university students in Gwangju and Jeonnam provinces in 2020 were selected by the convenience sampling method. The survey tool used to achieve the purpose of this study is the questionnaire method. Therefore, the questionnaire, which has already been verified for reliability and validity in domestic and foreign previous studies, was re-quoted, modified, or supplemented for the purpose of this study. For data processing, SPSS Windows 20.0 Version was used. For specific statistical analysis, frequency analysis, exploratory factor analysis, reliability analysis, and multiple regression analysis were performed according to the purpose of analysis. The results obtained through these results are as follows. First, it was found that the contact motivation for social media sports partially affected the degree of participation in social media sports. Second, it was found that social media sports contact motivation has a partial influence on sports participation. Third, the degree of social media sports participation was found to have a partial influence on sports participation.

• International Journal of Contents
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• 제6권2호
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• pp.53-58
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• 2010

Social capital is regarded as the alternative plan and the index of healthy society for constructing social tie through solving social problems on the basis of causal relationship between sports, social capital, and healthy society, in order to accomplish sound society. The role of sports to construct healthy society and social capital is emphasized here. To accomplish healthy society amid various social deviations nowadays, the value of sports should be newly recognized and highlighted among the general public. To attain this purpose, organizing sports club as a voluntary association and facilitating its activities, securing confidence for the sports organization and policies, developing and popularizing sports program to form community and civil society should be embodied. The research field of sports sociology should inquire into the most suitable condition in constructing healthy society and social capital, and should make efforts to find out realistic solutions to satisfy this that purpose. To examine this aspect, cooperative research on micro scale and macro scale of trust as social capital interdisciplinary research into the field of psychology and sociology, research on the methodology of the social network, and critical research are required.

• 지식경영연구
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• 제13권4호
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• pp.1-12
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• 2012

This study is to analyze the effect of participation in sports for all on the formation of social capital. For this purpose, this study used convenience sampling method with the 150 subjects who participated Sports for All in Seoul and Gyeonggi area. and selected 150 questionnaires excluding 30 unsuitable for the data. For data analysis was made by SPSS 17.0, performing exploratory factor analysis, reliability analysis, correlation analysis and multiple regression model. This analysis reveals that (1) participation eagerness in sports for all influence on influence on the formation of social capital.(social capital consist of information sharing, norms, trust, network) (2) participation period of time and participation frequency in sports for all don't influence on on the formation of social capital. (3) socioeconomic background don't influence on the formation of social capital. Therefore, it is necessary to improve the eagerness in sports for all.

• 한국콘텐츠학회논문지
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• 제10권4호
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• pp.415-423
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• 2010

본 연구는 중학생을 대상으로 스포츠 참가 정도와 스포츠 유능감 및 사회적 지지가 어떠한 관계에 있는지 살펴보기 위하여 서울시 지역에 소재하고 있는 중학생 41명을 대상으로 설문조사를 실시하였다. 가설 검증을 위한 통계분석 방법으로는 t-검정, 일원 변량분석, 상관분석, 다중회귀분석(multiple regression analysis)을 실시하였다. 통계분석을 통하여 얻어진 연구결과는 다음과 같다. 첫째, 남학생의 스포츠 참가정도가 여자 중학생보다 높게 나타났다. 그러나 여학생이 남학생보다 동료지지에 있어서는 더 높게 나타났다. 학년에 따른 스포츠 참가 정도에 있어서는 1학년이 가장 높게 나타났으며, 2학년의 경우 스포츠 유능감과 교사지지가 높은 것으로 나타났다. 또한 성적이 높을수록 사회적 지지가 높은 것으로 나타났으며, 가계소득 정도가 높을수록 스포츠 참가 빈도, 그리고 스포츠 유능감, 동료지지가 높은 것으로 조사되었다. 둘째, 스포츠 참가 정도는 사회적 지지에 직접적으로 영향을 미치지 못하고, 스포츠 유능감을 매개로하여 간접적으로만 영향을 미치는 것으로 나타났다. 따라서 본 연구결과는 청소년들의 사회적 지지를 높이는데 스포츠참가 유무보다는 스포츠 유능감 향상이 더 중요한 요인임이 밝혔다는데 의의가 있다.

• International Journal of Advanced Culture Technology
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• 제11권4호
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• pp.223-232
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• 2023

The purpose of this study is to determine the impact of social network sports community consciousness on loyalty and sports attitude. In order to achieve this research purpose, the population of the study was selected as adult men and women over the age of 20 who are active in the social network sports community in 2022. The sampling method used cluster random sampling to select a total of 300 people, 150 men and 150 women, as research subjects. The survey tool used was the questionnaire method, and the questionnaire whose reliability and validity had been verified in previous studies at home and abroad was used by requoting, modifying, or supplementing it to suit the purpose of this study. It was also structured on a 5-point scale. Frequency analysis, factor analysis, reliability analysis, simple regression analysis, and multiple regression analysis were performed on the collected data using the statistical program SPSS Windows 20.0 Version. The results obtained through this process are as follows. First, social network sports community consciousness was found to have a partial effect on loyalty. Second, social network sports community consciousness was found to have a partial effect on sports attitudes. Third, social network sports community loyalty was found to have a partial effect on sports attitudes. Considering these results, various activities such as decision-making process, relationship formation, and opinion expression of modern people are carried out by the O-line community. In addition, while in the past it was a format that led from offline activities to online activities, currently, there are more and more formats that lead from online activities to offline activities. Therefore, modern people's SNS sports community activities provide many experiences, which creates a sense of community and sports attitudes are formed based on this. This can be said to lead to loyal activities.

• 한국콘텐츠학회논문지
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• 제13권8호
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• pp.386-395
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• 2013

본 연구는 시간의 경과에 따라 사이버 스포츠서포터스 공동체의 사회적 관계 구조 변화를 탐색한 다음, 온라인상에서 축적된 사회적 자본의 유형을 규명하였다. 이 연구에서는 관람스포츠 가운데 서포터스의 회원 수가 많고, 매우 활발하게 활동하고 있는 그랑블루를 선정하였다. 이 연구에서는 사이버 스포츠서포터스 공동체가 태동된 후부터 3개월간의 게시판 내용을 주요 분석대상으로 삼았다. 최초 1개월간의 게시판은 630명, 2개월간의 게시판은 977명, 그리고 3개월간의 게시판은 1,848명이 활동하고 있었다. 자료분석은 넷마이너 4.0을 이용하였다. 결론은 다음과 같다. 첫째, 사이버 스포츠서포터스 공동체의 사회적 관계는 역동적으로 변화하는 양상을 보였다. 컴퍼넌트와 연결망 지수는 시간의 경과에 따라 변화하는 양상을 보였다. 둘째, 사이버 스포츠서포터스 공동체의 사회적 자본은 운동경기 및 훈련일정, 선수이적, 감독, 성적, 경기관람 및 시청, 응원, 응원복 및 응원도구, 선수, 팀 및 구단, 경기사진 및 동영상의 도구적인 사회적 자본, 기타 등으로 나타났다. 소수의 회원이 사회적 자본을 독점하는 현상을 보였다.

• 수산해양교육연구
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• 제29권2호
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• pp.593-606
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• 2017

This study aims to provide preliminary data capable of suggesting directivity of an initiating start by understanding consumer awareness through analysis of SNS social big data on marine sports. This study selected windsurfing, yacht, jet ski, scuba diving and sea fishing as research subjects, and produced following results by setting period of total 1 month from January 22 through February 22, 2017 on the SNS (twitter, blog) through the Social MatrixTM service of Daumsoft Co., Ltd., and analyzing frequency of mention, associated words etc. First, sports that was mentioned the most out of marine sports was yacht, which was 3,273 cases on twitter and 2,199 on blog respectively. Second, the word which was shown the most associated with marine sports was the attribute showing unique characteristic of marine sports, which was 6,261 cases in total.

• 한국체육학회지인문사회과학편
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• 제56권4호
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• pp.397-413
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• 2017

본 연구의 목적은 4차 산업혁명의 스포츠 현장 적용을 위한 탐색적 연구를 통하여 스포츠 업계 종사자들이 소셜 빅데이터를 직접 다루고 활용하기 위한 사례를 소개하고, 관련 정보를 제공하는 것이다. 수집된 문헌은 국내 외 학술 DB로부터 '소셜 빅데이터', '스포츠'와 관련된 문헌 302편이며, 분석된 문헌은 86편(국내 28편, 국외 58편)이다. 연구 결과, 스포츠산업 분야에 적용 가능한 소셜 빅데이터 분석 연구는 1) 스포츠 팬들의 관심사 및 스포츠 이벤트에 대한 주요 이슈 분석, 2) 미디어스포츠 인게이지먼트 연구, 3) 사용자 감성을 이용한 경기 승패 예측, 4) 프로선수 연봉 산정 모델 개발, 5) 연구동향 분석 등이 될 수 있다. 결론적으로, 스포츠산업 경영 분야에서 소셜 빅데이터 분석 기술은 다양하게 활용될 수 있기 때문에, 스포츠 업계 종사자들이 소셜 빅데이터 분석 기술을 직접 다루고 이를 활용하기 위해서는 IT기술에 대한 선행 학습, 연구수행을 통한 노하우 습득, 그리고 융합적인 사고의 전환이 필요하다.

• Journal of Sport and Applied Science
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• 제5권2호
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• pp.55-61
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• 2021

Purpose: This study aims to obtain basic data for conceptual establishment of sports participation and perceived benefits by considering prior research on the effects of sports participation to derive variables for perceived benefits of sports participants. Research design, data, and methodology: This study used an integrated literature review. A conceptual model is designed with reference to a prior study by adopting a guiding theory. Based on the key words. The literature collection was conducted online, and the reference period for the literature collection was for studies published between 2015 and 2020. Results: First, a total of seven related variables were derived from the literature analysis related to sports participation and physical benefits. Second, a total of six variables were derived from the literature analysis related to sports participation and mental benefits. Third, a total of four related variables were derived through a literature analysis related to sports participation and social benefits. Conclusions: Health fitness, objectified body consciousness, and social body shape anxiety, including body composition, approach physical benefits among perceived benefits through sports participation, and physical self-efficacy and physical self-concepts are related to physical benefits but are also shown to be related to mental benefits. And successful aging is seen to be close to social benefits and related to some mental benefits. Mental and social benefits can be seen as the variables derived from the results being related to the benefits, and more in-depth exploration of perceived benefits is needed.

• 한국컴퓨터정보학회논문지
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• 제27권10호
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• pp.81-88
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• 2022

이 연구의 목적은 소셜 미디어 스포츠 광고 인게이지먼트의 차이에 따라 이용자의 제품에 대한 신뢰도 형성과 구매의도에 어떠한 영향을 미치는지 규명하여 소셜 미디어 스포츠 광고 전략에 대한 방향성을 제시할 수 있는 근거자료를 만들어 내는 것이다. 이러한 목적을 달성하기 위해 소셜 미디어 활동을 하고 있는 스포츠 관련학과 대학생을 대상으로 자기평가기입법으로 작성하게 한총 810부의 설문지를 회수하여 불성실하게 작성된 45부를 제외한 765부의 설문지를 최종 유효 표본으로 사용하였다. 자료처리는 Window SPSS(ver. 23.0) 통계 프로그램을 활용하여 빈도분석, 요인 분석, 신뢰도분석, 상관관계분석과 다중회귀분석을 실시하여 다음과 같은 결론을 도출하였다. 첫째, 소셜 미디어 스포츠 광고의 인게이지먼트는 광고 제품의 신뢰에 유의한 영향을 미쳤다. 둘째, 소셜 미디어 스포츠 광고의 인게이지먼트는 광고 제품에 대한 구매의도에 유의한 영향을 미쳤다. 셋째, 소셜 미디어 스포츠 광고를 통해 얻어진 제품의 신뢰는 구매의도에 유의한 영향을 미쳤다.