International Journal of Advanced Culture Technology

The International Promotion Agency of Culture Technology (국제문화기술진흥원)
권호 표지
DOI QR코드

DOI QR Code

The relationship between Social Media Sports Contact Motivation and Sports Activity

  • Lee, Yongseon (Department of Sports Leisure, Honam University) ;
  • Jung, Hana (Department of Physical Education, Kookmin University)
  • Received : 2022.08.16
  • Accepted : 2022.09.08
  • Published : 2022.09.30
Download PDF
⟨ Previous Next ⟩

Abstract

The purpose of this study is to identify the degree of participation and the impact of social media sports contact motivation on sports activities. In order to clarify the purpose of this study, a total of 300 students from 150 male and 150 female university students in Gwangju and Jeonnam provinces in 2020 were selected by the convenience sampling method. The survey tool used to achieve the purpose of this study is the questionnaire method. Therefore, the questionnaire, which has already been verified for reliability and validity in domestic and foreign previous studies, was re-quoted, modified, or supplemented for the purpose of this study. For data processing, SPSS Windows 20.0 Version was used. For specific statistical analysis, frequency analysis, exploratory factor analysis, reliability analysis, and multiple regression analysis were performed according to the purpose of analysis. The results obtained through these results are as follows. First, it was found that the contact motivation for social media sports partially affected the degree of participation in social media sports. Second, it was found that social media sports contact motivation has a partial influence on sports participation. Third, the degree of social media sports participation was found to have a partial influence on sports participation.

Keywords

References

  1. N.I. Kim and S.M. Park, "The Effect of Media Sports Immersion on Smart Phone Users' Loyalty and Sports Activities", International Journal of Engineering & Technology, Vol. 7, No. 3, pp. 4-7, 2018. https://www.sciencepubco.com/index.php/IJET.
  2. S.M. Park and E.J. Tak, "The Relationship Between Sports Media Involvement Levels and Usefulness of Information Searching and Consumer Behavior, Journal of Engineering and Applied Sciences, Vol. 12, No. 10, pp. 2552-2555, 2017.
  3. J.S. Yoo and S.M. Park, "The Effects of Internet Media Ability on Interactivity and Sports Site Loyalty, Journal of Engineering and Applied Sciences, Vol. 12, No. 10, pp. 2556-2559, 2017.
  4. S.M. Park and A.H. Lee, "The Effects of Social Network Sharing on the Acceptance Attitude and channel Loyalty of Professional Baseball Media Sports Viewers, Journal of Engineering and Applied Research, Vol. 12, No. 20, pp. 9763-9767, 2017. https://www.ripublication.com/ijaer17/ijaerv12n20_70.pdf.
  5. S.M. Park and A.H. Lee, "An Influence of the Using Pattern of Sports Media on Loyalty & Sports Attitude", Journal of International Information Institute, Vol. 19, No. 9a, pp. 1344-8994, 2016. https://doi.org/10.17703/IJACT.2020.8.4.144.
  6. H.U. Park, T.S. Lim and K.S. Kim, "Relationship among adolescents' characteristics of e-sports participation, sports attitude and sports participation", The Korean Journal of Physical Education, Vol. 49, No. 2, pp. 357-367, 2010.
  7. E.J. Tak and H.A. Jung, "A Study on Sports Media Interest in Sports Values and Sports Activities", International Journal of Advanced Culture Technology, Vol. 9, No. 4 pp. 154-161, 2021. https://doi.org/1 0.17703/IJACT.2021.9.4.154. https://doi.org/10.17703/IJACT.2021.9.4.154
  8. H.A. Jung, M.G. Lee and S.M. Park, "The Relationship between Sports Media Immersion and Sports Continuation of University Students through Social Media", International Journal of Advanced Culture Technology, Vol. 8, No. 4 pp. 144-1521, 2020. https://doi.org/10.17703/IJACT.2020.8.4.144.
  9. M.K. Gi, Y.M. Kim and S.Y. Kim, "The Structural Relationships among Sports Activity Engagement, Emotional Intelligence, Smart Phone Addiction and Antisocial Tendency for Adolescents", The Korean Journal of Physical Education, Vol. 56, No. 3, pp. 271-282, 2017.
  10. D.Y. Roh, Y.S. OH and J. P. Kim, "The effect of SNS Characteristics on Satisfaction and Relationship Retention Intention of Martial Art Sports", The Journal of Korean Alliance of Martial Arts, Vol. 17, No. 4, pp. 13-25, 2020. https://doi.org/10.35277/KAMA.2015.17.4.13
  11. C.K. Chung, Media sports accommodation main point is participation level and relation of sports sense of values, Ph.D. University of Kookmin, Seoul, Korea., 2006.
  12. S.W. Ahn, The Structural Relationship Between the Adolescence's Media Sports Flow Experience and Exercise Flow, Exercise Emotion, and Exercise Adherence, Ph.D. Graduate School of Korea National University of Education, Seoul, Korea., 2015.
  13. C.K. Chung, Media sports accommodation main point is participation level and relation of sports sense of values, Ph.D. University of Kookmin, Seoul, Korea., 2006.
  14. S.M. Park, A study on the relation model of sports activities through internet media, Ph.D. University of Kookmin, Seoul, Korea., 2006.