Journal of Fisheries and Marine Sciences Education (수산해양교육연구)

The Korean Society for Fisheries and Marine Sciences Education (한국수산해양교육학회)
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An Analysis of the Current State of Marine Sports through the Analysis of Social Big Data: Use of the Social MaxtixTM Method

소셜 빅 데이터분석을 통한 해양스포츠 현황 분석 : 소셜매트릭스TM 기법의 활용

  • Received : 2016.02.24
  • Accepted : 2017.04.03
  • Published : 2017.04.30
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Abstract

This study aims to provide preliminary data capable of suggesting directivity of an initiating start by understanding consumer awareness through analysis of SNS social big data on marine sports. This study selected windsurfing, yacht, jet ski, scuba diving and sea fishing as research subjects, and produced following results by setting period of total 1 month from January 22 through February 22, 2017 on the SNS (twitter, blog) through the Social MatrixTM service of Daumsoft Co., Ltd., and analyzing frequency of mention, associated words etc. First, sports that was mentioned the most out of marine sports was yacht, which was 3,273 cases on twitter and 2,199 on blog respectively. Second, the word which was shown the most associated with marine sports was the attribute showing unique characteristic of marine sports, which was 6,261 cases in total.

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