• Fashion & Textile Research Journal
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• v.19 no.2
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• pp.194-206
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• 2017

This study analyzed the effect of individualism-collectivism propensity and social capital on participation activity as well as the effect of participation activity on fashion brands relationship orientation of social network service users. Also, this study investigated the difference in participation activity and fashion brands relationship orientation by participation level of social network service. A survey was conducted from October 1 to November 31, 2015, and 476 responses were used in the analysis. As results, the individualism-collectivism propensity was composed of vertical-horizontal individualism and vertical-horizontal collectivism. The social capital was composed of trust, norm, and network. Also, the participation activity was composed of personal interaction, consumer rights, information pursuit, interest pursuit, and economic pursuit. Vertical individualism positively affected information pursuit and economic pursuit, and horizontal individualism positively affected personal interaction, consumer rights, and information pursuit; in addition, vertical collectivism positively affected personal interaction, consumer rights, and interest pursuit. Horizontal collectivism positively affected information pursuit, but it negatively affected consumer rights. Consumer rights, information pursuit, interest pursuit, and economic pursuit of participation activity positively affected fashion brands relationship orientation. Also, there were significant differences in the participation activity and fashion brands relationship orientation by participation level. The study results provide useful information to the marketing strategies using social network service of fashion brands.

• The Journal of the Korea Contents Association
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• v.17 no.2
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• pp.439-448
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• 2017

Facial expression is important factor on social interaction. Facial muscle movement provides emotion information to develop social network. However, facial movement has less determined to recognize social emotion. This study is to analyze facial micro-movements and to recognize the social emotion such as intimacy, empathy, and valence. 76 university students were presented to the stimuli for social emotions and was measure their facial expression using camera. As a results, facial micro-movement. showed significant difference of social emotion. After extracting the movement amount of 3 unconscious muscles and 18 conscious muscles, Dominant Frequency band was confirmed. While muscle around the nose and cheek showed significant difference in the intimacy, one around mouth did in the empathy and one around jaw in the valence. The results proposed new facial movement to express social emotion in virtual avatars and to recognize social emotion.

• International Commerce and Information Review
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• v.19 no.4
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• pp.147-174
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• 2017

Korean companies currently operating in China have made active efforts to undertake corporate social responsibility activities and corporate advertising to improve their image, as well as marketing activities directly related to their products. In this context, this study aims to analyze how corporate social responsibility activities and corporate advertising influence a company's image from the perspective of Chinese consumers. This study also analyzes corporate image, consumer-company identification, and the structural relationship between the consumers' behavioral responses and their evaluation of Korean products. Based on theoretical discussions and previous studies, the study tests five research hypotheses for the development of a theoretical research model. In order to empirically test the research model, data were collected by enlisting and observing MBA students from major universities in China. The results obtained by actual analysis are as follows. First, corporate social responsibility activities and corporate advertising were found to be positively influential on corporate image. Second, corporate image is positively influential on consumer-company identification. The consumer-company identification of Chinese consumers' evaluation of Korean products, and positive evaluation of Korean products in turn induce positive influences on Chinese consumers' behavioral responses. These results suggest that the Korean companies already established in China not only need to enhance a positive corporate image but also have to make efforts to undertake corporate social responsibility activities and corporate advertising activities in order to improve their continuous and long-term relationship with Chinese consumers.

• The Journal of the Korea Contents Association
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• v.14 no.5
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• pp.332-346
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• 2014

The study supports not only the implicative results and strategic implication to social media staff and managers, but also extended the marketing studies in Korean financial institutions. This paper examined the effect of market orientation on social media marketing performance in the Korean financial institituions. Narver and Slater's market orientation theory was employed for the structural equation model framework. Indirect and direct implication on the social media marketing performance were analyzed. This study conducted online survey social media marketing staff and managers in 230 Korean financial institutions such as banks, securities, asset management, credit card, insurance companies. 102 responses were collected and analyzed. The results revealed that financial institutions' customer orientation, competitor orientation and inter-functional coordination have a positive impact on marketing communications execution degree but not direct effect on social media marketing performance except competitor orientation. Although it does not appear to have a statistically significant association between market orientation two concepts such as customer orientation and inter-functional coordination, and social media marketing performance directly, the competitive orientation has statistically positive impact.

• The Journal of the Korea Contents Association
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• v.16 no.10
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• pp.267-276
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• 2016

This study was conducted to explore the possibilities of educational use of social curation service, which is the third-generation social networking service called the "matters of interest type." To this end, the study selected nine college students, then have them use social curation service for about 50 days, and analyzed their responses by performing the focus group interview (FGI). As a result of the analysis, social curation service was found to have strong points, including collection of various types of information, classification and summary through creation of my own category, possibility of constant updating of matters of interest, and reduction of relative deprivation compared to existing social networking services. To solve these issues, constant promotion was needed. From the aspect of educational use, it was found that social curation service had possibilities for individuals and teams: For individuals, the service enabled voluntary search and use of information, configuration of my own data, and facilitation of self-directed learning. For teams, it enabled discussion and presentation activities through sharing.

• The Research Journal of the Costume Culture
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• v.25 no.1
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• pp.88-103
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• 2017

The rapid growth in the popularity of social media sites has meant that social media has become an important communication channel for brands. Brands create brand pages on social media to cultivate positive and strong relationships with consumers. This study seeks to enhance our understanding of how fashion brand pages in social media foster consumer-brand relationships by exploring the factors that affect the development of consumer-brand relationships. Drawing on the parasocial interaction theory, this study proposes parasocial interaction as a key factor of this process. Specifically, this study proposes four antecedents (vividness, interactivity, social presence, and focused attention) of consumers' parasocial interaction with brand pages, which further affects consumer responses in terms of affective engagement and brand loyalty. An online survey was administered with consumers who have followed and visited at least one fashion brand page via a social networking site (SNS). Structural equation modeling revealed that consumers' perceptions of vividness, interactivity, social presence, and focused attention on a fashion brand page positively affected their feelings towards parasocial interaction with the brand page, which in turn led to their affective engagement with the brand page and consequent brand loyalty. These findings suggest that consumers build relationships of varying degrees with brand pages in a similar manner to that with people, which leads to their development of a positive relationship with the brand. This study concludes with discussions and practical implications.

• Journal of Korea Society of Industrial Information Systems
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• v.17 no.1
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• pp.105-115
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• 2012

This study investigated the effect of willing assistance and social responsibility, which motivate one to buy products from social enterprise, upon functional and emotional values, company image and repurchase. To that end, survey was conducted on the subject of customers buying social enterprise products. 178 responses were used to verify research hypotheses through covariate structural equation model. The study results are as follows: First, willing assistance and social responsibility for buying products from social enterprise were shown to have significant effects on functional and emotional values. Second, functional and emotional values were presented to have significant impacts on company image and repurchase intention. Third, company image has a significant effect on repurchase intention.

• Journal of Technology Innovation
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• v.29 no.4
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• pp.125-160
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• 2021

Unlike existing social platforms that seek openness, an audio-based social platform is characterized by its limitations. This study uses the Value-Based Acceptance Model(VAM) to analyze the role that such limitations play in the user's acceptance of audio-based social media. In this study, restrictive properties are defined as access-limitation, communication-limitation, and content-limitation. This study aims to analyze the effect of each variable on the perceived value and usage of audio-based social media. The hypothesis test was conducted based on the survey responses total of 207 users and potential users. The results was analyzed that three limiting variables affect perceived benefit factors, usefulness and playfulness, and the user's acceptance intention. This study is significant in that it presents a model based on the VAM and provides guidance for new forms of social media growth.

• Journal of Ecology and Environment
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• v.31 no.4
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• pp.261-267
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• 2008

Growth and photosynthetic responses of one $C_3$ and two $C_4$ plants in the family Chenopodiaceae in three $CO_2$ concentration $([CO_2])$ conditions-low (about $243{\mu}mol\;mol^{-1}$, LC), present (about 378, PC), and high (about 465, HC)-were investigated in open top chambers. The relative growth rate (RGR) and net assimilation rate in the $C_3$ plant, Chenopodium album, increased with increasing $[CO_2]$, though the RGR was not enhanced significantly in the HC condition. The leaf area ratio and leaf weight ratio of the $C_3$ plant drastically decreased with increasing $[CO_2]$, suggesting that the $C_3$ plant invests more biomass to leaves in lower $[CO_2]$ conditions. The two $C_4$ plants, Atriplex glauca and A. lentiformis, showed relatively small changes in those growth parameters. These photosynthetic-pathway-dependent responses suggest that growth patterns of $C_3$ and $C_4$ plants have been altered by past increases in atmospheric $[CO_2]$ but that there will be relatively little further alteration in the future high-$CO_2$ world.

• Journal of The Korean Association For Science Education
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• v.25 no.6
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• pp.650-657
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• 2005

The study purported to develop STS education course material at the university level in order to enhance science literacy and understanding of the relationships among science, technology and society. A developed STS course was provided to 265 freshmen and sophomore students, majoring in the Humanities and the Social Sciences, the Natural Sciences and Engineering, and Fine Arts. Students participated in the survey examining changes in students' attitudes toward and perspectives on STS before and after the implementation. Ten questionnaires were selected from VOSTS for the survey. One additional questionnaire asked the students to elaborate their opinions on the need for a STS education course. The responses to the survey were analyzed according to types of questions and students' majors. As result, the developed STS course significantly increased students' science literacy. Among the participants, 97.7% responded that there is a need for STS education and provided reasons for such need. These results imply that there is a definite need for a STS class at the university level. According to the analyses of responses, there were different responses depending on the students' major. These differences imply that the major, academic background, level of interest in science, and knowledge of science of the students affect their perceptions on identifying the need for a STS education course.