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http://dx.doi.org/10.9723/jksiis.2012.17.1.105

A Study on Repurchase Intention for the Products of Social Enterprise  

Kim, Eun-Jung (동의대학교 경영정보학과)
Kim, Jong-Weon (동의대학교 경영정보학과)
Publication Information
Journal of Korea Society of Industrial Information Systems / v.17, no.1, 2012 , pp. 105-115 More about this Journal
Abstract
This study investigated the effect of willing assistance and social responsibility, which motivate one to buy products from social enterprise, upon functional and emotional values, company image and repurchase. To that end, survey was conducted on the subject of customers buying social enterprise products. 178 responses were used to verify research hypotheses through covariate structural equation model. The study results are as follows: First, willing assistance and social responsibility for buying products from social enterprise were shown to have significant effects on functional and emotional values. Second, functional and emotional values were presented to have significant impacts on company image and repurchase intention. Third, company image has a significant effect on repurchase intention.
Keywords
Social Enterprise; Willing Assistance; Social Responsibility; Functional Value; Emotional Value; Company Image; Repurchase Intention;
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Times Cited By KSCI : 3  (Citation Analysis)
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