• Title/Summary/Keyword: social media data

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An Empirical Research on Information Privacy and Trust Model in the Convergence Era (융복합 시대의 정보 프라이버시와 신뢰 모델에 대한 실증 연구)

  • Park, Cheon-Woong;Kim, Jun-Woo
    • Journal of Digital Convergence
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    • v.13 no.4
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    • pp.219-225
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    • 2015
  • There has been an exponential growth in the distribution and possession of sensitive information because of the emergence of various information channels such as smart devices, social media, etc. This enables the internet based web or mobile service operation institutions collecting the more personal information with ease, and in turn causes the issues of the privacy concerns. Followings are the results of this study: First, the information privacy concern has the negative effects upon the trust. Second, the information privacy concern has the negative effects upon the provision intention of personal information and the trust has positive effects upon the offering intention of personal information. At last, the offering intention of the personal information has the positive effects upon the behavior to provide the personal information.

A Multivariate Analysis of Changing Information Gaps in Korea (사회인구학적 배경에 따른 정보격차의 다원모형분석)

  • 심상완;김정석
    • Korea journal of population studies
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    • v.24 no.2
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    • pp.235-253
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    • 2001
  • As we are entering the information society, there are increasing concerns about information gaps which are believed to create serious obstacles to social integration and development. Previous studies on the information gaps in Korea, despite their contributions to our understanding of the issue, appear to be descriptive. This study attempts to analyze the relative importance of residential area, gender, age education, and household income for information gaps and their changes in recent years. Based on the data from two surveys conducted by the Information Culture Center, the study run multivariate logit model analysis of the sue of computer and internet. The result shows that all the variables except residential area have influences on the use of computer and internet. In terms of time change, gender-based difference in the use of digital media has decreased between 1998 and 2000 while the differences by all the other variables have remained constant or increased.

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A Study on Consumer Characteristics, and Clothing Buying Behavior by Clothing Involvement of College Female Students in China (중국 여대생들의 의복관여 수준에 다른 소비자 특성 및 의복구매행동에 관한 연구)

  • ;;Guolian Liu
    • Journal of the Korean Society of Clothing and Textiles
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    • v.26 no.2
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    • pp.205-215
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    • 2002
  • The purpose of this study was to identity the relationship of clothing involvement, consumer characteristics, and clothing buying behavior of college female students in China. A questionnaire was developed to measure clothing involvement, materialism, conspicuous consumption, reference group influence, clothing purchasing modes, fashion information sources. The questionnaire was administered to 390 college female students in Dandong of china. The data were analyzed using percentage, frequency, factor analysis, and t-test. The results of the study were as follows: 1. Subjects were divided into low clothing involved and high clothing involved groups according to the level of clothing involvement. 2. Three dimensions of materialism were derived by factor analysis such as Happiness-pursuing, Life-centered, and Sucess-symbolic. And three dimensions of conspicuous consumption and reference group influence were derived by factor analysis such as luxury oriented, Status symbolic, Brand-name oriented, and Comparative, Informational, Normative exactly. Clothing purchasing motives and fashion information sources were factor analysed as Social and Individual mole, and Printed & Electric-wave media, Marketer managed, Personal exactly. 3. There were significant differences between high involved and low involved consumers in consumer characteristics and clothing purchasing behavior. The high involved consumers showed more importance than low involved consumers about materialism especially in Happiness-pursuing about conspicuous consumption in status symbolic and about influence of reference group in comparative. The high involved consumers put more importance than low involved consumer individual motive as clothing purchasing motive, and marketer managed in clothing fashion information. The high invoked consumers showed more importance than low invoked consumers about evaluating attributes of product, and about store patronage criterion.

AIDS-related Knowledge, Attitudes and AIDS-Education Needs of Male Workers in Seoul and Kyungki areas (성인 남성 직장인의 AIDS 관련 지식, 태도 및 보건교육 요구도 조사 -서울, 경기 일부 지역을 중심으로-)

  • 전미경;김초강;진기남
    • Korean Journal of Health Education and Promotion
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    • v.16 no.2
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    • pp.1-17
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    • 1999
  • AIDS (Acquired Immunodeficiency Syndrome) known as 20th century's pest is spreading rapidly internationally, and the number of patients are increasing. Since the prevention vaccine has not been developed yet, the only available effective method for preventing AIDS is the health education. Most of the AIDS-infected persons are males, and especially over twenties of age. Therefore, it is necessary to measure the knowledge and attitudes on AIDS of male workers. The purpose of this study is to examine the knowledge, attitudes and education-needs of male workers on AIDS. The data were collected by a questionnaire survey of 977 workers who work in Seoul and Kyungki areas from September 1 thru October 4, 1997. The results were as follows: 1. We examined the level of knowledge on AIDS transmission, symptoms, diagnoses, and prevention methods. Even though respondents had a moderate level of AIDS-related knowledge, still sizable numbers believed that AIDS could be transmitted through casual contact. White-collar workers, higher education groups, higher income groups or those with age thirties showed respectively higher level of knowledge than the other comparison groups. 2. 85% of the respondents recognized AIDS as a serious problem. Statistical analysis revealed that white-collar workers, higher education groups or those with age twenties had more positive attitudes towards a AIDS patient than their counterparts. 3. Over 80% of the respondents replied that AIDS education in schools, work places, social agencies or by mass-media was necessary. 62.8% of the respondents mentioned that government should play the major role in developing AIDS education program. 4. The prediction model of AIDS-education needs was examined with using the multiple logistic regression method. The education level and AIDS-related knowledge were turned to be statistically significant factors influencing positively the perceived needs of AIDS education.

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Business Management and Marketing for Fermented Soybean Products on the Level of Farmhouses (장류가공사업 농가의 운영과 판매 실태)

  • 김은미;김화님;이승교
    • The Korean Journal of Community Living Science
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    • v.14 no.3
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    • pp.99-109
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    • 2003
  • This study was conducted to collect basic marketing and management data from businesses run by farmers producing traditional Kanjang and Doenjang, fermented soybean products. The actual conditions of the fermentation processing sites at farmhouses participating in the production of soybean fermentation products were investigated. The subjects of this survey were 130 small size farmhouse Kanjang and Doenjang processing sites nationwide. The frequency, percentage, t-value, chi-square, and ANOVA were used for statistical analysis. The farmhouse business surveyed were generally operated by rural women for non-farming business income. The percentage of co-worked sites was 71.2 while the percentage of sites operating with permits was 39.2. Generally, the the facilities, size, number of working people, and output were very small. The areas in which the products were sold, site-located regions and region metropolises, were equally weighted. Sales volumes in region metropolises for sites with permits were a little higher than sites without permits. Without regard to operation type, the percentage of sales was highest in cases of direct sale by customer order. Co-worked sites have been found to have more experience in publicity than individually operated sites. As for methods of publicity, co-worked sites use mass media such as newspapers and broadcasting. Individually operated sites usually use social organizations and acquaintances. It was found that the average sales of each site totaled 25 million Won. The average income of each site was 12 million Won, and average income per participant was 3 million Won. Total sales income for sites with permits was significantly higher than sites without permits. But personal income was much higher at individually operated sites without regard to whether the site had a permit or not. This kind of business was found to contribute to an individual's time management skills as well as instill a sense of pride.

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Achievement and effectiveness on oral health education of M high school students in Seoul (서울 M 고등학교 학생들의 구강보건교육에 대한 성취도 및 유효도)

  • Shin, Kyoung-Hee;Jin, Bo-Hyoung;Yoon, Mi-Sun
    • Journal of Korean society of Dental Hygiene
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    • v.11 no.5
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    • pp.801-809
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    • 2011
  • Objectives : The Purpose of this study is to apply an oral health education program to the high school students, to analyze their oral health knowledge and changes of behaviors, and to examine oral health education for effective, thus using all of those results as the basic data for developing materials on their oral health education. Methods : The study was conducted on the freshmen and women of M high student in Seoul City. They were in total 85 student, consisting of 77 of male student(90.6%) and 8 of female student(9.4%). Knowledge survey contained 38 questions including such as dental common knowledge, dental caries, and periodontal disease, while behaviors survey did 24 questions including such as tooth-brushing, brush selection and management, and prevention of oral disease. Results : First, oral health education had brought to improve oral health knowledge for high school students. Second, even with the improvement of oral health behaviors through the education, there was not statistically significant on behaviors such as the regular checkups and the usage of dental floss. And third, the students in general were satisfied with the oral health education. Conclusions : First, the oral health education being conducted in kindergarten and elementary school should be continued or expanded into the adolescence. Second, the oral health education should be focused efficiently on the learning objective demanding for a change of behavior through the repeated education, for which the education that is right for the high school students should be done. And third, for the effective oral health education in high school, the media that could cause interests should be developed.

HBase-based Automatic Summary System using Twitter Trending Topics (트위터 트랜딩 토픽을 이용한 HBase 기반 자동 요약 시스템)

  • Lee, Sanghoon;Moon, Seung-Jin
    • Journal of Internet Computing and Services
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    • v.15 no.5
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    • pp.63-72
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    • 2014
  • Twitter has been a popular social media platform where people post short messages of 140 characters or less via the web. A hashtag is a word or acronym created by Twitter users to open a discussion about certain topics and issues that have a very high percentage of trending. Since the hashtag posts are sorted by time, not relevancy, people who firstly use Twitter have had difficulty understanding their context. In this paper, we propose a HBase-based automatic summary system in order to reduce the difficulty of understanding. The proposed system combines an automatic summary method with a fuzzy system after storing the streaming data provided by Twitter API to the HBase. Throughout this procedure, we have eliminated the duplicate of contents in the hashtag posts and have computed scores between posts so that the users can access to the trending topics with relevancy.

Topic Modeling on Fine Dust Issues Using LDA Analysis (LDA 기법을 이용한 미세먼지 이슈의 토픽모델링 분석)

  • Yoon, soonuk;Kim, Minchul
    • Journal of Energy Engineering
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    • v.29 no.2
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    • pp.23-29
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    • 2020
  • In this study, the last 10 years of news data on fine dust was collected and 80 topics are selected through LDA analysis. As a result, weather-related information made up the main words for the topic, and we can see that fine dust becomes a big issue below 10 degrees Celsius. The frequency of exposure to the media and the maximum concentration of fine dust are correlated with positive. Topics related to fine dust reduction measures and the government's comprehensive measures over the past decade, topics related to products such as air purifiers related to fine dust, topics related to policies protecting vulnerable people from fine dust, and topics on fine dust reduction through R&D were found to be major topics. Measures against fine dust as a social issue can be seen to be closely related to the government's policy.

Comparison the Difference of User Experience for Mobile Facebook and Instagram Using Nonparametric Statistics Methods -Focused on Emotional Interface Model- (비모수적 통계방법을 이용한 모바일 페이스북과 인스타그램의 사용자 경험 차이 비교 -감성인터페이스 모형을 중심으로-)

  • Ahn, Ji-Hyun;Kim, Seung-In
    • Journal of Digital Convergence
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    • v.14 no.11
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    • pp.481-488
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    • 2016
  • This study is about comparing the mobile user experience of Facebook and Instagram which are most often used among the recent SNSs by the people in their 30s and under. This study analyzed the user experience level after dividing the user experience factors through the Creating Pleasurable Interfaces model, and suggested the mean analysis as well as the result of Wilcoxon rank test which is a nonparametric statistics method. As a result of study, the Display information visually factor in functional factor and the configuration of the main page in convenient factor were a statistically significant difference in the mobile user experience of Facebook and Instagram. It is expected that this study may help seeking the user experience factors to be promoted preferentially in a competitive situation through the statistical comparative evaluation of the experience of two SNS users.

Validating the Entrepreneurial Intention Model on the University Students in Saudi Arabia

  • HODA, Najmul;AHMAD, Naim;AHMAD, Mobin;KINSARA, Abdullah;MUSHTAQ, Afnan T.;HAKEEM, Mohammad;AL-HAKAMI, Mwafaq
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.11
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    • pp.469-477
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    • 2020
  • The main objective of this paper is to examine the applicability of Linan and Chen's entrepreneurial intention model (EIM) in predicting the entrepreneurial intention. EIM is an adaptation of the Theory of Planned Behavior that focuses on entrepreneurial intention and hypothesizing slightly different patterns of relationship with regards to subjective norms. The model also includes human capital and demographic factors. Snowball sampling method was used to collect data using the entrepreneurial intention questionnaire (EIQ) through several social media platforms. The survey indicates that the overall entrepreneurial intention of Saudi students is high (mean = 5.41). Eight out of the seventeen hypothesized relationships were found to be significant. Among the demographic variables, gender-personal attitude was significant whereas self employment experience and years of business education were found to be significantly related with perceived behavioral control. The statistical analysis using partial least square structural equation modelling validated the model. All the three antecedents of entrepreneurial intention were significantly related with entrepreneurial intention. The results of this study will help policy makers to get deep understanding into the phenomenon of entrepreneurship among Saudi university students and thereby develop a conducive environment. This study also validates the entrepreneurial intention model in a different cultural context.