• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.7 no.4
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• pp.55-64
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• 2012

This study was carried out to analyze factors influencing Korean consumers' attitude and buying behavior on the green products. The research model was constructed that values and personality variables affect on attitudes and the attitudes affect on buying behavior. Variables in the model were selected altruism and collectivism values, dominance and tolerance as personality. The results show that altruism, collectivism and tolerance have significant positive influence on the attitudes, but dominance has not. Attitudes on the green products connect to buying them positively. When consumers buy green products, a high price factor and distrust about the benefits of green products were investigated the largest concerns. We emphasize it is important based on the results of this study that green marketing should focus on social values, find consumer benefits and use trusty ways to communicate with consumers. Also, we need leadership and self-respect based on altruism and collectivism for the sustain ability of our society.

• Journal of Digital Contents Society
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• v.19 no.9
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• pp.1717-1726
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• 2018

This study is for looking into Factors affecting the Intention of using about Fitness Tracker based on IoT by Flow Theory and UTAUT Model. The independent variables of the IoT-based fitness tracker have been selected as Challenge, Skill Factors used in the Flow experience theory and selected the personal characteristics of health perception, enjoyment, Social Influence, and Facilitating Conditions. In addition UTAUT theory was used as parameter of Performance Expectancy and Effort Expectancy and intention of Use behavior was selected as a dependent variable. For verifying research hypothesis, This study collected 126 surveys data and carried out a statistical analysis by Smart PLS. The result shows that new Flow Experience and Personal Characteristic Factors with key variables in the UTAUT Model affect significantly to Intention of using about Fitness Wearable environment based IoT.

• The Journal of Korean Association of Computer Education
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• v.8 no.6
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• pp.55-63
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• 2005

The purpose of this study is to explore which factors influence the performance of computer practice-education in vocational high schools. We collected 604 response data from total 7 vocational high schools in Seoul City to test empirical analysis using SEM(Structural Equation Modeling) frequently used in social-science area. According to our results, all independent variables(learner's response learner's motivation, learner's attitude, learning contents, intention to learn, learner's ability and learning behavior) were found positively influencing learning performance of students. Based upon them we contributed our research model to combine TRA theory in psychology with Holton theory for academic implications. And also, from the perspective of practical implication, we can expect that our results will provide some useful guidelines for operating effective computer-practice education.

• The Journal of the Korea Contents Association
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• v.13 no.11
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• pp.356-365
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• 2013

As a form of reciprocity or exchange, gift giving is one of the processes that integrate a society. There has been a long history of research on gift giving behavior in the communication area. Recently with the advent of digital environment, digital contents gift giving behavior became a prevalent social custom. But there has been little research of an individual consumer's consumption behavior of digital contents gift giving. Drawing on the innovation theory, technology acceptance model, and gift giving literature, the author take a quantitative approach to the effect of innovation attributes on mobile coupon gift giving behavior. The result showed that innovation attribute did positive influence to mobile coupon gift giving behavior. Furthermore, consumer innovation attribute moderate in the relationship between product innovation and mobile gift giving attitude.

• Journal of Digital Convergence
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• v.18 no.2
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• pp.23-35
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• 2020

Mobile Money is a key factor of financial inclusion that can revolutionize the financial service delivery and hence enhance access to finance in emerging economies, especially the East African countries. This study therefore aims to study the determinants of individual's behavioral intention and usage of Mobile Money services in Ethiopia by usiing the UTAUT2 model. The research model was tested by sampling 200 respondents from different areas of Ethiopia. The analysis results found that Government Support, Facilitating Conditions, Performance Expectancy, Trust and Effort Expectancy are the key factors that affect the usage of Mobile Money service, while Lower Transaction Cost factors and Social Influence were not statistically significant. The findings provide useful information that only government's active efforts and support to promote mobile money services, through appropriate policies and regulations rather than lower transaction cost, can facilitate the adoption and dissemination of such services in Ethiopia.

• Health Policy and Management
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• v.10 no.3
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• pp.129-154
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• 2000

This study aims at providing the basic data necessary for developing a model of and the policies for the improved quality of life of the adult population by measuring and analyzing factors affecting the quality of life based on a WHOQOL-Bref survey of 1,200 persons above the age of 20 residing in Taegu Metropolitan City area. 1. The factors affecting their quality of life were measured as follows: The physical conditions got the highest point of 3.31 while the psychological conditions got 3.20 and the environmental conditions got the lowest point of 3.09. The overall quality of life was rated to be at 3.11 2. General conditions affecting the quality of life, such as the economic conditions, health conditions and stress all turned out to be variables having significant differences(p〈0.01) in all the factors affecting the quality of life. 3. Through the analysis, we also found out the positive correlation exists among all the factors determining the quality of life(p〈0.01), while the psychological factor turning out to have the highest correlation value(r=0.640) with the overall quality of life. 4. To find out the factors affecting all the aspects of quality of life, we also conducted a multiple regression analysis employing the general characteristics as an independent variable. The health, economic and stress conditions all turned out to be significant in all aspects(p〈0.01). Summarizing the above analysis, the quality of life has a high correlation with the psychological, physical and environmental conditions. It has also turned out that the health, economic and stress conditions have the greatest influence on the quality of life. Therefore, it is believed to be necessary that a comprehensive program be developed to promote the public health and to formulate a model for improvement of the people's quality of life that can enhance their physical, psychological and social health conditions.

• Journal of Family Resource Management and Policy Review
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• v.23 no.3
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• pp.43-74
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• 2019

The purpose of this study is to analyze the effect of perceptions of work and family life on employee job satisfaction and to form a policy approach that contributes to the enhancement of worker satisfaction. In particular, we wanted to analyze how the characteristics of each variable appeared in industry groups with different gender ratios of workers. A notable point of the study was that the respondents who answered that work and family had similar importance were satisfied with their working conditions. In addition, it was found that the higher an employee's evaluation of the work-family reconciliation policy, the higher the employee's satisfaction with their working conditions. As a result of a path analysis, it was found that the most male-dominant industry was manufacturing, and the most female-dominant industry was health and social welfare. In the case of respondents who were employed in the most-male dominant industry, the degree of an employee's understanding of the work-family reconciliation policy recognition, rather than the relative priorities of work and family life, had a greater effect on job satisfaction. On the other hand, respondents who were employed in the most-female dominant industry confirmed that their level of education was highly related to the degree of institutional recognition.

• Journal of Korea Technology Innovation Society
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• v.21 no.2
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• pp.684-714
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• 2018

Contrary to predictions, the market diffusion of smartwatch is proceeding slowly. Smartwatch companies should pursue new strategies to overcome this so-called chasm; however, little is known about smartwatch attributes valuable for target consumers. This study investigates beneficial and sacrificial features influencing overall perceived value of smartwatch, which in turn affects usage intention, and considers moderating effect of personal innovativeness. A total of 323 usable data were analysed using partial least squares. The results show that two benefits (utilitarian and hedonic) and three sacrifices (usability, performance, and finance) significantly impact on usage intention via perceived value. A significant effect of personal innovativeness as a moderator is also observed. Interestingly, the influence of social benefits on perceived value is not supported, which means strengthening image improvement strategies might not be appropriate for the diffusion. In order to overcome the chasm, suitable strategies should be used, and focusing on consumers who are highly innovative are strongly recommended.

• The KIPS Transactions:PartD
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• v.16D no.6
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• pp.945-960
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• 2009

The purpose of this study is to define determinants of VoIP user acceptance and to verify significant causality among latent variables - performance expectancy, effort expectancy, cost expectancy, social influence, facilitating conditions, behavioral intend, use behavior - based on UTAUT model. We presented the expanded hypotheses including the new factor, cost expectancy and analyzed the moderating effect of user age, gender and usage experience variables. For a accuracy of predicted results, we focused on survey analysis with 641 real user samples. Compared to previous studies, it is meaningful that this research verified the conceptual difference between behavioral intention and usage behavior. As a result, all proposed hypotheses accepted and moderating effects are supported significantly in age and use experience moderating variables.

• Cross-Cultural Studies
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• v.29
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• pp.177-199
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• 2012

Nowadays migrations between the countries are getting each day more active and a mixture of people with different cultural backgrounds strengthens the hybridism, whereupon the point of view on the migration of Koreans has been changed from a diasporan perspective to an transnational one. The expansion of the transnationalism affects the identity of the subsequent generations of the immigration giving way to a psychologically deterritorialized social identity, which is an important consideration in the study of subsequent generations of the immigration. This study examined the Korean immigration history and the current status of the Korean community in Spain since the 1960s. The early immigrants like fishing vessel crew members, instructors of Taekwondo, chicken sexers who, despite the limits of foreigners in Spain, went to find out the source of life with no hesitation, overcame the difficulties of the early settlers and finally managed to achieve local success. Current history of immigration that began in the mid-1960s went through the maturity during the 1970s and 80s and the Koreans in Spain these days, who have undergone differentiation in the occupational structure because of the crisis of pelagic fisheries, face new challenges due to changes in the environment of the country they reside. The Korean community is regarded as an 'exemplary minority group (Model Minority)' even though it is a minority group in number. Now that the interest for overseas Koreans is higher than ever at home and abroad, due to the economic growth of the Republic of Korea, the spread of its cultural influence -the Korean Wave as proof-, and the overseas Koreans suffrage conducted, the research of the Korean residents in Spain will be important as an advanced research of an unexplored field, as well as an opportunity to broaden the horizons of the existing study area that has mainly dealt with major regions only.