• 기술혁신연구
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• 제18권2호
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• pp.59-89
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• 2010

컨버전스는 소비자 니즈의 다양화, 고도화 및 관련 IT기술의 발전을 기반으로 21세기의 문화와 사회를 대표하는 키워드로 부각되었다. 현재 우리 사회는 컨버전스의 진화 단계에 있어 두 번째 단계인 산업간 융합 단계, 즉 IT의 활용 범위가 확대되면서 방송, 통신, 금융, 자동차, 의료 등 다양한 산업 영역이 융합되는 단계에 있으며, 본 연구의 대상인 통신 방송 결합상품은 이런 산업간 융합의 대표적 사례이다. 본 연구는 통신 방송 결합상품의 수용과정에 기술혁신상품의 수용모델인 TAM을 적용하여 결합상품의 서비스특성이 소비자의 해당 상품 수용의도에 미치는 영향을 분석하였다. 연구결과, 통 방 결합상품의 주요 서비스특성인 저렴한 비용(가격할인), 서비스 통합성, 선택가능성이 소비자의 지각된 유용성, 지각된 이용편의성 및 지각된 위험에 영향을 주어 소비자의 수용의도를 높일 수 있다는 것을 확인하였다. 본 연구결과는 통신 방송 결합상품의 수용과 확산을 위해서 가격할인 전략(요금전략)과 더불어 이용요금고지시스템, 납부시스템, 콜서비스시스템, 설치 및 A/S시스템의 통합과 같은 시스템적 통합(서비스전략), 그리고 이용자에게 선택권을 줄 수 있는 결합상품 및 관련 옵션들의 개발(상품전략)이 필요하다는 시사점을 제시하고 있다.

• 대한간호학회지
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• 제28권3호
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• pp.751-759
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• 1998

The study of the validity test on the self-monitoring scale for nurses In this study, both the literary survey as well as empirical research has been executed to test the validity of the scales that measure the construct of the self-monitoring scale. The self-monitoring scale could not be classified into five factors as Snyder suggested. Many other scholars (Briggs, Cheek and Buss, 1980) suggested 3 different classifications which was accepted by Snyder and Gangestad (1986). John, Cheek and Klohnen(1996) claimed a two-factor classification. As has been discussed, factor analysis is used to prove convergent validity within the factor and discriminant validity between the factors. However, depending on the researchers, many variations in classification of the factors were found and a lack of content and discriminant validity were found in the previous research findings. It is also important to note that Snyder's self-monitoring scale did not factor-load at over. 30 for all 25 items, regardless of how many factors could be classified. According to findings of this study, the self-monitoring scale neither classified as five, three or two factors nor factor loaded as hypothesized. It is also clear that Snyder's self-monitoring scale lacks convergent validity as the sub-factors of the scale failed to prove its uni-dimensionality. The A self-monit oring scale not only fail to overcome the problems of Snyder's self-monitori ng scale but even lost the attractiveness of the self-monitoring scale. In this study it was also found that the A self-monitoring scale was not classified in either in a two or three-factor classification as hypothesized. It is, of course, not desirable to use any scale that lacks convergent and discriminant validity even though it has been widely used and has held a great deal of influence on the field of social psychology. To overcome the shortcomings of Snyder's self-monitoring scale, Lennox and Wolfe(1984) suggested 13 items. This study was dedicated to test the validity and reliability of the scale, in which we found that the data presented in validity as the two factors were class ified and loaded as expected. Reliability was also proven by checking Cronbach's α for each factor and for the total items. In addition, a confirmatory factor analysis was executed for the 13 items using LISREL 8.12 program to confirm convergent validity in a two-factor classification. The model was fitting and sound : however, the self-monitoring scale was unfitted and not validated. Thus, it is recommended to use not the original nor the abbreviated self-monitoring scale but the 13 items in future studies. It should also be noted that items 7 and 13 should be removed to obtain better uni-dimensionality for the 13 items. These items loaded at over. 30, too high for the two factors in the test results of Factor analysis. In addition, it is necessary to double-check the cause of two-hold loading at over .30 for the two factors. It could be a problem caused by data or by the scale itself. Therefore, additional studies should follow to better clarify this matter.

• 부모자녀건강학회지
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• 제5권2호
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• pp.253-276
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• 2002

Mother and infant relationship has a great influence on child's developments. Expecially, mother and infant relationship is affected by mother and infant interactions during one year after birth and an omen of mother-infant interaction after birth is mother-fetus interaction. This study was conducted to develop mother-fetus interaction promotion program of talking and tactual stimulation aimed at enhancing sensitivity of primiparas and to evaluate the effect of the nursing intervention program on mother-fetus interaction and mother-infant play interaction. Non-eguivalent control group posttest design was used, and Blumer's symbolic interaction theory and Barnard's mother-infant interaction model was used a conceptual framework of this study. Fifty primiparas and infant(26 mother-infant dyads for intervention group and 24 dyads for control group) were recruited from three general hospital and an OBGY clinic located in Kwang Nung city. Data was collected from January 30th to December 20th in 2001. For the intervention group, programed education which focused on mother-fetus interaction in the 1st trimester. Telephone counselling was provided with interval of two weeks. For two groups, home visiting for data collection of mother- fetus interaction was conducted at 36 to 38 weeks of gestational age. And mother-infant play interactions were assessed at 4 to 6 weeks after birth using videotapes. Play situations were videotaped and two trained observers analyzed the tapes. The data were analyzed using chi-square test and Fisher's Exact Test to test the equivalence of two groups, and the effect of intervention progrom was determined with t-test and Wilcoxon Rank Sum test. The results were as follows: 1. The significant difference was found in mother-fetus interaction between two groups(t=2.085, P=0.0425). It indicated that intervention progrom was effective in improving mother-fetus interaction. 2. The significant difference was found in mother-infant play interaction between two groups(W=347.5, P=0.0001). In subscale analysis, three subscales showed significant differences between the groups: interactional behavior of mother(t=5.921, P=0.0001), interactional behavior of infant(t=5.736, P= 0.0000), and synchronic interactional behavior of mother and infant(t=7.940, P= 0.0000). In conclusion, this study has shown that the applied nursing intervention aimed at enhancing sensitivity of primiparas promoted mother-fetus interaction and mother-infant play interaction. Therefore, this study suggests that this nursing interventions to increase maternal sensitivity to the fetus's movement should be broadly applied to primiparas, which can be beneficial for formation of mother - infant relationship, and for promotion the social, affective, and cognitive developments of their children.

• 디지털융복합연구
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• 제15권6호
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• pp.39-50
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• 2017

본 연구는 스마트폰 중독에 영향을 미치는 요인을 개인특성, 환경 특성, 스마트폰 특성으로 나누어 이러한 특성이 스마트폰 중독정도 및 일상생활의 변화에 미치는 영향력을 살펴보는 것이다. 본 연구목적을 달성하기 위하여 스마폰 사용이 일상화되어 있어 스마트폰 중독에 쉽게 노출되어 있는 대학생들을 대상으로 설문을 수행하였다. 총 370부의 설문지를 회수하여 SPSS와 SmartPLS 2.0을 활용하여 구조방정식 모형으로 연구가설을 검정하였다. 분석결과, 첫째, 개인 특성 중 유능감과 관계성이 높을수록 스마트폰 중독에 부(-)의 영향을 미치는 것으로 나타났다. 둘째, 환경 특성 중 사회적 영향이 클수록 스마트폰 중독에 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 스마트폰 특성 중 편재성은 스마트폰 중독에 정(+)의 영향을 미치는 것으로 나타났다. 마지막으로 스마트폰 중독정도에 따라 일상생활의 변화에 긍정적 및 부정적인 정(+)의 영향을 미치는 것으로 나타났다. 본 연구의 결과는 스마트폰의 부정적인 측면만을 부각시켜 무조건 억제할 것이 아니라 스마트폰 중독정도에 따라 예방하고 개선할 수 있는 프로그램 개발을 위한 기초자료가 될 것으로 보인다.

• 디지털콘텐츠학회 논문지
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• 제16권2호
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• pp.283-290
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• 2015

본 논문은 최근 급증하고 있는 중국 유학생들의 SNS 이용 현상에 대해서 탐색하고자 하였다. SNS와 같은 커뮤니케이션 미디어는 그 활용 정도에 따라서 사회화와 깊은 관계가 있다. 따라서 국내 중국 유학생들의 SNS 이용 현황 및 그러한 SNS 이용에 영향을 미치는 요인에 대해서 분석해봄으로써 중국 유학생들의 스마트미디어 이용 트랜드와 한국 사회 정착의 관계를 유추해볼 수 있을 것으로 기대한다. 국내 중국 유학생의 SNS 이용에 영향을 미치는 요인에 대한 연구를 위해서 연구틀로 새로운 기술 수용 연구에 활용되어온 정보기술수용모델(TAM)을 적용하였다. TAM 이론에 근거해서 SNS의 기술적속성과 개인적속성 그리고 사회적속성을 독립변인으로 도출하였고, TAM에서 전통적으로 매개변인으로 입증된 지각된 용이성과 지각된 유용성을 매개변인으로 적용하였다. 연구 결과 몇몇 가설은 기존의 연구와 같은 결과를 보였으나, 서비스품질과 개인의 혁신성 등은 기존 이론과 달리 지각된 용이성에 긍정적인 영향을 미치지 않는 것으로 나타났다. 이는 SNS가 가지고 있는 미디어적 특성과 또 이미 어느정도는 익숙한 사회적 매체로 자리매김한 결과로 유추할 수 있겠다. 향후 보다 다양한 변인의 발굴과 전국 단위의 샘플링을 통해서 보다 객관적인 연구를 한다면 한국내 외국인들의 사회정착화와 커뮤니케이션 미디어의 상관관계를 고찰하는데 큰 도움이 될 것으로 기대한다.

• 여성건강간호학회지
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• 제4권2호
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• pp.173-186
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• 1998

In this study, both the literary survey as well as empirical research has been executed to test the validity of the scales that measure the construct of self-monitoring scale could not be classified into five factors as Snyder suggested. Many other scholars (Briggs, Cheek and Buss, 1980) suggested 3 different classifications which was accepted by Snyder and Gangestad (1986). John, Cheek and Klohnen (1996) claimed a two-factor classification. As has been discussed, factor analysis is used to prove convergent validity within the factor and discriminant validity between the factors. However, depending on the researchers, many variations in classification of the factors were found and a lack of content and discriminant validity was found in the previous research findings. It is also important to note that Snyder's self-monitoring scale, did not factor-load at over 30 for all 25 items, regardless of how many factors could be classified. According to findings of this study, the self-monitoring scale neither classified as five, three or two factors nor factor loaded as hypothesized. It is also clear that Snyder's self-monitoring scale lack convergent validity as the sub-factors of the scale fail to prove its uni-dimensionality. The A self-monitoring scale not only fail to overcome the problems of Snyder's self-monitoring scale but even lost the attractiveness of the self-monitoring scale. In this study, it was also found that the A self-monitoring scale was not classified as hypothesized in either in a two or three-factor classification. It is, of course, not desirable to use any scale that lacks convergent and discriminant validity even though it has been widely used but also has held a great deal of influence on the field of social psychology. To overcome the shortcomings of Snyder's self-monitoring scale, Lennox and Wolfe(1984) suggested 13 items. This study 1. was dedicated to test the validity and reliability of the scale, in which we found that the data presented in validity as the two factors were classified and loaded as expected. Reliability was also proven by checking Cronbach's alpha for each factor and for the total items. In addition, a confirmatory factor analysis was executed for the 13 items using LISREL 8.12 program to confirm convergent validity in a two-factor classification. The model was fitting and sound ; however, the self-monitoring scale was unfitted and not validated. Thus, it is recommended to use not the original or the abbreviated self-monitoring scale but the 13 items in future studies. It should also be noted that items 7 and 13 should be removed to obtain better uni-dimensionality for the 13 items. These items loaded at over .30, too high for the two factors in the test results of factor analysis. In addition, it is necessary to double-check the cause of two-hold loading at over .30 for the two factors. It could be a problem caused by data or by the scale itself. Therefore, additional studies should follow to better clarify this matter.

• 시큐리티연구
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• 제58호
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• pp.215-241
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• 2019

본 연구는 군의 보안문제가 국방과학기술의 발전과 더불어 사이버보안 등 기술적인 분야에 치중되어 왔던 점을 감안하여 조직문화 관점에서 군의 보안문제에 대해 접근하였다. 이러한 배경에서 선행연구를 통해 군의 보안문제에 영향을 미치는 변수를 추출 후 변수 간의 인과적 관계를 구조방정식모형 분석을 통해 검증하였다. 연구 결과의 의의는 다음과 같다. 첫째, 군 조직문화는 군인들의 가치관(국가관, 안보관, 군인정신)을 확립하는데 기여함은 물론 보안준수의지와 군 조직의 보안수준을 향상시키는데 직/간접적인 영향을 주고 있었다. 이것은 현재 군의 전반적인 조직문화가 장병들의 보안의식과 조직 보안성과 달성에 영향을 주고 있다는 점을 알려줌과 동시에 올바른 조직문화 조성을 위해 각고의 노력이 필요함을 나타낸다. 둘째, 군인의 가치관은 개인의 보안준수의지와 보안성과에 긍정적인 영향을 나타내고 있었다. 가치관은 조직문화를 이해하는 것에서 출발하며, 올바른 가치관이 형성되었을 때 조직의 보안태세 확립에 노력을 기울일 수 있다는 점을 알려준다. 셋째, 한국군의 맥락에 부합된 변수들을 추출하여 인과적 관계를 검증함으로써 연구의 완성도를 높였다는 점이다. 이러한 연구의 의의에도 표본의 대표성 확보, 보안수준 변화요인을 확인하기 위한 시계열 연구, 연구자 및 데이터의 삼각화 등은 연구의 한계이다.

• 벤처창업연구
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• 제13권4호
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• pp.73-82
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• 2018

본 연구는 기업가정신 수업을 수강하고 있는 대학생들의 기업가정신 구성요소가 창업실패두려움을 매개로 창업의도에 미치는 영향을 실증적으로 분석하였다. 본 연구의 연구모형을 검증하기 위해 K대, S여대, S대, H대 등 서울 소재 4개 대학교의 기업가정신 교육과정 참가 대학생 356명의 설문을 분석했다. 변수간의 관계에 대한 연구모형의 신뢰성과 타당성을 검증하기 위해 요인분석 및 상관관계 분석을 실시하였고, 가설의 검증을 위해 회귀분석 및 매개효과분석을 사용하여 실증분석을 실시했다. 연구 결과, 기업가정신 구성요소는 창업의도에 정(+)의 영향을, 창업실패두려움은 창업의도에 부(-)의 영향을 미치는 것으로 나타났다. 또한 창업실패두려움은 기업가정신 구성요소 일부와 창업의도 사이를 매개하는 것으로 확인되었다. 연구결과에 따라 미래에 주도적으로 본인의 진로를 개척하며 미래성장을 이끌어갈 대학생의 창업 활성화를 위해서 기업가정신 구성요소를 강화할 수 있는 다양한 기회를 제공해야 한다. 그리고 창업실패두려움을 낮출 수 있도록 스타트업 현장을 체험할 기회를 주어 창업에 대한 막연한 두려움을 낮추고 창업함에 발생하는 기회비용으로 창업을 두려워하지 않도록 재학 중 창업경험을 대외적으로 인정되고 취업 등에 활용할 수 있는 자산으로 인정할 필요가 있다.

• 유통과학연구
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• 제11권10호
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• pp.5-15
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• 2013

Purpose - With the increase in fervor to purchase luxury brands, new social problems have arisen, such as excessive preoccupation with luxury brands and high preference for forged luxury goods. Therefore, the issues related to luxury brands, termed "Luxury Syndrome," have emerged as an area of great interest for researchers and practitioners. However, previous studies neglect to categorize this preference for luxury brands. Therefore, this study aims to identify the different purchasing behaviors of consumers using the types of luxury brands preferences as parameters. Research design, data, and methodology - This study arranges a causal relationship model assuming that purchase behaviors positively (+) affect typified preference for luxury brands and purchase intentions. We administered a questionnaire survey to the purchasers who bought luxury brands from department stores to secure additional data necessary to verify the hypotheses in this study. We then processed the data using SPSS 19.0. We further analyzed the basic data using frequency and descriptive statistical analysis, and verified the measurement tools through feasibility and reliability analyses. Moreover, this study uses multiple regression analysis to verify the hypotheses. Further, this study tests the path effect between luxury brand purchase attitude and purchase behavior, with non-intrinsic preference and intrinsic preference as the mediating variables. Results - Based on the results, the impact of tendencies of conspicuous consumption and self-monitoring on non-intrinsic preference was significantly positive (+), while the impact of tendencies of pursuit of a reference group, conspicuous consumption, and self-monitoring on intrinsic preference and purchase intentions was significantly positive (+). Further, non-intrinsic and intrinsic preferences positively (+) influence purchase intentions and the impact of non-intrinsic preference took an absolute portion. However, the tendency of dependence on brands negatively (-) impacts purchase intentions. The results showed that self-monitoring and conspicuous consumption tendencies have greater effect on purchase intention, which is mediated by non-intrinsic preference. In contrast, reference group following tendency has a greater effect on purchase intention, which is mediated by intrinsic preference. Conclusions - Based on the results, the study verifies that the consumption of luxury brands in Korea has not yet entered the settling period. The tendency for conspicuous consumption and the tendency for pursuit of the reference group were relatively important aspects for the consumers who prefer luxury brands non-intrinsically and intrinsically, respectively. Especially, it was found that the purchase intentions for forged brands originate from the tendency to depend on brands. Based on these findings, this study suggests the measures to develop and mature the luxury brands market, and reinforce marketing performance at the three levels, that is, government, distributors, and manufacturers. The luxury brands manufacturers should devote themselves to the production and design of products to catch the attention of mature consumers of luxury brands. The luxury brands distributors should then raise the level of Customer Relationship Management (CRM) for opinion leaders. Finally, the Government should prepare effective policies for the development of luxury brands and provide a variety of economic support.

• 유통과학연구
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• 제15권11호
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• pp.83-93
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• 2017

Purpose - The study aims to analyze the VMD(Visual Merchandising) perception factors in recent sporting goods store and clarify the effect of each VMD perception factors on brand image, satisfaction, and customer revisit intention. The VMD perception factors play an important role in attracting and actually inducing sales to the visiting customers. It has investigated the effect of VMD perception on customer satisfaction and revisit intention. It is expected that the company's marketing strategy with VMD will be differentiated and competitive in sports item stores, brand image enhancement, customer retention, and acquisition. Research design, data, and methodology - In order to verify the hypotheses of this study, a total of 380 questionnaires had been distributed. 360 respondents were used in the final analysis excluding 20 respondents' incomplete answers. The SPSS 18.0 program was used and the data analysis was conducted for the demographic characteristics and distribution behavior. Principal Components Analysis was used for the common factor extraction for validity analysis, and factor analysis was conducted to verify such as validity in brand image or brand attitude. As for Multiple regression analysis, was performed to verify and in the research model, and in and , the mediation was defined through the Sobel Test in order to verify the brand image mediating effects on VMD, store satisfaction, and revisit inquiry of sports store. Results - Qualitative research shows that VMD sub-variables such as aesthetic, fitness, and functional convenience influence store satisfaction and revisit intention. As a result of analyzing the mediating effect of the brand image, the more VMD is strengthened, the more brand image is improved and store satisfaction is also increased. Conclusions - VMD enhancement requires a VMD strategy aligned with the company's management policies and objectives, a visual directing and consistent concept that delivers a strong message to customers. The customer actual purchasing behavior is a combination of various factors such as sports item stores' interior design, display, advertisement promotion like POP(Point of Purchase), salespersons and their service quality, so that the VMD image and the brand image must be consistent and a unique strategic plan is required.