• Title/Summary/Keyword: social influence model

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Verification of the Theory of Planned Behavior that Predicts the Intention for Gambling Abstinence of Problem Gamblers (문제도박자의 단도박 의도를 예측하는 계획된 행동 이론 검증)

  • Park, Keun-Woo;Seo, Mi-kyung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.11
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    • pp.232-238
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    • 2019
  • The purpose of this study is to verify the feasibility of a model, based on the Theory of Planned Behavior (TPB), that predicts the intention of a problem gambler to abstain from gambling. In order to investigate attitudes toward gambling abstinence, subjective norms, perceived behavior control, and intentions to abstain from gambling, we surveyed 100 problem gamblers who used community-based service centers. Furthermore, we analyzed by the structural equation model whether attitude toward gambling abstinence, subjective norms, and perceived behavior control can influence the intention to abstain from gambling. The analysis of the study model revealed that the most powerful predictor of the gambling abstinence intention is perceived behavior control, followed by a positive attitude toward gambling abstinence. In contrast, subjective norms did not show a significant influence on intentions for gambling abstinence. Based on these results, we propose cognitive-behavioral interventions to improve attitudes and self-efficacy toward gambling abstinence in order to help problem gamblers recover. In other words, continuous support and coping-skills training are needed to reinforce the belief that people can recover from a gambling problem, and information and education on problem gambling to improve positive attitudes can also be helpful. Therefore, it is possible to consider not only the treatment of gambling problems, but also to provide preventive interventions centering on the addiction management institution.

Reliability Analysis of VOC Data for Opinion Mining (오피니언 마이닝을 위한 VOC 데이타의 신뢰성 분석)

  • Kim, Dongwon;Yu, Song Jin
    • Journal of Intelligence and Information Systems
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    • v.22 no.4
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    • pp.217-245
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    • 2016
  • The purpose of this study is to verify how 7 sentiment domains extracted through sentiment analysis from social media have an influence on business performance. It consists of three phases. In phase I, we constructed the sentiment lexicon after crawling 45,447 pieces of VOC (Voice of the Customer) on 26 auto companies from the car community and extracting the POS information and built a seven-sensitive domains. In phase II, in order to retain the reliability of experimental data, we examined auto-correlation analysis and PCA. In phase III, we investigated how 7 domains impact on the market share of three major (GM, FCA, and VOLKSWAGEN) auto companies by using linear regression analysis. The findings from the auto-correlation analysis proved auto-correlation and the sequence of the sentiments, and the results from PCA reported the 7 sentiments connected with positivity, negativity and neutrality. As a result of linear regression analysis on model 1, we indentified that the sentimental factors have a significant influence on the actual market share. In particular, not only posotive and negative sentiment domains, but neutral sentiment had significantly impacted on auto market share. As we apply the availability of data to the market, and take advantage of auto-correlation of the market-related information and the sentiment, the findings will be a huge contribution to other researches on sentiment analysis as well as actual business performances in various ways.

A Study on the Influencing Factors of Baby Boomer's Reemployment Intention Using Extended TPB Model -Including the Moderating Effect of Personal Characteristics- (확장된 TPB 모형을 활용한 베이비부머의 재취업 의도 영향 요인에 관한 연구 -개인 특성의 조절 효과를 포함하여 -)

  • Yune, Byung-Hwa;Lee, Sang-Jik
    • Journal of Digital Convergence
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    • v.19 no.5
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    • pp.117-126
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    • 2021
  • This study analyzed the factors influencing baby boomers' reemployment intentions. The extended Theory of Planned Behavior(TPB) as a research model used in this study. The extended TPB added outcome expectations and economic preparation as independent variables. Personal characteristics were set as a moderating variable and reemployment intention was set as a dependent variable. Based on the questionnaire survey of 250 baby boomers for the established research model, an empirical test was conducted through regression analysis. The results of empirical testing are as follows. Attitude, perceived behavioral control, and outcome expectations had a significant positive (+) effect on the baby boomer's reemployment intention. On the other hand, economic preparation had a significant negative (-) effect. Social norms have not been tested for significant influence relationships. Among the significant variables, economic preparation was found to have the greatest influence. The results of moderating effect of personal characteristics, both agreeableness and conscientiousness were found to play a role in moderating between attitudes and reemployment intention, between outcome expectations and reemployment intention. Based on these research results, academic and practical implications for the baby boomer's reemployment were presented.

The Influence of Career-Education on Job Satisfaction in the Multicultural Family Service Centers Focused on the Mediating effects of Multicultural Practice Competence and Organizational Climate (다문화가족지원센터의 직무 재교육이 직무만족도에 미치는 영향: 조직풍토와 다문화실천역량의 매개효과를 중심으로)

  • Shin, Hyo-Jin
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.4
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    • pp.257-265
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    • 2021
  • This study analyzed the influence of career-education on job satisfaction in the multicultural family service centers focused on the mediating effects of multicultural practice competence and organizational climate. A self-reported questionnaire survey was done on 180 multicultural practitionser in Seoul and Kyunggi Do. A total of 175 copies were used for final analysis with ones insincerely made were excluded. Collected date underwent Multivariate structural equation model analysis using AMOS 21.0 and frequency, descriptive, and corelation analysis were made using SPSS 20.0. Statistical program. The study results revealed that career-education directly affect organizational climate and multicultural practice competence, and organizational climate directly affected job satisfaction. Career education did not affect job satisfaction, but organizational climate had complete mediating effect in the structural equation model. Additionally multicultural practice competence didn't have an effect on job satisfaction and mediating effect in the structural equation model. Based on the results, intervention strategies to increase job satisfaction of multicultural practitioners and future study implications were suggested.

Research on the Leadership Types in Italian Restaurants (이태리 레스토랑 종사자들의 리더십 유형에 관한 연구)

  • Yim, Seoung-Bean;Kim, Pan-Jin
    • Journal of Distribution Science
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    • v.10 no.12
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    • pp.35-43
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    • 2012
  • Purpose - This study analyzes the effects of types of leadership on the employees of Italian restaurants, its efficacy, and organizational citizenship behavior, utilizing a causal assessment model. In this study, independent variables such as the type of leadership perceived in the manager or chef by an Italian restaurant's employees, and its efficacy were parameters, and the organizational citizenship behavior and organizational effectiveness were the variables representing the results in the hypothesis. The study aimed to draw implications by verifying the leadership via efficacy and the impact on organizational citizenship behavior of Italian restaurants. Research design, data, methodology - For the purpose of this analysis, specific questionnaire items were configured according to the theory and efficacy of the study. From a questionnaire used in organizational citizenship behavior comprising 22 questions, six were modified to suit the research purpose of this study. The configured questionnaire comprised 5 parts and 40 items. A Likert (Likert) 5-point scale was utilized to measure responses to the questionnaire items from the employees of an Italian restaurant in Seoul who participated in the survey. For data collection, 400 questionnaires were distributed, and 344 collected. Factor analysis and reliability verification were conducted using SPSS18.0 and AMOS18.0. A covariance structure analysis was conducted to test the research hypotheses. Results - Based on the results of the analyses, the summary and suggested implications of the research are as follows: The covariance structure analysis used to analyze the kind of effect transformational and transactional leadership styles in Italian restaurant employees had on self-efficacy, group-efficacy, and organizational citizenship behavior, indicated that among the characteristics of transformational leadership (such as, idealized influence, inspirational motivation, individual consideration, and intellectual stimulation), idealized influence and individual consideration had a positive influence on self-efficacy. Idealized influence, individual consideration, conditional reward, and management by exception also positively influenced self-efficacy and altruistic and conscientious behavior (organizational citizenship behavior). Conclusions - Results suggest that with regard to self-efficacy and group efficacy, managers in different departments and chefs should provide team members with a vision for the future, increase their confidence in their abilities, and build their trust in the organization. By evaluating employee performance and experiences, management can demonstrate leadership and encourage organizational citizenship behavior through enjoyable, voluntary participation. Transformational and transactional leadership is effective in group processes that include social-exchange relationships, self-efficacy and group efficacy, and organizational citizenship behavior. However, as this research study utilizes only self-reported data, it has several limitations, such as a vulnerability of errors caused by the various experiment types. A significant limitation of this study is the lack of potential for the duplication of results. The covariance structure analysis, however, provides complementation to limit the impact of errors from self-reporting studies. A future study can extend this research by utilizing different data collection methods.

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Exploring Factors Affecting Acceptance Intention and Recognition of Robot-Based Education for Mother with Young Children. (영유아기 자녀를 둔 어머니의 로봇활용 교육에 대한 인식 및 기술수용의도 분석)

  • Lee, Ha-Won;Shin, Won-Ae
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.7
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    • pp.462-474
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    • 2020
  • The purpose of this study is to provide fundamental data for robot-based education at home by analyzing the factors affecting the recognition and technology acceptance attitudes of mothers with young children. For this purpose, a questionnaire survey was administered to 319 mothers with young children in Seoul and Gyeonggi Province, and one-way ANOVA, chi-square, correlation analysis, and regression analysis were conducted for statistical verification. As a result, there was a significant difference in the robot-based education at home of mothers to child according to their final educational background. Mothers' acceptance intention, perceived ease of use, perceived usefulness, social influence of robot application and personal innovation were all positively correlated. The factors that affect intention of acceptance were perceived ease of use and perceived usefulness of robot application. Conclusively, mothers with young children use robot-based education at home when it is more convenient to use and has educational effects more than the personal innovation or social influence. These study results are meaningful ahead of the 4th industrial revolution in that we provided basic data for the correct direction of robot-based education to young children at home.

Influence of Multidimensional Deprivation on the Latent Class of Changing Trajectories: Comparison by Gender Differences (다차원적 박탈이 문제음주 변화궤적의 잠재집단에 미치는 영향: 성별 차이 비교)

  • Lee, SooBi;Lee, Suyoung
    • The Journal of the Korea Contents Association
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    • v.21 no.4
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    • pp.278-291
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    • 2021
  • This study performed a longitudinal research on the causal relationship between multidimensionality of problem drinking and poverty, and multidimensional deprivation meaning the inequality, focusing on gender difference. For this, this study examined the latent group of problem drinking change trajectory through the latent class growth analysis targeting total 3,770 men and 5,632 women by using the 6th-year Korea Welfare Panel Study data from 2013 to 2018, and then conducted the multinominal logistic regression analysis to verify the influence of multidimensional deprivation factors on this latent group. The main results of this study are as follows. First, the latent group of problem drinking change trajectory according to gender was classified into three latent groups in both men and women while the development aspect was different from each other. The male latent group with 'moderate level' or higher showed higher level of problem drinking than women. However, in case of 'drinking group with high level' according to gender, as time passed, the men tended to maintain it while the women tended to increase it. Second, in the results of examining the effects of multidimensional deprivation on the latent group of problem drinking change trajectory, the men with more experiences of social deprivation and the women with more experiences of social security deprivation showed the higher possibility to belong to the 'drinking group with high level' compared to the 'drinking group with low level'. Based on such results above, this study discussed the preventive/intervention measures for problem drinking according to gender.

The Influence of College Students' Self-Efficacy and Outcome Expectations on Career Exploration (대학생의 자기효능감과 결과기대가 진로 탐색에 미치는 영향)

  • Kim, Young-ran;Lee, Sang-jik
    • Journal of Venture Innovation
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    • v.6 no.2
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    • pp.159-172
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    • 2023
  • This study aimed to empirically analyze the factors influencing the career search intention of college students. The research model was derived based on the Social Cognitive Career Theory (SCCT), considering the unique characteristics of university students. Self-efficacy and outcome expectations were investigated as independent variables, while mastery experience, verbal persuasion, vicarious learning, and positive emotions were considered as antecedent variables. A survey was conducted among college students in the metropolitan area, resulting in 217 valid responses for analysis. Empirical analysis was conducted using structural equation modeling with AMOS 24. The findings revealed that mastery experience, vicarious learning, and positive emotions had a significant positive effect on self-efficacy. Furthermore, verbal persuasion and positive emotions significantly influenced outcome expectations. However, the impact of verbal persuasion on self-efficacy was not found to be significant, and the relationship between mastery experience, vicarious learning, and outcome expectations was not examined. Both self-efficacy and outcome expectations were found to have a significant positive effect on career search intention, with outcome expectations exhibiting a stronger influence. The empirical results contribute to the understanding of college students' career exploration and provide implications for academic and practical contexts.

Identifying Personal Values Influencing the Lifestyle of Older Adults: Insights From Relative Importance Analysis Using Machine Learning (중고령 노인의 개인적 가치에 따른 라이프스타일 분류: 머신러닝을 활용한 상대적 중요도 분석 )

  • Lim, Seungju;Park, Ji-Hyuk
    • Therapeutic Science for Rehabilitation
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    • v.13 no.2
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    • pp.69-84
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    • 2024
  • Objective : This study aimed to categorize the lifestyles of older adults into two types - healthy and unhealthy, and use machine learning to identify the personal values that influence these lifestyles. Methods : This cross-sectional study targeting middle-aged and older adults (55 years and above) living in local communities in South Korea. Data were collected from 300 participants through online surveys. Lifestyle types were dichotomized by the Yonsei Lifestyle Profile (YLP)-Active, Balanced, Connected, and Diverse (ABCD) responses using latent profile analysis. Personal value information was collected using YLP-Values (YLP-V) and analyzed using machine learning to identify the relative importance of personal values on lifestyle types. Results : The lifestyle of older adults was categorized into healthy (48.87%) and unhealthy (51.13%). These two types showed the most significant difference in social relationship characteristics. Among the machine learning models used in this study, the support vector machine showed the highest classification performance, achieving 96% accuracy and 95% area under the receiver operating characteristic (ROC) curve. The model indicated that individuals who prioritized a healthy diet, sought health information, and engaged in hobbies or cultural activities were more likely to have a healthy lifestyle. Conclusion : This study suggests the need to encourage the expansion of social networks among older adults. Furthermore, it highlights the necessity to comprehensively intervene in individuals' perceptions and values that primarily influence lifestyle adherence.

Structural Relationships Among Factors to Adoption of Telehealth Service (원격의료서비스 수용요인의 구조적 관계 실증연구)

  • Kim, Sung-Soo;Ryu, See-Won
    • Asia pacific journal of information systems
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    • v.21 no.3
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    • pp.71-96
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    • 2011
  • Within the traditional medical delivery system, patients residing in medically vulnerable areas, those with body movement difficulties, and nursing facility residents have had limited access to good healthcare services. However, Information and Communication Technology (ICT) provides us with a convenient and useful means of overcoming distance and time constraints. ICT is integrated with biomedical science and technology in a way that offers a new high-quality medical service. As a result, rapid technological advancement is expected to play a pivotal role bringing about innovation in a wide range of medical service areas, such as medical management, testing, diagnosis, and treatment; offering new and improved healthcare services; and effecting dramatic changes in current medical services. The increase in aging population and chronic diseases has caused an increase in medical expenses. In response to the increasing demand for efficient healthcare services, a telehealth service based on ICT is being emphasized on a global level. Telehealth services have been implemented especially in pilot projects and system development and technological research. With the service about to be implemented in earnest, it is necessary to study its overall acceptance by consumers, which is expected to contribute to the development and activation of a variety of services. In this sense, the study aims at positively examining the structural relationship among the acceptance factors for telehealth services based on the Technology Acceptance Model (TAM). Data were collected by showing audiovisual material on telehealth services to online panels and requesting them to respond to a structured questionnaire sheet, which is known as the information acceleration method. Among the 1,165 adult respondents, 608 valid samples were finally chosen, while the remaining were excluded because of incomplete answers or allotted time overrun. In order to test the reliability and validity of the assessment scale items, we carried out reliability and factor analyses, and in order to explore the causal relation among potential variables, we conducted a structural equation modeling analysis using AMOS 7.0 and SPSS 17.0. The research outcomes are as follows. First, service quality, innovativeness of medical technology, and social influence were shown to affect perceived ease of use and perceived usefulness of the telehealth service, which was statistically significant, and the two factors had a positive impact on willingness to accept the telehealth service. In addition, social influence had a direct, significant effect on intention to use, which is paralleled by the TAM used in previous research on technology acceptance. This shows that the research model proposed in the study effectively explains the acceptance of the telehealth service. Second, the research model reveals that information privacy concerns had a insignificant impact on perceived ease of use of the telehealth service. From this, it can be gathered that the concerns over information protection and security are reduced further due to advancements in information technology compared to the initial period in the information technology industry, and thus the improvement in quality of medical services appeared to ensure that information privacy concerns did not act as a prohibiting factor in the acceptance of the telehealth service. Thus, if other factors have an enormous impact on ease of use and usefulness, concerns over these results in the initial period of technology acceptance may become irrelevant. However, it is clear that users' information privacy concerns, as other studies have revealed, is a major factor affecting technology acceptance. Thus, caution must be exercised while interpreting the result, and further study is required on the issue. Numerous information technologies with outstanding performance and innovativeness often attract few consumers. A revised bill for those urgently in need of telehealth services is about to be approved in the national assembly. As telemedicine is implemented between doctors and patients, a wide range of systems that will improve the quality of healthcare services will be designed. In this sense, the study on the consumer acceptance of telehealth services is meaningful and offers strong academic evidence. Based on the implications, it can be expected to contribute to the activation of telehealth services. Further study is needed to assess the acceptance factors for telehealth services, such as motivation to remain healthy, health care involvement, knowledge on health, and control of health-related behavior, in order to develop unique services according to the categorization of customers based on health factors. In addition, further study may focus on various theoretical cognitive behavior models other than the TAM, such as the health belief model.