• 대한가정학회지
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• 제36권10호
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• pp.65-78
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• 1998

The purpose of this study was to analyze a causal relations of preschool aged children's social adjustment, socio-demographic variables, parenting stressor, social support and parenting behaviors. The major findings of this study were as follow; (1) Parenting stressor was the first contribution factor on preschool aged children's adjustment. (2) Parenting stressor had a indirect effect through social suport, limit setting, encouragement of independence behavior as well as a direct effect on preschool aged children's social adjustment. (3) Preschool aged children's social adjustment was affected by social support indirectly through parenting behaviors. (4) Encouragement of independent behavior, limit setting behavior had a direct effect on preschool aged children's social adjustment.

• 대한가정학회지
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• 제42권12호
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• pp.77-92
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• 2004

The purpose of this study was to investigate the selected predictors of the health promotion behavior of the elderly in Kangseo-ku, Kangnam-ku, Seoul. The study used an ecological perspective approach in that a microsystem (i.e. self-esteem, locus of control, introversion-extraversion and socio-demographic characteristics), and the environment such as a mesosystem (i.e. marriage satisfaction) and a macrosystem (i.e. social support, participation of social activities, social image of the elderly, social attitude of the elderly) were explored. A structured questionnaire was used to interview a sample of 188 elderly. Hierarchicai regression analysis yielded the results that the magnitude of the importance of the microsystem was found to be larger than any other systems investigated. The most powerful predictor of the health promotion behavior of the elderly was 'age', followed by 'participation of social activities', 'education', 'social support', 'locus of control', 'marriage satisfaction', and 'sex'. The research model accounted for $55\%$ of the health promotion behavior of the elderly.

• The Journal of Asian Finance, Economics and Business
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• 제8권8호
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• pp.191-203
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• 2021

Social marketing seeks to develop and integrate marketing concepts with other approaches to social change and aims to influence behaviors that benefit individuals and societies for the social good. The study investigates the type and level of influence of social marketing on customer behavior in tourism companies in Baghdad (Iraq). The sample size of the study is 135 people comprising directors, assistant directors, and marketing staff in tourism companies in Baghdad. A questionnaire was used as a tool to collect data and information, and was prepared by the researcher after it underwent validity, stability, and arbitration tests. The data was analyzed using the statistical program (SPSS v. 25, AMOS v.23) and statistical methods have been used to process the data represented by the arithmetic mean, standard deviation, coefficient of variation, correlation coefficient (Person), simple and multiple regression equations. The research showed significant results represented by a positive and strong relationship between the research variables. This result indicates that there is an effect on the customer's behavior. Moreover, the results of the study showed positive effects that extend from social marketing to customer behavior in the long term.

• 복식
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• 제57권9호
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• pp.97-109
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• 2007

This study is to examine the relation between self-consciousness and appearance management behavior; to grasp the appearance management behavior depending on self-consciousness which older women feel personally; to understand their needs more deeply; and to give support in planning and conducting marketing strategies effectively in the beauty and fashion market. The subjects of this study were aged women ranging 55 to 69 in age, living in Daegu and Geongsangbukdo. 500 questionnaires were distributed and 397 questionnaires out of 440 returned were used in the data analysis. The results through statistic analyses are following: 1. Among older women, the higher social self-consciousness group appeared to pursue six types of appearance management behavior(i.e., weight body-shape care, skin care, cosmetic behavior, hair care, cosmetic surgery, and clothing behavior) much more than the lower social self-consciousness group. 2. Compared with the lower private self-consciousness group, the higher private self-consciousness group appeared to care for not only weight body-shape care but also skin care, cosmetic care, and cosmetic surgery, clothing behavior with more interest in ordinary times. In terms of hair care, though, there was no significant difference between the higher private self-consciousness group and the lower private self-consciousness group. 3. There was no statistically significant difference between the higher social anxiety group and the lower social anxiety group in weight body-shape care, skin care, cosmetic behavior, hair care, cosmetic surgery, and clothing behavior.

• 가정과삶의질연구
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• 제30권6호
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• pp.1-11
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• 2012

We investigated the effects of maternal parenting behavior and social supports on children's problem behaviors. The participants are 148 elementary school children and their teachers from one elementary school in Seoul. The data were analyzed by using descriptive statistics, correlation analysis, t-test, and multiple regression. The major findings are summarized as follows: (1) there were differences in maternal parenting behavior(warmth), teacher support, and internal problem behaviors according to children's gender; (2) mothers's parenting behavior(warmth) and teachers' support explained children's overt problem behaviors; and (3) mothers' parenting behaviors(supervision) and friends' support explained children's internal problem behaviors. In conclusion, there were differences between the subscale of maternal parenting behavior and social supports influencing overt problem behaviors and internal problem behaviors.

• International Journal of Advanced Culture Technology
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• 제8권1호
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• pp.152-156
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• 2020

The study is to examine the mediating effect of psychological empowerment on the causal relationship between high-performance work system and organizational citizenship behavior. This study collected data from public organizations that are responsible for social welfare provision in Daegu, Gyeongsangbuk-Do, and Pusan in South Korea. This study employs confirmatory factor analysis in Amos 21 to find the discriminant validity of all constructs and regression analysis by Baron and Kenny (1986) to test that psychological empowerment is a mediator of the causal relationship between high-performance work system and organizational citizenship behavior. As the result of the analysis, psychological empowerment has a significant mediating effect on the relationship between high-performance work system and organizational citizenship behavior. The study suggests to the managers in social welfare organizations how they need to enhance organizational citizenship behavior through psychological empowerment themselves.

• 한국게임학회 논문지
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• 제12권3호
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• pp.3-10
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• 2012

소셜 네트워크 게임은 비동기식 접속방식을 통하여 플레이어간의 지속적인 참여를 유도한다. 이러한 특징은 SNG 플레이어간의 적극적인 사회적 연결성을 요구하며, SNG의 주된 목적에 속한다. SNG의 사회적 연결성은 플레이어의 게임 내 행동속성을 공간 개념으로 구분할 수 있다. 본 논문은 SNG 플레이어의 행동을 Social Connectedness(SC)와 Non-Social Connectedness(NC)로 나누고 세부행동을 분류, 탐색하였으며, 실험을 통하여 각 행동을 비교하고 재미성과의 관계를 분석하였다. 이러한 결과는 SNG 개발에 적용할 수 있는 모델을 설계하는 데 있어 그 범위를 제안하며, SNG 플레이경험을 통한 플레이어의 행동을 단순화하여 대규모 플레이어의 행동을 빠르게 확인하기 위한 가이드라인을 제시하고 있다.

• 지역사회간호학회지
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• 제31권3호
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• pp.360-374
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• 2020

Purpose: This study aims to identify the mediating effect of health promoting behavior in the relationship between depression and health-related quality of life, and between social support and health-related quality of life among migrant workers. Methods: Data were collected from 152 migrant workers working at companies in K and B metropolitan cities. The study conducted a survey from August 1 to September 30, 2019, and used self-report structured questionnaires that were translated into English and Korean. The data were analyzed using descriptive statistics, Pearson correlation coefficient, simple and multiple regression, Baron and Kenny's method, and Sobel test. Results: Depression was significantly negatively correlated with social support (r=-.29, p<.001), health promoting behavior (r=-.30, p<.001) and health-related quality of life (r=-.44, p<.001). And social support was significantly positively correlated with health promoting behavior (r=.50, p<.001) and health-related quality of life (r=.44, p<.001). And health promoting behavior was significantly positively correlated with health-related quality of life (r=.51, p<.001). Furthermore health promoting behavior showed partial mediating effects in the relationship between depression and health-related quality of life (Z=3.26, p<.001), and showed partial mediating effects in the relationship between the social support and health-related quality of life (Z=3.98, p<.001). Conclusion: In this study, depression and social support were shown to mediate health promotion behavior to improve health-related quality of life. Therefore, in order to improve the health-related quality of life of migrant workers, it is necessary to focus on the health promotion behaviors, and effective strategies are needed to reduce depression, and support social support.

• 산경연구논집
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• 제10권7호
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• pp.49-58
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• 2019

Purpose - Previous studies on the influence of appeal types of advertising messages on pro-social behavior have shown inconsistent results. The purpose of this study is to examine whether the appeal type of advertising affects consumer's prosocial behavior. In particular, the authors investigated whether the social exclusion moderates the relationship between the appeal type of advertising and prosocial behavior. Research design, data and Methodology - To verify the hypothesis, two experimental study were conducted. The experimental study was 2(appeal type : self-benefit vs. other-benefit) by 2(social exclusion : being ignored vs. being rejected) between-subject design. Participants were randomly assigned to one of four conditions. The experiment was conducted using a computer. First, the participants was exposed to the advertising image used in the social campaign, and then responded to questions about social behavior. The participants completed the experiment after further responding to the item for manipulation check and demographic measure. The experiment took about 10 minutes in total. Results - In Study 1, a global warming campaign with participation intention variable, other-benefit ads rather than self-benefit ads drive consumers who feel socially rejected to be more willing and likely to participate, but consumers who feel socially ignored are more likely to participate the campaign in self-benefit ad than other-benefit ad. Study 2 replicates the findings, a child poverty relief campaign with an amount-to-donate variable: consumers who feel explicitly rejected allocate more dollars to the charity in response to other-benefit rather than self-benefit ads, but consumers who being ignored are willing to donate more money. Conclusion - This study has theoretical contribution in that it expands existing theories by explaining the existing inconsistent results of the message appeal influence on pro-social behavior through new control variables. In addition, the results have important managerial implications, suggesting marketers should tailor their marketing message to match the consumer situation.

• 한국의류학회지
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• 제42권6호
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• pp.897-908
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• 2018

This study investigates the effect of mimicry buying on differentiation behavior in the context of fashion product consumption. Merging insights from social identity theory, optimal distinctiveness theory and previous research on narcissism, this article presents ingroup-outgroup categorization, narcissistic tendency and social status to serve as boundary conditions of this effect. Experiment 1 supports the hypothesis that more differentiation behavior against mimicry buying is reinforced when the mimicker is an in-group member compared to an out-group member. Based on this result, we conducted Experiment 2 to understand the effect of narcissistic tendency and mimicker's social status on differentiation behavior in the in-group context. The results show that the effect of narcissistic tendency on differentiation behavior is mediated by a perceived distinctiveness threat when the mimicker is an in-group member. In addition, this mediating effect is moderated by the mimicker's social status. Narcissistic tendencies have a direct negative effect on differentiation behavior when the mimicker is an in-group member with a high social status. However, high narcissistic tendency induces a more distinctiveness threat when the mimicker is an in-group member with a low social status. This then results in a greater differentiation behavior. Implications for marketers and suggestions for future research are also discussed.