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http://dx.doi.org/10.7583/JKGS.2012.12.3.3

An Analysis of Player's Behavior Attributes on Social Network Game focused on the Genre of Management Simulation  

Kim, Mi-Jin (Dept. of Digital Contents, DongSeo University)
Kim, Yeong-Sil (Dept. of Digital Contents, DongSeo University)
Abstract
Social network game induces to continue participation among the players through asynchronous connection mode. This characteristic of SNG that is required active social connectedness and that is the main purpose of SNG. The player's behavior attributes related with social connectedness can be divided by the environmental conception. In this paper, the player's behavior is divided into two types : Social Connectedness(SC) and Non-Social Connectedness(NC). Each type is categorized in specific actions of players that is explored. Also, experimental data collected from player's playing-game is analyzed in the comparison of each behavior and the relation of playfulness. Those results have suggested the scope for designing a appliable model on SNG development and represented the guideline to verify speedy the massive player's behavior through simplifying the player's behavior derived in SNG play experiences.
Keywords
SNG; Socializing; Player's Behavior;
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Times Cited By KSCI : 3  (Citation Analysis)
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