• Title/Summary/Keyword: slogan

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A Empirical study to determine the influential variables for equivalence of the Korea Education and qualifications (교육 및 자격의 동등성 확보를 위한 영향변수 결정을 위한 실증 연구)

  • Lee, Won-Park;Kim, Se-Hwan;Jung, Hee-Taek;Jeong, Byung-Han;Kang, Kyung-Sik
    • Journal of the Korea Safety Management & Science
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    • v.15 no.2
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    • pp.233-242
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    • 2013
  • Korea have been efforts to revitalize the national economy by concentrating for the industrialization about 60 years after the Korean war. A result of these efforts, We will enter to the advanced country as the current economic power. But, Our social structure under the Korean Confucianism cannot ecdysis, because we recognise to the academic ability rather than the competency ability. So, the current government is trying to build social skills by presenting the slogan for the ability to implement social policy. This research utilized by the Human Resources Development Service of Korea and the Ministry of Education statistics for the variables to determine the equivalence of the Korea Education and qualifications in order to achieve the government's efforts to meet the need to improve equivalency is to empirically.

Aesthetic Value of Typography Expressed in Modern Fashion within the Framework of System (시스템 관점에 의한 현대 패션 타이포그래피의 미적 가치)

  • Suh, Hyunsoo
    • Journal of the Korean Society of Clothing and Textiles
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    • v.41 no.4
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    • pp.661-672
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    • 2017
  • This research studies the aesthetic value of typography in fashion, within the framework of system for objective and multilateral research. For this purpose, a literature review and analysis of system and typography were performed. The scope of this research is from 2000 to 2015. The results of the research can be summarized as follows. First, by analyzing system and typography in modern fashion in order to set up a new theoretical standard, we found that the main values of typography in modern fashion concern functionality, hierarchy, stability, independency, and flexibility. Second, by analyzing of aesthetic value of typography in fashion within system, we found that main values the functionality of typography as a marketing tool, the hierarchy of typography as a slogan of subculture, the stability of typography for the increasing of collective belonging, the independency of typography as a linguistic playfulness, and the flexibility of typography as an image. Lastly, each aesthetic value of typography expressed in fashion has similarities and differences. It could be considered in the same vein as the system that always has a double-side character of dependency and independency, universality and individuality. This study has pursued to conduct more research on fashion within a framework of system.

Yet Another Paradigm Shift?: From Minds-on to Hearts-on

  • Song, Jin-Woong;Cho, Sook-Kyoung
    • Journal of The Korean Association For Science Education
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    • v.24 no.1
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    • pp.129-145
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    • 2004
  • Since science was first taught in schools, maybe during the 18th century, school science education has experienced many substantial changes in its goals and nature over the period. The historical changes are usually referred to by some key terms, like, mechanics' institutes, object lessons, heuristics, general science, inquiry, STS, misconceptions. To characterize these changes, science educators frequently use some slogan-like analogies, referring to parts of the human body to indicate the movement of science education during a particular period of time: for example, 'Hands-On' for inquiry movement during 1960s-70s, 'Minds-On' for constructivist movement during 1980s-90s. In this paper, we briefly summarize the overall historical development of science education in Britain, then further expand the analogies to cover the overall process, that is, Ears-On ${\to}$ Eyes-On ${\to}$ Hands-On ${\to}$ Minds-On. To illustrate future directions of the 21st century, we propose a new analogy, 'Hearts-On', and also discuss the meanings and implications of a 'Hearts-On' analogy by illustrating how this new paradigm can be applied to reflect various current trends of science education, particularly in Korea. In addition, a parallel historical change between school science and science museums & centres is discussed.

Study on the Campaign of Using T-Shirts to Establish an Environmentally-Friendly Fashion Culture (친환경 패션 문화 조성을 위한 캠페인 티셔츠에 관한 연구)

  • Kim, Mi-Hyun
    • The Research Journal of the Costume Culture
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    • v.19 no.5
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    • pp.917-928
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    • 2011
  • The hot-wave of campaign for fashion brands has itself become a fashion trend now. In order to participate in this popular trend, every brand has launched a new campaign of developing T-shirts each season with a social issue as the design concept. Such a campaign plan is related to the brand's image-making. Each brand has its own slogan based on various themes related to social issues. Since the environment is the hottest social issue these days, most campaigns' T-shirts also focus on the image of environmental-friendliness. The purpose of this study is to elucidate environmentally-friendly fashion culture in daily life so that "environmental-friendliness" would be positively cognized by people in everyday life. For that, the design of these T-shirts following the environmental campaign will be developed and their utilization potential will be clarified. The detail contents of the study are as follow. First, the meaning of the environmental campaign and trends of environmental campaigns in Korea and overseas will be explored in order to identify their theoretical contents. Second, the environmental campaigns will be classified by case. Analysis of the expression and characteristic of each case will determine the utilization plan. Third, design directions will be suggested based on the characteristics produced from the case study. As the study conclusion, five environmental campaign T-shirts will be produced.

An Analysis on T-shirts Design (티셔츠 디자인에 대한 분석)

  • Choi Jung-Hwa
    • Journal of the Korean Society of Clothing and Textiles
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    • v.29 no.11
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    • pp.1410-1420
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    • 2005
  • The purpose of this study was to analyze characteristics of effective expression on T-shirts pattern by peirce's semiotic theory. The methods of this study was to analyze 721 T-shirts patterns in designer's collection from 2000 to 2004. The results of this study were as follows: First of all, iconic expression showed high frequency after 2000. Characteristics of effective expression were as follows: In geometric expression, repetition was presented as a symbolic sign by regular proportion and rule of dot, line, plane, irregularity, mixture of irregular dot, line, plane. Mixed expression was presented as a iconic and symbolic sign by collage, mixture of dot, line, plane, icon and letter. In iconic expression, simplification of iconic sigrl was presented as a iconic sign by simplification of form, color, texture, realistic expression using digital as a iconic sign, and symbolic face, body as a symbolic sign. Pop art's expression was presented as a iconic sign by a cartoon and commercial character and illusion was presented as a iconic sign. In letter's expression, brand logo was presented as a symbolic sign by transformation of letter's design, a symbolic sign of numeral by transformation of size, thickness, form, color. Symbolic message phrase was presented by slogan, fashion trend, brand image, descriptive indication message as a index sign by using icon or singleness. In conclusion, characteristics of effective expression on T-shirts pattern will present not only the theoretical foundation to raise the value added, but also the information about beauty sense of times, political and social value.

A Case Study on Startup Practice of Entrepreneurship Education at a University in Anhui Province, China (중국 안휘성 소속 대학교 창업교육의 창업 실천 사례연구)

  • Wang, Jinling;Fu, Ting;Yang, Man
    • Journal of the International Relations & Interdisciplinary Education
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    • v.1 no.2
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    • pp.91-101
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    • 2021
  • With the rapid development of the Chinese economy, it is particularly important to strengthen the development of start-up innovation among Chinese university students, that is, public innovation is no longer a slogan.College student start-ups can promote the constant development of society, provide more jobs to society, diversify college students' experiences, and help college students gain experience.However, currently, there are problems such as an imbalance in economic and educational development in China, which affects the aggressiveness of college student start-ups. This study aims to contribute to the development of innovative start-ups in Chinese university students by analyzing the influencing factors of innovative start-ups for college students and presenting solutions.

From the Functional to the Monumental: The Construction of the Pyongyang Station, 1907-1958 (기능에서 상징으로: 평양역사 건설, 1907-1958)

  • Park, Dongmin
    • Journal of the Architectural Institute of Korea Planning & Design
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    • v.35 no.4
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    • pp.115-126
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    • 2019
  • Construction of the Pyongyang Railroad Station began in 1907 as an important foothold for the Japanese colonization of the Korean Peninsula and the further invasion of Manchuria. As Pyongyang gradually grew in size and political significance, the Pyongyang Station came to have two responsibilities: Fulfill its functional role and serve as a monument to the growing dignity of the city. This study argues that the Pyongyang Station, newly rebuilt in 1958, was the first building to solve the demands for both functional expansion and the pursuit of monumentality. Stylistically, the original single-story wooden building became a three-story classical masonry building. The stylistic change symbolizes the political shift by which the building was reconstructed. The simple wooden building built by the Japanese, representing Pyongyang's status as a colonial provincial town, was transformed into an imposing gateway for the capital city of a newly born socialist state. Socialist Realism, correctly described by its slogan "socialist in content and national in form," harmoniously blended classical architecture, socialist symbols, and Korean local motifs. This study is significant in that it illustrates the historical changes and continuity of the Pyongyang Station from 1907, when it was first built, through the "liberated space" to the postwar reconstruction period of the 1950s.

A Study on World literature-Oriented Korean Literature in the History of Modern Korean Literary Criticism (한국문학의 '세계문학' 지향에 관한 역사적 고찰)

  • Kim, Jongsoo
    • Cross-Cultural Studies
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    • v.25
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    • pp.87-106
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    • 2011
  • This article studies that Korean literature has been renewed to World literature-oriented in the history of Modern Korean literary criticism from early modern period to present for reflecting the slogan, "globalization of Korean Literature" as well as contextualizing the necessity, "new relationship between Korean literature and World literature". Some writers, such as Lee Gwangsoo a pioneer of Modern Korean literature and the group for foreign literature[haioei-munhak-pa] introducing World literature to Korea and Lim hwa a prominent critic of proletarian literary theory under Japanese Colonial period, have understood European literature as World literature Korean literature had to reach. Inevitably the hierarchical relation between Korean literature and European literature as World literature had been interiorized to them. Meanwhile Jo Dong-il and Paik Nak-chung who have been representative researchers of Korean literature had tried to broken down the hierarchical relation between Korean literature and European literature interiorized to Korean writers until the 1980s, with Korean literature could be accomplished to World literature meaning. Since the late 1990s Park Sung-chang and Park Sang-jin who are leading researchers of comparative literature in Korea these days, have emphasized the methodology of new comparative literature for 'universality of literature' between Korean literature and World literature, which have been the renewal way of Korean literature in today's age of globalization.

Brand Activism in the Age of Transmedia: Lessons Learned from Business Practices

  • Yoo, Seung-Chul;Piscarac, Diana;Kang, Seung-Mi;Truong, Tu Anh
    • International Journal of Advanced Culture Technology
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    • v.9 no.1
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    • pp.64-69
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    • 2021
  • Brands have begun to act without giving in to the challenges facing our society. Just like the slogan in the novel "The Three Musketeers" by Alexandre Dumas proclaimed, "All for one, one for all!" in the age of transmedia the success of brand activism must reflect the same principle. Specifically, by embracing the big as well as the little stories of consumers scattered everywhere, each and every one should create a huge resonance. This means that brands should use the cultural lever of transmedia so that the various stories of consumers do not fade into oblivion and, furthermore, expand the brand's call to action. By analyzing brand activism cases in business, this study explores the effectiveness of brand activism for advertisers to develop a better understanding of brand communication strategy. Building on findings that show new young generation consumers to favor brands that respond to social, political, and environmental issues and conceptual implications of the snowball effect, this study emphasizes consumer participation in the brand story creation process and the need for brands to aim for high standards of professionalism and accountability, so that they can grow together with their consumers.

A study on expressive characteristics of graffiti in the Moschino collection by Jeremy Scott (제레미 스캇의 모스키노 컬렉션에 나타난 그라피티 표현 특징에 관한 연구)

  • Bae, Jiye;Kim, Yanghee
    • The Research Journal of the Costume Culture
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    • v.30 no.1
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    • pp.33-49
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    • 2022
  • The purpose of this study is to analyze the expressive elements and techniques of graffiti appearing in the Moschino collection by Jeremy Scott. A theoretical examination of graffiti art and Moschino's creative designer Jeremy Scott was conducted using previous studies and publications. Accordingly, keywords about the expressive elements and techniques of graffiti and Moschino were identified, as follows: expressive elements of 'message (slogan)', 'symbolized letters or forms', 'logo and brand symbol', 'graffiti (scribbles)', 'child-like elements', 'daily element's and expressive techniques of 'using primary colors (color contrast)', 'deformation', 'distortion', 'exaggeration', 'illusion (trompe l'oeil)', 'collage (repetition)', 'simplification (flattening)', and 'borrowing heterogeneous objects'. These keywords were then used to analyze Moschino's collection, comprising seven years of Moschino's collection photographs officially recorded in the fashion magazine Vogue, ranging from the 2014 F/W to 2020 F/W collections. A total of 761 photos were initially collected, from which 561 were selected by the researcher. Expressive characteristics of graffiti in Moschino's collection were analyzed, and identified in the following categories: 'child-like playfulness', 'commercial satire', 'using daily elements', and 'borrowing non-representative techniques'. Accordingly, it was confirmed that expressive characteristics of graffiti were found in the Moschino collection by Jeremy Scott. This study anticipates the possibility of various interpretations from which fashion that communicates closely with contemporary art can be understood.