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http://dx.doi.org/10.5850/JKSCT.2017.41.4.661

Aesthetic Value of Typography Expressed in Modern Fashion within the Framework of System  

Suh, Hyunsoo (Dept. of Fashion Design, Ewha Womans University)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.41, no.4, 2017 , pp. 661-672 More about this Journal
Abstract
This research studies the aesthetic value of typography in fashion, within the framework of system for objective and multilateral research. For this purpose, a literature review and analysis of system and typography were performed. The scope of this research is from 2000 to 2015. The results of the research can be summarized as follows. First, by analyzing system and typography in modern fashion in order to set up a new theoretical standard, we found that the main values of typography in modern fashion concern functionality, hierarchy, stability, independency, and flexibility. Second, by analyzing of aesthetic value of typography in fashion within system, we found that main values the functionality of typography as a marketing tool, the hierarchy of typography as a slogan of subculture, the stability of typography for the increasing of collective belonging, the independency of typography as a linguistic playfulness, and the flexibility of typography as an image. Lastly, each aesthetic value of typography expressed in fashion has similarities and differences. It could be considered in the same vein as the system that always has a double-side character of dependency and independency, universality and individuality. This study has pursued to conduct more research on fashion within a framework of system.
Keywords
System; Typography; Fashion; Aesthetic value;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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