Brand Activism in the Age of Transmedia: Lessons Learned from Business Practices |
Yoo, Seung-Chul
(Division of Communication & Media, Ewha Womans University)
Piscarac, Diana (Division of Communication & Media, Ewha Womans University) Kang, Seung-Mi (Division of Communication & Media, Ewha Womans University) Truong, Tu Anh (Division of Communication & Media, Ewha Womans University) |
1 | McCracken, G. D., Culture and consumption II: Markets, meaning, and brand management. (Vol. 2). Indiana University Press, 2005. |
2 | Madhavaram, S., Badrinarayanan, V., & McDonald, R. E., "Integrated marketing communication (IMC) and brand identity as critical components of brand equity strategy: A conceptual framework and research propositions". Journal of Advertising, 34(4), 69-80, 2005. https://doi.org/10.1080/00913367.2005.10639213 DOI |
3 | Sarkar, C., & Kotler, P., "Brand activism". From purpose to action. Kindle edition, 2018. |
4 | Eyada, B. Brand Activism, "the Relation and Impact on Consumer Perception: A Case Study on Nike Advertising". International Journal of Marketing Studies, 12(4), 2020. https://doi.org/10.5539/ijms.v12n4p30 DOI |
5 | Moorman, C., "Commentary: Brand Activism in a Political World". Journal of Public Policy & Marketing, 39(4), 388-392, 2020. https://doi.org/10.1177/0743915620945260 DOI |
6 | Evans, R., "I'm With The Brand: Meet The Brands That Can Give You Help!", Introducing Live, BBC Radio, 2020. https://www.introducinglive.co.uk/speakers/rhodri-evans. |
7 | Kim, H. S., & Drolet, A. "Choice and self-expression: A cultural analysis of variety-seeking". Journal of personality and social psychology, 85(2), 373, 2003. https://doi.org/10.1037/0022-3514.85.2.373 DOI |
8 | Admirand, Leigh. "Thinking beyond an empty black box: meeting Gen Z's expectations for genuine brand activism", Research World, Aug. 21, 2020. https://www.researchworld.com/thinking-beyond-anempty-black-box-meeting-gen-zs-expectations-for-genuine-brand-activism/ |
9 | Hollis, N., The Meaningful Brand: How Strong Brands Make More Money. Macmillan, 2013. |
10 | Oswald, L. R., & Oswald, L., Marketing semiotics: Signs, strategies, and brand value. Oxford University Press, 2012. |
11 | Kim, J. K., Overton, H., Bhalla, N., & Li, J. Y. "Nike, Colin Kaepernick, and the politicization of sports: Examining perceived organizational motives and public responses". Public Relations Review, 46(2), 101856, 2020. https://doi.org/10.1016/j.pubrev.2019.101856 DOI |
12 | Golensky, M., & Hager, M. Strategic leadership and management in non-profit organizations: Theory and practice. Oxford University Press, 2020. |
13 | Moore, M. H., "Managing for value: Organizational strategy in for-profit, non-profit, and governmental organizations". Non-profit and voluntary sector quarterly, 29(1_suppl), 183-204, 2000. https://doi.org/10.1177/0899764000291S009 DOI |
14 | Gill, R. "An integrative review of storytelling: Using corporate stories to strengthen employee engagement and internal and external reputation". PRism, 8(1), 1-16, 2011. |
15 | Jenkins, H. "Rethinking 'rethinking convergence/ culture'". Cultural Studies, 28(2), 267-297, 2014. https://doi.org/10.1080/09502386.2013.801579 DOI |
16 | Jenkins, H., "Participatory culture: From co-creating brand meaning to changing the world". Marketing Intelligence Review, 6(2), 34-39, 2014. https://doi.org/10.2478/gfkmir-2014-0096 DOI |
17 | Ciszek, E., & Logan, N. (2018). "Challenging the dialogic promise: How Ben & Jerry's support for Black Lives Matter fosters dissensus on social media". Journal of Public Relations Research, 30(3), 115-127. https://doi.org/10.1080/1062726X.2018.1498342 DOI |
18 | Schroeder, A. The snowball: Warren Buffett and the business of life. A&C Black, 2008. |