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소셜 네트워크 사이트의 사용자 충성도에 관계혜택과 사회적 영향이 미치는 영향 (The Effect of Relational Benefits and Relationship Commitment on Customer Loyalty for Social network Sites)

  • 홍태호;옥석재;박인경;김은미
    • 지식경영연구
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    • 제14권1호
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    • pp.21-37
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    • 2013
  • Due to the development of social networks and smartphones, many different kinds of issues have emerged in business and society. By reflecting these trends, social network sites have appeared and they are recognized as the new concept of sites. The major feature of the social network sites is that the social relationship had been taken to the online space. Social network sites support the formation of a network and offer users the relationship between users offline as well as online. Based on the features mentioned above, users enjoy the benefits using social network sites. These social network sites in the enterprise can be used to form relationships with customers. This study identified the influencing factors as relational benefits and social influence on relationship commitment in social network sites. In addition, we analyzed that how the relationship commitment between users affects user loyalty after their using social network sites. We presented empirical results by utilizing structural equation model with 244 respondents and the significant implications for the academy and the practice with discussions.

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한국노인 복지정책 개선을 위한 양로.요양시설 급식관리체계 및 급식서비스 현황조사 (Foodservice Management Systems at Elder-Care Sites for the Improvement of Elderly Welfare Policies in Korea)

  • 양일선
    • Journal of Nutrition and Health
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    • 제29권7호
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    • pp.830-838
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    • 1996
  • The purpose of this study were to : a) examine the current foodservice management practices by different types of elder-care sites, b)evaluate the attitudes of recipients of meal service programs, and c) provide feedback for the efficient and effective foodservice management of elder-care sites in Korea. A total of 91 elderly congregate sites was analyzed in Survey 1 and opinons of 190 recipients were surveyed in Survey 2. According to the result of meal cost analysis, the meal cost per a day was ranged from ₩728 to ₩5,500. Only 16.5% elder-care sites had one dietitian due to the lack of budges and the isolated geographical location of sites. These results suggested that financial and dystematical supports by the government would be very necessary to meet the goal of nutritional-balanced meal services at congregate sites. The survey results of recipients at sites, the mean of meal satisfaction score was rated 3.63 at the five-point scales. Significante differences were found between dependent variables(food, convenience, atmospere, menu, facility, and service) and independent variables(site type, gender, living years at sites, and health status). Thus, foodservice managers must consider characteristics of participants for menu planning, service, and distribution.

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하상 변화에 따른 저서성 대형무척추동물의 서식기능군 분석 (Analysis of Functional Habitat Groups of Benthic Macroinvertebrates according to Changes in the Riverbed)

  • 이슬희;이미진;서을원;이종은
    • 한국환경과학회지
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    • 제26권3호
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    • pp.373-380
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    • 2017
  • This study identified the effect of changes in the riverbed on the benthic macroinvertebrate communities. The benthic macroinvertebrates collected from the surveyed sites belonged to 119 species, 65 families, 20 orders, and 7 classes in 4 phyla. The number of Ephemeroptera, Plecoptera, and Trichoptera (E.P.T) species was 42, 10, and 8, respectively, in the tributary, confluence, and Nakdong River sites. Lotic species (Hydropsychidae) showed a high density at the tributary sites, whereas lentic species (Chironomidae) showed a high density at the confluence and Nakdong River sites. Community analysis showed that the Dominance Index (DI) was 0.54 in tributary sites, and dominance indices increased closer to the Nakdong River sites. The diversity index (H') was inversely proportional to DI. The ratio of Burrowers species (BU) at the surveyed sites increased closer to the Nakdong River sites. Analysis of common species showed 37 species (34.6%) between the tributary and confluence sites and 66 species (51.5%) between the confluence and Nakdong River sites.

소아를 주요 대상으로 하는 한의원 웹사이트의 분석 및 고찰 (Analysis of Oriental Pediatrics Clinic Web Sites in Korea)

  • 김장현;서영민
    • 대한한방소아과학회지
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    • 제20권2호
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    • pp.45-57
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    • 2006
  • Objectives : The Internet is closely related to the live of modern people in the 21st Century. With increasing interest in health and disease of children, the public has access to a growing supply of information on oriental pediatrics clinic through Internet. The purpose of this study is to collect and analyze the Internet web sites concerning oriental pediatrics clinic in Korea, and study the effectiveness of internet toward oriental pediatrics. Methods : We selected 42 web sites by searching for such keyword as child and oriental Medical clinic at korea major web search engine. The sites were evaluated and analyzed on the basis of 24 is under three evaluation criteria such as quality of contents, the easy of use, reliability of web sites. Results: Study results indicated that 34% of web sites were built in 2004, 58% of oriental pediatrics clinic was located in Seoul & Kyunggi and 84% of them was connected network medical system. About health information was supplied in oriental pediatrics clinic web sites, the growth was high frequent information, 50% of web sites supplied high quality information and 19% of them was supplied high diversity information. Conclusions: It is necessary to control system as information certification system in the area of oriental pediatrics clinic web sites.

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가상환경에서 대고객 및 고객간 관계결속(Relationship Commitment)의 선행변수와 결과변수에 대한 연구 (A study on antecedents and consequents of relationship commitment toward internet sites and between customers in virtual environment)

  • 이수동;최주석
    • 한국유통학회지:유통연구
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    • 제5권2호
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    • pp.1-19
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    • 2001
  • This study investigates "commitment" , which is the crucial variable in the study of relationship marketing, because I pay attention to the importance of relationship marketing toward consumers in virtual environment. This dissertation whose main issue is about virtual environment focuses on "commitment" from two perspectives. One is customers′ relationship commitment toward enterprises or corporations through internet sites and the other is relationship commitment between customers. The main purpose is to verify antecedents and consequents which influence relationship commitment toward internet sites (corporations or enterprises) and between customers. The hypotheses are that (1) share values and relationship benefit from internet sites affect relationship commitment toward internet sites (2) share values and interactions between customers affect relationship commitment between customers (3) interactions with relationship commitments toward internet sites and between customers exist (4) these relationship commitments affect future intentions. The subjects are university students who I think get used to using internet. The results indicate that (1) antecedents of relationship commitment toward internet sites and between customers are significantly influential (2) relationship commitment toward internet sites influences relationship commitment between customers, but the effect of relationship commitment between customers on relationship commitment toward internet sites is not significant (3) relationship commitment between customers influences future intentions, but the effect of relationship commitment toward internet sites on future intentions is not significant.

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다변량기법을 활용한 용담호 수질측정지점 유사성 연구 (A Study on Measuring the Similarity Among Sampling Sites in Lake Yongdam with Water Quality Data Using Multivariate Techniques)

  • 이요상;권세혁
    • 환경영향평가
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    • 제18권6호
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    • pp.401-409
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    • 2009
  • Multivariate statistical approaches to classify sampling sites with measuring their similarity by water quality data and understand the characteristics of classified clusters have been discussed for the optimal water quality monitering network. For empirical study, data of two years (2005, 2006) at the 9 sampling sites with the combination of 2 depth levels and 7 important variables related to water quality is collected in Yongdam reservoir. The similarity among sampling sites is measured with Euclidean distances of water quality related variables and they are classified by hierarchical clustering method. The clustered sites are discussed with principal component variables in the view of the geographical characteristics of them and reducing the number of measuring sites. Nine sampling sites are clustered as follows; One cluster of 5, 6, and 7 sampling sites shows the characteristic of low water depth and main stream of water. The sites of 2 and 4 are clustered into the same group by characteristics of hydraulics which come from that of main stream. But their changing pattern of water quality looks like different since the site of 2 is near to dam. The sampling sites of 3, 8, and 9 are individually positioned due to the different tributary.

다차원척도법을 활용한 인터넷 포털 사이트들의 포지셔닝에 관한 연구 (A Study of Internet Portal Sites Positioning Using Multi-Dimensional Scaling)

  • 이충권;이홍희;조미희
    • 한국산업정보학회논문지
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    • 제18권6호
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    • pp.103-112
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    • 2013
  • 인터넷에서 다수의 포털 사이트들이 치열한 경쟁을 벌이고 있지만, 일반 사용자들이 각 포털 사이트를 어떻게 인식하고 있는지에 대한 연구는 이루어지지 않았다. 본 연구는 인터넷 사용자들의 포털 사이트들에 대한 인식을 알아보기 위하여, 대표적인 다섯 개의 사이트들(Daum, 네이버, 구글, 네이트, 그리고 MSN) 간의 유사성 분석을 시도하였다. 다차원척도법을 활용하여 포털 사이트들 간의 차이를 개념적인 거리로 측정함으로써 각 사이트들의 상대적인 포지셔닝을 파악하고자 하였다. 본 연구의 결과는 포털 사이트 간 전략의 차이를 가시적으로 이해하는데 중요한 의미를 지닐 것으로 기대된다.

인터넷상의 성교육 사이트 평가기준의 적용 (Application of Evaluation Criteria for Web sites to Sexuality Education)

  • 강남미;현태선;이필량;김진
    • 여성건강간호학회지
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    • 제7권3호
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    • pp.373-381
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    • 2001
  • Web sites on the internet are excellent resources for the younger generation to gain information related to sexuality education. The potential benefits of the information of sexuality education on web sites are obvious. But the information of sexuality education on web sites could also result in potentially negative effects. Yet the quality of the information of sexuality education on web sites is variable and difficult to assess. There is no rating criteria for quality assessment of the information on web sites. The rating criteria for quality assessment of information of sexuality education were investigated and reviewed. Among the criteria, best 15 items to evaluate the information of sexuality education on web sites were selected and identified in this study. 15 items were categorized to reliability ( 3 items ), content ( 6 items ), goal ( 2 items ), design & technology ( 4 items ). This 15-items questionnaires is considered as commonly implementable criteria for the information of sexuality education on web sites in Korean. 20 web sites related to sexualtiy education were evaluated and the results were discussed.

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저수지 수질조사 지점간 유사성 분석 (A Study on Measuring the Similarity Among Sampling Sites in Lake)

  • 이요상;고덕구;이현석
    • 한국수자원학회:학술대회논문집
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    • 한국수자원학회 2010년도 학술발표회
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    • pp.957-961
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    • 2010
  • Multivariate statistical approaches to classify sampling sites with measuring their similarity by water quality data. For empirical study, data of two years at the 9 sampling sites with the combination of 2 depth levels and 7 important variables related to water quality is collected in reservoir. The similarity among sampling sites is measured with Euclidean distances of water quality related variables and they are classified by hierarchical clustering method. The clustered sites are discussed with principal component variables in the view of the geographical characteristics of them and reducing the number of measuring sites. Nine sampling sites are clustered as follows; One cluster of 5, 6, and 7 sampling sites shows the characteristic of low water depth and main stream of water. The sites of 2 and 4 are clustered into the same group by characteristics of hydraulics which come from that of main stream. But their changing pattern of water quality looks like different since the site of 2 is near to dam. The sampling sites of 3, 8, and 9 are individually positioned due to the different tributary.

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Evaluation of Web Sites on Sexuality Education for the Adolescents

  • Moon, In-Ok;Kim, Hye-Kyeong
    • 보건교육건강증진학회지
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    • 제22권3호
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    • pp.83-95
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    • 2005
  • Objectives: The aim of this study was to assess the quality of the information and characteristics associated with information packaging, and develop suggestions for how this web site might be improved. Methods: The 50 sites were selected for evaluation. Inclusion criteria for evaluation were the purpose and the popularity of the sites. Two kinds of evaluation tool were employed for the analysis: one that evaluate the quality of information and the design of the web sites, and another that evaluate the covered contents. A scoring system allowed the sites point on yes/no basis on the evaluation items. The association between quality of the web sites on sexuality education and their site characteristics were assessed using ANOVA. Conclusions: Major conclusions were as follows. First, the scope and currency of the selected web sites were found to be appropriate. Second, the authority of the information was found to be the most serious problem of the selected sites. Third, the category of sexual behavior found to be the most frequently mentioned and sexual health was the second. The least mentioned category was personal skills. Finally, sites operated by private organization were found to have more accurate information and better design feature than those operated by public organization and/or individual.