• 동아시아경상학회지
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• 제10권3호
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• pp.75-91
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• 2022

Purpose - This study aims to predict the future market and draw policy implications by analyzing the trend of outsourcing housework through the food subscription service. Research design, data, and methodology - Content analysis was conducted on the consumption value emphasized in advertisements by item targeting food subscription service advertisements. Advertisements used as research data were extracted via keyword searches on Google web pages. A total of 30 advertisements selected were used for the final analysis. Result -The consumption values emphasized in the advertisements for staple foods, refreshments, and special foods were analyzed by considering the following factors: price, convenience, health, and pleasure. Convenience and health were emphasized in the staple foods, and price and pleasure were emphasized in the snacks. In the case of special foods, convenience and pleasure appeared together with a focus on health. Conclusion - Based on the trend of food subscription services, the implications for the market and policies for outsourcing housework through home meal replacement can be presented. Considering that the consumption value of a food subscription service is differentiated by item, it is necessary to formulate a plan to develop the market and policies related to outsourcing housework.

• 디지털산업정보학회논문지
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• 제19권3호
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• pp.45-60
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• 2023

The purpose of this study is to explore factors that affect millennials and generation Z customers' perception on intention to recommend to use the digital payment services and invesetigate factors that affect perception on sustainable growth of the digital payment services. This study applied the following research questions: i) how perceived brand value, easy to use, personalization, open to public, and social value affect intention to recommend to use the digital payment services and ii) how perceived public policy, promotional strategy, and prspects affect intention to recommend to use the digital payment services to others. This study conducted an online survey. This study applied factor, ANOVA, and regression analysis to test hypotheses. The results of this study found that effects of personalization, open to public, and social value on intention to recommend the service showed significance in the case of millennials, while effects of brand value, easy to use, and open to publis on intention to recommend the service showed significance in the case of generation Z. The results provide managerial and policy implications on how to apply better strategies and pepare policies to enhance adoption of the digital payment service in cases of millennials and generation Z.

• 품질경영학회지
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• 제50권3호
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• pp.387-405
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• 2022

Purpose: This study aims to develop a communality model to measure the service quality that the customers encounter on face-to-face and non-face-to-face automobile insurance before and after insurance purchase. Methods: For these purposes, we conduct a five-step program to develop a comprehensive communality model to measure service quality except insurance purchase channels. Results: As a result, we find five communality factors: value-added service for automobile maintenance, value-added service for drivers, quickness, dispatch service, and convenience of the service process. And the relative importance of service quality factors was in the order of value-added service for drivers, the convenience of the service process, quickness, and dispatch service, respectively. Conclusion: This study developed the opportunities to enhance service quality to attract customers. And it contributes to the academic literature by reporting the industry-specific service quality model, which maintains a theoretical gap in the online and offline automobile insurance industry.

• 품질경영학회지
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• 제50권4호
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• pp.843-861
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• 2022

Purpose: This study explores the impact of digital transformation (DT) strategies on gaining a competitive advantage in interactive educational services. Methods: We develop a service value proposition model by analyzing educational service elements to confirm the impact of DT in the classroom through case studies. This study focuses on educational services that DT has a positive impact on organizational competitiveness by providing opportunities for customers to engage in operational processes. This case study summarizes competitiveness using SWOT (strengths, weaknesses, opportunities, and threats) analysis. Results: The findings of the case study indicate that DT-enabled competitive factors contribute to an organization's competitive advantage. The study results present key resource as social cloud services, data combination, content sharing, and products/services. The online application that collects user data about education and shares class and evaluation information creates a new class operational process in the field of educational service for a value proposition of collection-merging-sharing with social cloud function. Conclusion: The results of this study can be used as a good guideline for educational service providers interested in applying DT for improved customer satisfaction and educational organizations' competitiveness. In addition, the study findings provide theoretical and practical implications on SWOT approaches to changing the educational service provision ways through digital transformation.

• 한국전자파학회논문지
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• 제24권8호
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• pp.831-840
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• 2013

본 논문에서는 주파수의 공동 사용을 위한 서비스 및 그 사회경제적 가치를 분석하였다. 이를 위해 주파수 공동 사용의 개념과 방식을 제시하고, 공동 사용 주파수의 사회경제적 가치분석을 위해 전문가 조사를 실시하였다. 국내에서 이용할 수 있는 1.4~4.5 GHz 대역에서 도출된 910 MHz의 후보 대역별로 적용 가능한 서비스의 경제적 가치와 사회적 파급 효과를 분석하였다. 이 분석 결과를 토대로 공동사용 주파수 대역에 적합한 주파수를 많이 필요로 하는 서비스로서, 이동 통신, WiFi(이동 통신 off-loading 포함), ASA, 공공서비스, M2M, smart home/factory 서비스를 제시하였다.

• 한국유기농업학회지
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• 제29권1호
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• pp.25-39
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• 2021

The objective of this study is to analyze the value of attributes of agricultural products in school food service using hedonic price model and choice experiment. In the case of potatoes, bean sprouts, and tomatoes, environment-friendly agricultural products rather than conventional ones, and domestic price premiums exist rather than Chungnam. The higher the price, the higher the margin rate. Conventional agricultural products were more profitable than environment-friendly ones, and domestic products were more profitable than Chungnam. In consumer preferences, environment-friendly agricultural products are preferred over conventional agricultural products and local products (Chungnam, Cheonan, Asan) rather than domestic ones. This is the opposite result of the Hedonic price model estimation that Chungnam has a lower price premium than domestic in the case of origin. This study is meaningful by analyzing the attribute value of agricultural products used for school meals in Chungnam and comparing them with the willingness to pay consumers. With the results of this study, it is necessary that discussions on supplementing the value of local products used in Chungnam school food service.

• 품질경영학회지
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• 제34권2호
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• pp.48-67
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• 2006

In this study, an investigation was done into service qualify factors of infant education Institutes, after which a positive verification was made in the relation of cause and effect between service quality, service value and customer satisfaction. Based on this verification, strategies were presented for plans to improve the service quality of infant education. In addition, identification was made into factors that affect customer satisfaction, re-registration intention and recommendation to others in putting forward service operational strategies for infant education institutes and making a comparative analysis on kindergartens and daycare centers.

• 한국동물위생학회지
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• 제29권1호
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• pp.47-53
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• 2006

For examination of antibiotic therapeutic efficacy in canine brucellosis, this examination was carried out two female bitches infected with Brucella canis in Gyeongbuk province, and used combicillin, baytril and doxycycline in susceptible antibiotics at B canis. During 18 month after the termination of antibiotic therapy, blood sample of the two bitches were examined for B canis antibody and antigen. The antibody of one bitch was disappeared at 5 month after antibiotic therapy and the other was continued at 18 month, but two bitches were not detected antigen by blood culture and PCR. Examination of blood chemical value (AST, ALT, urea, creatinine) of two bitches was increased in AST value during antibiotic therapy.

• 융합정보논문지
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• 제12권1호
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• pp.127-134
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• 2022

본 연구의 목적은 피부미용서비스 이용자의 가치소비가 고객만족 및 행동의도에 미치는 영향을 분석하는 것이다. 피부미용서비스 이용 경험이 있는 소비자를 대상으로 하였으며, 통계분석은 SPSS WIN 21.0 프로그램을 활용하였다. 첫째, 피부미용서비스 이용자의 가치소비가 고객만족에 미치는 영향을 분석한 결과, 실용적가치, 사회적가치, 감정적가치가 높을수록 고객만족이 높은 것으로 나타났다. 둘째, 피부미용서비스 이용자의 가치소비가 행동의도에 미치는 영향을 분석한 결과, 사회적가치, 감정적가치가 높을수록 행동의도가 높은 것으로 나타났다. 피부미용서비스 이용자의 고객만족을 높이기 위해서는 합리적이고 실용적인 서비스 가치를 제공해야 할 뿐만 아니라 감정적 교감이나 사회적 유대관계를 형성하는 것이 필요하다. 또한 행동의도를 높이기 위해서는 이용자들에게 사회적 품격을 느낄 수 있는 품격 있는 서비스를 통해 감정적인 기분전환과 행복감을 느낄 수 있도록 서비스를 제공하여야 할 것이다.

• 한국컴퓨터정보학회논문지
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• 제27권11호
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• pp.287-294
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• 2022

이 연구의 목적은 온라인 음악 플랫폼에서 부가가치서비스의 개념을 정의하고 온라인 음악 플랫폼에서 부가가치서비스를 사용하려는 사용자의 의향 모델을 제시하고 영향요인이 사용자의 의지에 미치는 영향을 탐색하는 것이다. 본 연구는 정보가치, 사회적 가치, 오락가치를 독립변수로, 플로우경험을 매개변수로, 자기인식을 매개변수로 하여 온라인 음악 서비스 플랫폼의 특성과 결합된 자극-반응 모델을 기반으로 하였다. 종속변수는 소비자의 사용의향으로 사용하였다. 본 연구에서는 SPSS와 AMOS 통계분석 도구를 이용하여 실증분석을 수행하였다. 결과는 온라인 음악 플랫폼의 부가가치서비스가 소비자의 플로우경험과 소비자의 사용의향에 긍정적인 영향을 미친다는 것을 보였다. 본 연구는 온라인 음악 플랫폼 서비스의 이론적 결함을 채울 수 있으며, 이는 음악 플랫폼 사업자의 서비스 역량 향상 및 소득 향상에 긍정적이고 중요한 의미를 갖는다.