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http://dx.doi.org/10.22156/CS4SMB.2022.12.01.127

The Effect of the Value Consumption on Customer Satisfaction and Behavioral Intention of Skin Care Service Users  

Park, Young-Rim (Major in Beauty Culture Education Graduate School of Education, Sungkyul University)
Yoon, Du-Yoon (Dept of Beauty Design, Woosong College)
Chon, Hae-Jung (Dept of Beauty Design, Sungkyul University)
Publication Information
Journal of Convergence for Information Technology / v.12, no.1, 2022 , pp. 127-134 More about this Journal
Abstract
The purpose of this study is to examine the impact of value consumption on customer satisfaction of skin care service users. This research was conducted on consumers with experience in value consumption use, and data analysis was analyzed using the SPSS WIN 21.0 program. The results of this study are as follows: First emotional value, functional value and social value had a positive effect on customer satisfaction. Second social value and emotional value were found to have affected behavioral intention. In order to enhance customer satisfaction, the skin care service provider should not only provide reasonable and practical services, but also form emotional communication or social ties. Also, in order to increase behavioral intention, it should enhance social dignity or make people feel happy through diversion.
Keywords
Skin Care; Service Users; Value consumption; Customer Satisfaction; Behavioral intention;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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