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http://dx.doi.org/10.7469/JKSQM.2022.50.4.843

Competitive Advantage Strategy of Educational Service Quality on Digital Transformation : Focusing on W-Company  

Chin, Hee Soo (College of Business Administration, Inha University)
Lee, Dong Won (College of Business Administration, Inha University)
Lee, DonHee (College of Business Administration, Inha University)
Publication Information
Journal of Korean Society for Quality Management / v.50, no.4, 2022 , pp. 843-861 More about this Journal
Abstract
Purpose: This study explores the impact of digital transformation (DT) strategies on gaining a competitive advantage in interactive educational services. Methods: We develop a service value proposition model by analyzing educational service elements to confirm the impact of DT in the classroom through case studies. This study focuses on educational services that DT has a positive impact on organizational competitiveness by providing opportunities for customers to engage in operational processes. This case study summarizes competitiveness using SWOT (strengths, weaknesses, opportunities, and threats) analysis. Results: The findings of the case study indicate that DT-enabled competitive factors contribute to an organization's competitive advantage. The study results present key resource as social cloud services, data combination, content sharing, and products/services. The online application that collects user data about education and shares class and evaluation information creates a new class operational process in the field of educational service for a value proposition of collection-merging-sharing with social cloud function. Conclusion: The results of this study can be used as a good guideline for educational service providers interested in applying DT for improved customer satisfaction and educational organizations' competitiveness. In addition, the study findings provide theoretical and practical implications on SWOT approaches to changing the educational service provision ways through digital transformation.
Keywords
Digital Transformation (DT); Competitive Strategy; Value Proposition Model; Educational Service Quality; SWOT; Case Study;
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Times Cited By KSCI : 3  (Citation Analysis)
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