• 제목/요약/키워드: service effectiveness

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공공서비스 역량 강화를 위한 공공서비스디자인 교육 프로그램 설계 -정책공급자 대상 워크숍 사례를 중심으로- (Designing public service design education program to strengthen public service competencies -Focused on the case of workshop for policy providers-)

  • 김선아
    • 디지털융복합연구
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    • 제20권4호
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    • pp.101-110
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    • 2022
  • 본 연구의 목적은 변화하는 서비스 행정 시대에 필요한 정책공급자의 공공서비스 역량을 강화하기 위한 공공서비스디자인 교육을 설계하고 실증 사례를 통해 효과성을 확인하는 것이다. 공공서비스와 공공서비스디자인에 대한 이론적 고찰을 바탕으로 공공서비스 역량 요소와 공공서비스디자인 방법론을 연계한 교육 프로그램을 설계하고 워크숍을 통해 실증한 사례 조사와 설문을 통한 효과를 확인하였다. 공공서비스디자인 프로젝트 내용을 기반으로 한 팀 활동과 실습 위주의 방법과 도구는 협업과 소통 역량 강화에 특히 효과가 있으며 전반적인 만족도를 확인하였다. 본 연구의 교육 프로그램 모델은 정책공급자 대상의 공공서비스 역량을 연계한 실습형 교육을 제시하고 실증하여 연구의 의의가 있으며, 향후 연구에서는 역량 중심의 교육 모델 설계로 역량 강화 효과성을 세분하여 검증하고자 한다.

Utilization Characteristics and User Satisfaction by Type of Physical Therapy Service in Senior Centers

  • Song, Eseul;Kim, Giwon
    • The Journal of Korean Physical Therapy
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    • 제30권4호
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    • pp.151-157
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    • 2018
  • Purpose: This study was conducted to identify the characteristics of physical therapy service utilization and user satisfaction depending on the experience with therapeutic exercise or ultrasound intervention among elderly persons using senior centers. Methods: The subjects were adults aged over 60 years (total 215) recruited in 40 senior centers located in each province in South Korea. Subjects responded to questions concerning overall demographics factors, utilized characteristics of physical therapy service and 12 variety user satisfactions with effectiveness, facilities, and therapist using a survey instrument. The collected data were analyzed by Fishers' exact tests and t-tests using the SPSS 21.0 program to compare the results of elderly persons who had or had not experienced exercise therapy or ultrasound therapy. Results: The participants that experienced ultrasound therapy or therapeutic exercise reported significantly higher overall results pertaining to effectiveness of physical therapy and a clear explanation from physical therapist's satisfaction than those who were non-experienced. Satisfaction with pain relief was significantly higher among elderly who experienced therapeutic exercise than those who did not. Those who underwent ultrasound therapy showed significantly higher satisfaction with facilities and location than those who did not. Conclusion: The results of this study suggest that satisfaction among users differs by type of physical therapy. In the future, physiotherapy services provided in senior centers needs to be designed to improve the effectiveness of physical therapy, professionalism of physical therapists and comfort of facility.

IT융합 서비스 산업 모델의 프로세스 효과성 탐색 (Exploratory Analysis to Investigate the Process Effectiveness of IT Convergence based Service Industry Model)

  • 한현수;문태은
    • Journal of Information Technology Applications and Management
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    • 제19권4호
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    • pp.227-242
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    • 2012
  • It is a daunting task to theorize the process effectiveness of IT convergence based service model. Despite the criticalness of investigating process enhancement impact of IT-convergence based service model, the theoretical research in this field is relatively scarce, possibly due to the too wide and comprehensiveness of research scope. In this vein, we conducted exploratory study to understand the contributional impact of IT convergence based service model on resolving service process limitations. We first identified five IT convergence based service models in the area of typical service industry, which include entertainment, learning, location based services, tourism, and healthcare. Our research model classified value creation factors of the IT convergence model in twofold. The one is defined as basic value creation factor of the IT convergence, which is treated as the second-order factor that consists of two first-order factors of mobile functionality and Internet with digital contents merging functionality. The other is defined as service process limitations resolving factor which are comprised with the two first-order factors of simultaneousity and perishability. Both the second-order factors are modeled, each respectively, with the two first-order factors in formative manner. Using PLS, empirical validation is executed to analyze each value creating factor's contribution impact on the relative advantage, as well as the mediating effect of basic value creation factor on resolving service process limitations. On the basis of the insights revealed from this paper, further theory building research could be elaborated in the area of IT convergence applications for service industry.

마케팅조사의 결합분석법을 활용한 참고봉사의 평가에 관한 연구 (A Study on the Reference Evaluation Applying Conjoint Analysis of the Marketing Research)

  • 배순자
    • 한국문헌정보학회지
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    • 제21권
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    • pp.141-168
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    • 1991
  • The Purpose of this study is to explore and analyse ways of enhancing the effectiveness of reference service through reference evaluation. Marketing research technique combined with pre-evaluation theory was applied in this study to find out information for practice the service based on current concept of reference service. Aims and results of this study can be summarised as follows: First, the evaluation of effectiveness of reference service should be conducted for the purpose of finding out the ways of increasing user's satisfaction. Second, the policy evaluation was understood as the appropriated evaluation concept. The policy evaluation in principle coincides with reference service in sense that the satisfaction of public should have priority and hence be the criterion of the evaluation. Third, marketing research based on recently developed 'marketing concept', which concentrates all its efforts to meet user's demand and attempt to acquire the information for better marketing management of non-profit organization such as library, is examined to find out the evaluation method practically applicable to the pre-evaluation of reference service. In this study , conjoint analysis was adopted as the method of pre-evaluation about reference service. The Reference Room of the Central Library Yonsei University, was selected as the arget sample to find out the expected condition for the maximization of the user's satisfaction from the reference service. Based on this example study, the analysis indicates as the most desirable combination for reference service in terms of the user's satisfaction is following condition: the younger librarian with aimable personality who displays willingness In his/her assistance, plus as the method of reference service, sufficient and practical introduction to the reference materials available, plus immediate and satisfactory result of the service, and finally a library equipped with inter-library use system.

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공공도서관 테마 컬렉션 효과에 대한 이용자 인식 연구 (Study on Users' Perception of the Effectiveness of Theme Collections in Public Libraries)

  • 백지원;표순희
    • 한국문헌정보학회지
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    • 제54권3호
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    • pp.115-139
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    • 2020
  • 본 연구는 점차 보편화되고 있는 공공도서관 테마 컬렉션 서비스의 효과를 이용자 관점에서 평가하는 데 목적이 있다. 이를 위해 선행연구를 바탕으로 테마 컬렉션의 효과 요소들을 서비스 이용, 사서, 도서관 차원에서 도출하였고, 테마 컬렉션 서비스를 주요한 도서관 서비스로 제공하고 있는 A공공도서관 이용자 294명을 대상으로 효과 인식에 대한 설문 조사를 수행하였다. 조사 결과, 테마 컬렉션을 알고 있는 이용자들의 장서 만족도가 그렇지 않은 이용자에 비해 높게 나타났고 생각지 못한 새로운 도서의 이용에 대한 만족에 높은 효과 인식을 보였다. 또한, 테마 컬렉션 효과 인식도 긍정적인 인식이 높은 것으로 나타났으며 긍정적 인식은 오래전부터 도서관을 이용해왔던 이용자, 자주 이용하는 핵심 이용자들이 높은 경향을 보였고 브라우징을 많이 하는 이용자들일수록 사서의 역량에 대한 효과 인식도가 높았다. 이러한 테마 컬렉션에 대한 이용자 인식과 평가를 바탕으로 테마 컬렉션의 효과와 의의를 반영하여 장서개발, 장서의 활용 및 정보서비스 제공, 이용자 중심의 분류, 도서관 및 사서에 대한 인식 개선의 관점에서 테마 컬렉션 서비스의 발전 방향을 제시하였다.

사회복무요원 직무교육 재미요인과 학습만족, 몰입 간 관계 분석 (Analysis of the Relationships among Fun, the Learning Satisfaction, and the Flow in Social Service Personnel Job Training Education)

  • 이승훈;유병민
    • 한국콘텐츠학회논문지
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    • 제15권5호
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    • pp.674-683
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    • 2015
  • 재미는 누구나 느끼고 싶어 하는 인간의 기본적 욕구이지만, 교육과 재미를 접목시킨 연구는 스포츠와 게임 분야를 제외하고는 극히 제한적이었다. 따라서 본 연구는 실제 교육 현장에서 나타난 재미에 초점을 두고, 이를 통해 학습효과를 높일 수 있다는 전제 하에서 출발하였다. 특히, 본인의 의사와 상관없이 의무교육으로 이루어지는 교육에서 재미가 더 필요할 것으로 판단하고, 의무적으로 2주간의 직무교육을 받고 있는 사회복무요원을 연구 대상으로 선정하였다. 실제 사회복무요원 직무교육에서 나타난 재미요인이 학습효과에 어떠한 영향을 미치는지를 파악하기 위해 몰입, 학습만족 간의 인과관계를 구조방정식 모형을 통해 증명하였다. 이를 통해 재미와 교육의 접합점을 찾고 재밌는 교육이 학습 효과와 실제 관련이 있는지, 나아가 사회복무요원에 한정하지 않고 모든 비자발적 성향을 지닌 학습자에게 재밌는 교육의 필요성을 강조할 수 있는 기회가 될 것이다.

승객보안업무 성과 개선과 서비스 수준 향상을 위한 업무 책임 주체에 관한 연구 (A Study on Weight of the Factors for Improvement of Air Passenger Security Screening Performance and Service)

  • 신현삼;유광의
    • 한국항공운항학회지
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    • 제13권4호
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    • pp.29-42
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    • 2005
  • The passenger security screening is a mandatory procedure for boarding the aircraft according to ICAO standard as well as national law of each country. The enhanced threat of terrorism have had the security procedure strengthened since 9/11 events. However the effectiveness of passenger screening is not satisfactory and the service level for passenger is getting worse because of tightened security measurements. This research studied the responsibility issue for the enhancement of the effectiveness and service quality in passenger security screening. The study concluded that a desirable responsibility assignment for passenger screening is to the airport authority at normal time and to the government authority at the time of high threat.

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시도행정·새올행정시스템 서비스 품질이 지방자치단체 사용자 만족도 및 직무 만족도에 미치는 영향에 관한 실증연구 (An Empirical Study of the Sido.Saeol System Service Quality : Local Government User Satisfaction and Job Satisfaction)

  • 강두호;이현규
    • 한국정보시스템학회지:정보시스템연구
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    • 제20권2호
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    • pp.135-154
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    • 2011
  • The Sido.Saeol system, a local government information system cost too much for having been designed and developed during last four years but the effectiveness of this system is still open to doubt. Also maintenance cost is still too high and become increasing year by year. To find out the reasons and to suggest how to solve these problems, a service quality of an Sido Saeol system and the public servant's job satisfaction were investigated based on the Delone and McLean's updated IS success Model(2003). To investigate of the effectiveness of the Sido Saeol system, 8 variables are analyzed to test 3 main hypothesis. After all the analysis, we found that Sido.Saeol systems have many aspects to be improved for system use and job satisfaction and have to be revise in the aspects of system qualities.

The Antecedents and Consequences of Effective Brand Positioning

  • Kim, Changju;Seo, Eunji;Hong, Junghwa;Kang, Sangmin;Newell, Stephen J.
    • Asia Marketing Journal
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    • 제17권3호
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    • pp.33-51
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    • 2015
  • This study investigates which variables most effectively influence the positioning strategy of a brand. In addition, we test the connection between the positioning strategy of the brand and loyalty. Finally, we explore how brand experience effects the relationship between brand position and brand loyalty. To this end, this study employs the street-intercept method to collect data on consumers' perception of home appliances in Japan and conducts structural equation modeling analysis to test our hypotheses. Specifically, we find that assessments of product, service, and image have a significant impact on a brand's position which, in turn, drives brand loyalty. In addition, brand experience seems to moderate the relationship between service and brand positioning effectiveness. We also find that price promotions negatively affect brand loyalty. The research provides a consumer-centered, experiential view of how firms can develop strategies to more effectively position brands and increase loyalty among their customers. These results help both academics and practitioners to better understand how consumers assess a brand's position in the marketplace.

대학생의 의식구조가 자원봉사활동에 미치는 영향 (The Study on the Impact of Identity of College Students on the Participation of the Voluntary Social Activity -Focusing on Self-Esteem, Morality and Social Welfare Ideology-)

  • 이혜숙
    • 한국간호교육학회지
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    • 제9권2호
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    • pp.276-287
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    • 2003
  • The purpose of this study is to examine the impact of social voluntary activity on the identity of women's college students. universities are functionally constituted by teaching, researching and social service. Data for analysis are collected 439 students at K women's college in other to examine research questions, t-test and regression test. The results of this analysis are as follows : First, There was any gap in self-esteem, morality and social welfare ideology between the college students who had ever experienced social voluntary activity and who had not. Second, The personal characteristics did not give an impact, but their satisfaction was under the influence of institutional support for supervision and altitude of themselves for social service, which were part of the institution characteristics. Third, The social service effectiveness was not affected by the personal characteristics, except influenced by the instituitional characteristits such as degree of compensation an influence on self-esteem. also social welfare and morality were not affected. Fourth, There was any gap in self-esteem, morality and social welfare ideology between the impact of service satisfaction on service effectiveness.

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