• 제목/요약/키워드: senior business model

검색결과 52건 처리시간 0.02초

시니어 요양산업 발전 방안에 대한 탐색적 연구 -Driving Miss Daisy®의 비즈니스 사례분석을 중심으로- (A Study on the Development of Senior Care Industry -Focused on the business case analysis of Driving Miss Daisy®-)

  • 안은주;김형수
    • 디지털융복합연구
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    • 제18권11호
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    • pp.515-525
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    • 2020
  • 2025년에 초고령사회에 진입할 것으로 예측되고 있는 한국의 고령화 추세는 거스를 수 없는 현실이다. 더불어 시니어 돌봄을 지역사회에서 책임지는 커뮤니티케어에 대한 정책적, 사회적 요구가 확대됨에 따라 시니어 요양산업의 발전이 예상된다. 따라서 시니어 요양산업에 대한 혁신적 비즈니스모델을 제시한 'Driving Miss Daisy®'의 사례와 성공 요인을 살펴봄으로써, 한국 시니어 요양산업의 발전을 위한 시사점 및 한국 시장에의 적용 방안을 도출해보고자 하였다. 한국 시니어 요양산업의 발전을 위해서는 시니어에 대한 이해와 커뮤니티케어를 위한 인프라 구축, 그리고 전문 인력의 처우개선 등이 선행되어야 한다. 'Driving Miss Daisy®'의 한국 시장 적용 방안으로는 규제완화, 액티브시니어를 대상으로 하는 차별화된 서비스의 개발, 지역사회 내 기관과의 연계 시스템 구축, 대·중소기업 및 창업자 협력 모델구축 등의 필요성이 제시되었다.

Development of Health Indices and Market Segmentation Strategies for Senior Health Services

  • Shin, Jeong-Hun
    • 산경연구논집
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    • 제9권11호
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    • pp.7-15
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    • 2018
  • Purpose - This study surveys factors such as lifestyles, nutritional status, physical indicators, and physical fitness levels that affect the health of seniors over the age of 65 and based on the collected data attempts to create a senior health index model that provides health service information, help support seniors' successful aging, and improve their quality of life. Research design, data, and methodology - This paper conducted the development for senior health index model and the cross validity verification to examine the status of senior health level, and aimed at setting the health status evaluation criteria. Seniors 384 usable data were analyzed. Results - As an attempt to segment the senior health service market, I divided the results of this study based on measurability, accessibility, disparity between groups, and the size of the potential client base. I divided the senior market into five subgroups: very healthy, healthy, normal, weak, and very weak. Conclusions - The findings of this study may prove useful in preparing for the forthcoming super-aged society through segmentation of the senior market, understanding differences between groups with different health conditions, and discovering effective marketing strategies that meet the demands of different senior groups.

DEA를 이용한 노인복지관 의료복지사업 효율성 분석 (Analysis of the medical and welfare projects Efficiency of Senior Welfare Centers by DEA Model)

  • 김금환
    • 벤처창업연구
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    • 제8권2호
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    • pp.161-174
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    • 2013
  • 본 연구의 목적은 첫째, 노인복지관별 효율성 수준과 효율성 차이의 원인은 무엇인가 둘째, 어느 요소들이 노인복지관별 효율성 차이에 영향을 미치며, 그 영향의 크기는 어느 정도인가를 규명하는데 있다. 이에 본 연구에서는 노인복지관이 직면한 환경을 반영할 수 있는 효율성 측정방법을 검토하고, 그 중에서 상대적 효율성 평가에 유용하게 사용되고 있는 자료포락분석(Data Envelopment Analysis, DEA)과 Tobit 분석을 포함한 다양한 DEA 사후분석을 진행하였다. 연구대상은 서울시 소재 24개 노인복지관으로 한정하였으며, 2011년도 1년간의 운영자료를 이용하였다. 또한, 노인복지관 서비스제공 사업영역중 의료복지사업에 한정하였으며, 상근근무자 등 내적요소만을 투입요소로 하는 모형1과 지역내 노인인구를 포함하는 모형2로 구분하였고, 각각 CCR분석과 BCC분석을 진행하여 유효한 결과값을 산출할 수 있었다. 본 연구의 한계성에 대해서는 후속적인 보완 연구가 이루어져야 할 것이며, 본 연구는 DEA 모형을 이용한 노인복지관의 효율성 분석을 위한 일반적 규범을 제시하였을 뿐만 아니라 효율성 결과값을 이용한 다양한 사후분석의 통합연구를 통해 노인복지관의 운영서비스와 관련하여 많은 유의미한 시사점을 도출하였다는 점에서 본 연구의 의의는 적지 않다 하겠다.

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IT서비스 기반의 실버IT 비즈니스 모델 연구 (New IT Service Business Model for Silver Users)

  • 김태규;이주환
    • 한국IT서비스학회지
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    • 제8권4호
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    • pp.187-199
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    • 2009
  • Content services for silver users on the ubiquitous technologies are getting attention as a new business model, monitoring users in real-time on the real-world and/or cyber-world. A lot of business and service model have been developed to apply silver or elder user. This study explained a state-of-the-art silver IT service to innovative services for users, ranging from home and finance to support for healthcare and living. Due to the variation of subtle terminologies, this study was conducted to restructure an adaptive terminology including some definitions. Current silver IT service model has been evaluated from the technical, functional, and business analyst, and its suitability has also been expressed in a proposed model and service. The purpose of this study was to propose a systematic approach of new IT service business model for silver users. A proposed model was described to explain the feasibility of the silver IT industry.

고령화 사회 환경 변화에 대응하는 정보통신 산업 비즈니스 모델 설계 (New Business Models for Telecommunications Company in Aging Society)

  • 이영호;김영욱;김영진;김혜원;이정민
    • 경영과학
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    • 제23권3호
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    • pp.195-207
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    • 2006
  • In this paper, we develop the business model of telecommunication company that facilitates to explore new business opportunities on aging society. Considering the trend of aging society, we analyze the market drivers of senior market. Analyzing market dynamics and value chain, we design a set of business models for telecommunication company. In addition, we describe the evolution path of the proposed business model in terms of technology development and market. Finally, we develop a framework for evaluating the effectiveness of the business model.

A Model of Wireless Paging System Based on Context Aware Computing on Ubiquitous Environment

  • Han, Kook-Hee
    • 한국산업정보학회논문지
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    • 제11권5호
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    • pp.141-149
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    • 2006
  • Ubiquitous computing environment means the computing environment that has taken its position so closely with the ordinary living so much like air or water. In building up the U-Korea, one of the important issues is the social issue from the drasticincrease of senior population. The contemporary society has its distinct trend in increase of senior household following the nuclear family orientation, increase of working parents with the advancement of women in society, unable to support seniors for long distance or short distance of business trip and other reasons that the need of senior welfare has been ever more felt. Accordingly, the Ministry of Government Affairs and Home Administration has developed the wireless paging system to make prompt response system for 119 Rescue when the single senior is encountered with emergency situation that is has been widely provided for the socially neglected people such as single senior, the disabled persons and others. Currently, the wireless paging system is operated as the sub-system for emergency rescue informationsystem, but due to the lack of reliability of product, problems of terminal portable transmitter, receptor and others, rejection of beneficiary and lack of knowledge in use, insufficient management and supervision of managing officers, the efficiency has been declined that there is a need of development for the system. Therefore, this study proposes the context aware information structure of the subject of ubiquitous wireless paging system required forthe development of the wireless paging system model of ubiquitous environment that improved the problems of currently operated wireless paging system.

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고령화 사회 환경 변화에 대응하는 정보통신 산업 비즈니스 모델 설계 (New Business Models for Telecommunications Company in Aging Society)

  • 김영욱;이영호;김영진;김혜원;이정민
    • 한국경영과학회:학술대회논문집
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    • 한국경영과학회 2006년도 추계학술대회
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    • pp.108-111
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    • 2006
  • In this paper, we develop the business model of telecommunication company that facilitates to explore new business opportunities in aging society. Considering the trend of aging society, we analyze the market drivers of senior market. Analyzing market dynamics and value chain, we design a set of business models for telecommunication company. In addition, we describe the evolution path of the proposed business model in terms of technology development and market. Finally, we develop a framework for evaluating the effectiveness of the business model.

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신문기업이 저널리즘의 정체성을 견지하며 수행할 수 있는 수익사업에 관한 연구: 현직 언론사 간부기자들의 인식을 중심으로 (The Study on a Business Model that Respect the Responsibility of Journalism as Well as Business Profit: Based on Incumbent Senior Reporters)

  • 김진국;김영환
    • 한국언론정보학보
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    • 제59권
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    • pp.162-179
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    • 2012
  • 본 연구는 SNS(Social Network Service), 인터넷 등 '디지털뉴미디어 혁명'으로 위기에 처한 신문기업이 회생하기 위하여 '자본과 권력으로부터 독립하여 정론적 논조를 견지해야 한다'는 저널리즘의 정체성을 훼손하지 않고 수행할 수 있는 수익사업 분야로는 어떤 것이 바람직한가를 알아보았다. 이를 위하여 현직 신문사 간부기자들을 대상으로 한 심층인터뷰를 통하여 신문사 경영위기에 대한 인식, 광고수주와 신문판매와 같은 전통적 신문산업 비즈니스모델을 제외한 여타 수익사업에 대한 필요성, 수익사업 수행 시 저널리즘 정체성과의 충돌 가능성, 바람직한 수익사업 분야 등에 대하여 조사하였다. 그 결과 기자들은 신문기업들이 소셜미디어(Social Media)의 급속한 팽창 등 디지털뉴미디어 혁명에 대처하는 경영전략이 부재하며 이에 따라 광고수주와 신문판매 이외의 새로운 패러다임으로 사업을 개발해야 한다고 인식하고 있었다. 그러나 이 같은 수익사업에 무분별하게 뛰어들기보다는 공익(public interest)적이면서도 경영적 이익을 보장할 수 있는 사업이 바람직하다는 반응을 보였다. 이 같은 사업에 대하여 기자들은 인터넷, 방송, 공연, 전시, 교육, 출판, 영화, 음악, 게임, 등 뉴미디어 정보문화사업 분야를 꼽았다.

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전공의 적성진로부합도와 취업전망도가 졸업태도와 중도탈락의도에 미치는 영향: 학년의 조절효과를 중심으로 (Effect of Major Aptitude and Career Fit, and Employment Prospects on Graduation Attitude and Dropout Intention: Focusing on the Moderating Effect of Academic Year)

  • 김재경
    • Journal of Information Technology Applications and Management
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    • 제28권4호
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    • pp.21-32
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    • 2021
  • In this study, factors affecting undergraduate students' dropout intentions consisted of aptitude and career fit of student's major, employement prospects of student's major, and graduation attitude were presented in the structural equation model and the moderating effect of academic year on the path coefficeint presented in the research model was verified. Undergraduate students are grouped into senior year (3rd and 4th grades) and junior year(1st and 2nd year) by the year in the university, As a result of analyzing 454 undergraduate students (105 in the junior group and 349 in the senior group), it was found that graduation attitude had a negative (-) effect on the dropout intention in both junior and senior group. The effect of employment prospects, and major aptitude and career firt on graduation attitude was not found in the junior group. However, in senior group, the effect of employment prospects, and major aptitude and career firt on graduation attitude was found to have a positive (+) effect, indicating that moderating effect of academic year does exist.

시니어 모델 교육 프로그램 경험자와 비경험자의 참여에 따른 라이프스타일, 신체만족도, 신체 자기효능감, 자아존중감, 패션연출 자신감의 특성비교 (A Comparative Study on Characteristics between Participants and Non-participants in Senior Model Program: a Focus on Lifestyles, Body Satisfaction, Self-esteem, Physical Self Efficacy, and Self-confidence in Fashion Coordination)

  • 안미선;정성지;김동건
    • 패션비즈니스
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    • 제18권1호
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    • pp.66-79
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    • 2014
  • The study analyzed differences in lifestyle, self-esteem, body satisfaction, physical self efficacy, self-confidence in fashion coordination between participants and non-participants of a senior model education program. Another purpose of the study was to examine differences between the participants with less and longer than 6 months of the education. The questionnaire developed by the researchers was collected from 200 participants aged between 50s and 70s. Two hundred questionnaires were used in the final analysis. The data were analyzed by common factor analysis, and independent sample t-test using SPSS 180.0/Windows. The results demonstrated significant differences in lifestyle, self-esteem, body satisfaction, physical self efficacy, self-confidence in fashion coordination between the participants and non-participants. The participants showed significant higher scores in lifestyle, self esteem, body satisfaction, physical self efficacy, self-confidence in fashion coordination. Also, there were significant differences in personal satisfaction in lifestyle, body satisfaction, and learning efficacy between the participants depending on the period of the education; the participants with longer than 6 months of education showed significantly higher scores in the factors than the participants who took less than 6 months of education.