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http://dx.doi.org/10.14400/JDC.2020.18.11.515

A Study on the Development of Senior Care Industry -Focused on the business case analysis of Driving Miss Daisy®-  

Ahn, Eun-Ju (Graduate School of Venture, Hoseo University)
Kim, Hyoung-Soo (Graduate School of General & Venture, Hoseo University)
Publication Information
Journal of Digital Convergence / v.18, no.11, 2020 , pp. 515-525 More about this Journal
Abstract
The purpose of this study is to suggest implications for the development of the senior care industry in Korea and how to apply it to the Korean market. For this study, a case analysis study was conducted on the successful business model of 'Driving Miss Daisy®'. For the development of Korea's senior care industry, understanding of senior, establishing infrastructure for community care, and improving the treatment of professional personnel care should be preceded. In order to apply 'Driving Miss Daisy®' to the Korean market, it was suggested that it is necessary to reduce regulations, develop differentiated services, establish linkage systems with various service institutions in the community, establish cooperative models between large and small businesses and startups.
Keywords
senior care industry; active senior; home care service; community care; senior business model;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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