• 품질경영학회지
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• 제32권3호
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• pp.182-197
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• 2004

In this paper we propose a new method of evaluating customers' service quality using triangle fuzzy numbers and semantic differential scale. These two parameters are useful for quantifying the customers' linguistic variables and subjective judgements. We define the Service Quality(SQ) as the ratio of the expected and perceived service and address the Agreement Rate(AR) calculated from the hamming distance in order to define the Service Rate(SR) as the geometric mean of the SQ and AR. Using the SR in the analysis of service attributes provides more appropriate to measure the customers' service quality and to establish a creative service policy for competitive service quality improvement.

• 한국의류학회지
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• 제25권3호
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• pp.560-568
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• 2001

The aim of the present study was to measure intra-individual consistency in clothing and fabric evaluation and to examine its relation to the ratings. A sample of 93 female and 97 male university students rated clothing of 4 styles of daytime wear and 2 fabrics on 15 pairs of polar adjectives twice in 7-days interval. Correlation coefficients between the two ratings for each subject, intra-individual consistency in the evaluation, ranged from -0.12 to 0.89 and mean coefficient was 0.63 of female and -0.01 to 0.78 and mean coefficient was 0.54 of male. Based on the coefficients, the subjects were classified into three groups: high, medium, and low intra-individual consistency. Analysis of variance of mean ratings by the three groups revealed that significant difference existed in 24% of female and 23% of male in 90 combinations of 6 clothing and 15 semantic differential scales. Female of subjects with high intra-individual consistency were most likely definite to evaluate clothing, whereas the ones with low were least. But male subjects were not definite. Mean correlation coefficients for style evaluation subscales of female was 0.39, but male was 0.44. Among the semantic differential scales, high stability in the two ratings was observed for the synthetic clothing evaluation. Correlation coefficients for each clothing obtained from the mean score of the subjects in each semantics differential scale were around 0.98, including that the mean scores of the subjects in each scale could yield excellent stability in clothing evaluation.

• 정보교육학회논문지
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• 제21권5호
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• pp.527-535
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• 2017

본 연구는 인공지능에 대해 초등학생들이 최근 인식하고 있는 이미지를 분석하였다. 인공지능에 대한 인식과 관련된 이미지 형용사 23쌍을 추출하고 인식과 감성, 능력의 3가지 유형으로 구분하였다. 827명의 초등학생들을 대상으로 검사하여 이미지 요인을 편리성, 기술진보성, 인간친화성, 우려성의 4가지 요인으로 분류하였다. 검사결과 초등학생들은 인공지능이 똑똑하고 새로우며 복잡하지만 신나는 뚜렷한 이미지를 나타냈다. 변인별 비교에서 여학생, 코딩 경험 학생과 고학년이 인공지능에 대해 우려하는 이미지를 갖고 있었다. 반면 인공지능의 관심과 인식이 높은 학생이 인간 친화적이고, 편리하고, 기술 진보적이라는 이미지를 갖고 있었다.

• 한국디자인학회:학술대회논문집
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• 한국디자인학회 1998년도 제6회 1998 봄 학술연구발표대회 개요 집 디자인 학 연구
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• pp.11-12
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• 1998

• 한국실내디자인학회논문집
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• 제20권6호
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• pp.192-199
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• 2011

The purposes of this study are to present the criteria for a sensibility rating scale for measuring the general women's perception of museums' spatial environment, through an empirical analysis; and to clarify the characteristics of the presented rating scale in terms of each rating element and factor. For this study, a survey was conducted during August 19 - September 16, 2010, and a total of 342 museum visitors participated in the survey. A sensibility rating scale used for the survey consisted of a total of 32 adjectives selected from a literature review of previous studies. To specify the dimensions of semantic space using the semantic adjectives, words with opposite meanings were analyzed with the semantic differential technique developed by Osgood et al. Using SPSS, a reliability analysis, factor analysis were conducted on the data obtained from the survey. The results of this study can be summarized as follows: According to the women's perception of museums' spatial environment, six factors were found from the 25 semantic ratings of the Museum. The summarized criteria were: 'aesthetic', 'pleasant', 'valuable', 'function', 'affinity', and 'material.' The derived criteria were verified through an empirical test using emotional adjectives. In the coming years, the results of this study will serve as valuable data for constructing a sensibility rating scale for evaluating spatial environments of museums.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 2000년도 춘계 학술대회 및 국제 감성공학 심포지움 논문집 Proceeding of the 2000 Spring Conference of KOSES and International Sensibility Ergonomics Symposium
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• pp.138-143
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• 2000

In order to investigate the relationship between fabric sound parameters and subjective sensation, each sound from 60 fabrics was recorded and analyzed by Fast Fourier transform. Level pressure of total sound (LPT), three coefficients (ARC, ARF, ARE) of auto regressive models, loudness (Z), and sharpness (Z) by Zwickers model were estimated as sound parameters. For subjective evaluation, seven sensation (softness, loudness, sharpness, clearness, roughness, highness, and pleasantness) was rated by both semantic differential scale (SDS) and free modulus magnitude estimation (FMME). As the results, the ARC values were positively proportional to both LPT and loudness (Z) values. In both of SDS and FMME, softness, clearness, and pleasantness were negatively correlated with loudness, sharpness, roughness, and highness. In regression models, softness and clearness by FMME were negatively affected by LPT뭉 ARC, while loudness, sharpness, roughness, and highness were positively expected. Regression models for pleasantness showed low values for R2.

• 한국항해항만학회지
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• 제28권9호
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• pp.821-825
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• 2004

The purpose of this study is the assessment of changes in the leisure patterns of users of the Eulsook-do before and after the estuary dike construction. The following survey research method was conducted to implement the study, sampling by age was carried out selectively and randomly alike. A total of 319 persons were chosen for final analysis, excluding questionnaires answered found to be inappropriate. To measure the image of the lower Nakdong River around the Eulsook-do, with advice sought from experts, researchers, through several pilot tests, developed a 24-item semantic differential scale(SDS) that has two bi-polar adjectives at each end Study of the pre- and post- construction images of the Eulsook-do located on the coast of Busan suggests the dike construction has brought about negative changes in the Eulsook-do's overall image. There can be two alternatives for improving the negative image: restoration and development.

• 한국의류산업학회지
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• 제12권1호
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• pp.1-9
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• 2010

A purpose of this study was to find out how the casual and formal style clothes of stripe pattern giving variety by pattern direction, pattern width, and contrast coloration have an effect on image of wearers. 432 stimuli were made and 2,800 testee evaluated them using semantic differential scale. As a result, five image dimensions were drawn as a factor of attractiveness, activeness, gracefulness, visibility, and tenderness. In consequence of analysing the image difference by stripe pattern and clothing style, the stripe pattern and clothing style affect image presentation as a significant clue. And besides, as a result of positioning stimuli by image, pattern direction, coloration, and tone combination were important clues that decide image. Consequently, clothing style, stripe pattern, and contrast coloration were made clear as an efficient parameter in image presentation of clothing wearers.

• 농촌계획
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• 제17권2호
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• pp.33-41
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• 2011

To evaluate the value of a preserved tree as rural landscape resource, the growth environment and health condition was investigated, and the image evaluation was implemented on land~ape architectural major undergraduate students for zelkova trees in Yesan-gun. The image evaluation results of zelkova trees were as followings; 1) Typical image of preserved tree examined by Semantic Differential Scale were 'Old', 'Big', and 'Good'. 2) The 'big' image of zelkova tree and the height of tree, the width of tree crown, the breast girth of tree, the root girth of tree, the external formation of tree, and the health of tree bark is mutually related. Especially, the correlation between the 'big' and the external formation and the width of tree crown is high. 3) Typical image of preserved tree examined by Likert Scale were 'Natural', 'Green', 'Peaceful', and 'Rural'. 4) The preservation necessity for preserved tree was highly related with the state of ground, and the management necessity for preserved tree was highly related with contamination level and the state of ground. The appropriate management plan for preserved tree are proposed to improve the quality of rural landscape(basis of these results).

• 정보교육학회논문지
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• 제20권5호
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• pp.527-534
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• 2016

본 연구는 소프트웨어에 대해 초등학생들이 가진 이미지를 의미분별법을 이용하여 분석하였다. 검사의 항목은 총 35쌍의 소프트웨어 이미지 형용사를 선정하여 요인분석을 통해 7개의 주요인으로 구분하고 초등학생을 대상으로 조사하였다. 성별 간 SW이미지를 분석한 결과 남학생보다는 여학생이 소프트웨어를 어렵고 복잡하게 여기며 느리고 갖고 싶지 않다는 인식을 보였다. 또한 소프트웨어에 대한 자기 인식의 분석 결과 소프트웨어에 대해 잘 안다고 인식할 경우 소프트웨어에 대한 긍정적인 용어를 선호하고 있었다. 학년간 분석에서 고학년이 될수록 소프트웨어를 어렵고 복잡하며 소프트웨어의 객관적인 특징에 대한 답변을 하였다. 본 연구를 통해 소프트웨어 교육이 정규교과로 안착되는데 필요한 방향을 안내하였다.