Abstract
The aim of the present study was to measure intra-individual consistency in clothing and fabric evaluation and to examine its relation to the ratings. A sample of 93 female and 97 male university students rated clothing of 4 styles of daytime wear and 2 fabrics on 15 pairs of polar adjectives twice in 7-days interval. Correlation coefficients between the two ratings for each subject, intra-individual consistency in the evaluation, ranged from -0.12 to 0.89 and mean coefficient was 0.63 of female and -0.01 to 0.78 and mean coefficient was 0.54 of male. Based on the coefficients, the subjects were classified into three groups: high, medium, and low intra-individual consistency. Analysis of variance of mean ratings by the three groups revealed that significant difference existed in 24% of female and 23% of male in 90 combinations of 6 clothing and 15 semantic differential scales. Female of subjects with high intra-individual consistency were most likely definite to evaluate clothing, whereas the ones with low were least. But male subjects were not definite. Mean correlation coefficients for style evaluation subscales of female was 0.39, but male was 0.44. Among the semantic differential scales, high stability in the two ratings was observed for the synthetic clothing evaluation. Correlation coefficients for each clothing obtained from the mean score of the subjects in each semantics differential scale were around 0.98, including that the mean scores of the subjects in each scale could yield excellent stability in clothing evaluation.