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http://dx.doi.org/10.5394/KINPR.2004.28.9.821

Eulsook-do's Change in Leisure Pattern by the Pre- and Post-Construction of Estuary Dike in the Coastal Area  

Cho Yoon-Shik (Dept. of International Tourism Management, Silla University)
Yhang Wii-Joo (Dept. of International Tourism Management, Silla University)
Abstract
The purpose of this study is the assessment of changes in the leisure patterns of users of the Eulsook-do before and after the estuary dike construction. The following survey research method was conducted to implement the study, sampling by age was carried out selectively and randomly alike. A total of 319 persons were chosen for final analysis, excluding questionnaires answered found to be inappropriate. To measure the image of the lower Nakdong River around the Eulsook-do, with advice sought from experts, researchers, through several pilot tests, developed a 24-item semantic differential scale(SDS) that has two bi-polar adjectives at each end Study of the pre- and post- construction images of the Eulsook-do located on the coast of Busan suggests the dike construction has brought about negative changes in the Eulsook-do's overall image. There can be two alternatives for improving the negative image: restoration and development.
Keywords
Eulsook-do; Leisure Pattern; Destination Image; SDS(Semantic Differential Scale);
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